Emergency Assist Reviews 

28,762
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 2,566 reviews, reviewers had a great experience with this company. Many customers appreciate the very good pricing, often finding it reasonable and more affordable than competitors. Reviewers frequently highlight the efficient and quick service, with recovery drivers and mechanics arriving promptly and providing helpful assistance. The staff are often praised for being helpful, supportive, and efficient, making the overall experience positive. However, some customers also noted difficulties reaching customer service, citing long wait times or unhelpful and rude interactions. A few other people also felt that renewal prices could be significantly higher or encountered issues with service refusal due to policy stipulations.

What people talk about most

Service

Consumers find service to be ambiguous, with many reviewers expressing satisfaction with quick responses,... See more

Price

Users generally report positive interactions with pricing, often finding it cheaper than competitors and... See more

Staff

Customers consistently note ambiguous experiences with staff, with many praising individuals for being... See more

Subscription

People report ambiguous experiences with subscription, with many expressing frustration over automatic... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers expressing significant... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Shocked at the huge increase of the premium. Like any insurance, it cannot be judged until one experiences a claim situation.

Company replied

Rated 5 out of 5 stars

I've been with EA since 2025 & have been great when I've needed their assistance. Invoice sent for breakdown repairs & payment received within a few days. 7* highly recommended. Thank you.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,762)

2,442 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Christine was super helpful with my…

Christine was super helpful with my renewal query , fantastic customer service, thank you

22 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 1 out of 5 stars

Not able to cancel policy

I have had this cover for two years and was very happy with the price. Never had to use the service as never broke down. This year i didn't receive an email reminder and notification of price for 3rd year of cover. An amount of double the previous years price was taken from my bank on 14th July when cover was due to start on 17th July. As I no longer have a car I thought it would be easy to cancel the cover. WRONG......despite emailing the advertised email address no less than 3 times and sending a further 3 messages on the contact us section of the website over the last 8 days I am yet to receive a response let alone a refund for cover that is not required. I am not able to call to cancel as I work 9 to 5 and lines-are closed outside of this and at weekends. I am glad I didn't have to use the service for a breakdown as if this is the level of service provided I would still be by the roadside waiting. I would love a response from someone regarding their woeful customer service. Regards from a very unhappy customer. UPDATE Saturday 25th July 2026.....I emailed the address given in the comments below and STILL NO RESPONSE OR REFUND. This is such bad customer service. Happy to take your money but not interested once they have it. FURTHER UPDATE Monday 27th July...A full refund has been received.

14 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're very sorry to read this. Your feedback matters and we'd like to hear more about your experience. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll ensure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

Ddddd

Qwick and easy

8 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind review. We're pleased to hear things went well and we appreciate you sharing your experience with us. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Process straightforward

Process straightforward

2 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Great value compared to other providers.

Great value compared to other providers.

13 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we'll be sure to pass your kind words on to the team. We look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent value for money and so easy…

Excellent value for money and so easy to apply for.

12 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

Options clearly explained

Options clearly explained, quick and easy to sign up, competitively priced

19 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 4 out of 5 stars

Hope to find out how easy to do on linegood.if callout is…

Hope to find out how good.if callout is a good response.

18 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're pleased to hear your experience was a positive one overall and we really appreciate your feedback. If there's anything we can do to improve, please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

I would never use this left alone…

I would never use this left alone female for 5 hours in a dark carpark which meant I had to get an uber back to London at 1am cost £150 and no reply to my complaint or monies owed please can someone assist with this?

So a finally had a reply not withholding my complaint and no apology just disgusting! Please don’t use these cowboys

5 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for letting us know. We're concerned to read your review and would like to hear more about your experience. Please reach out to us at customer.care@emergencyassistltd.co.uk at your convenience. The Emergency Assist Team

Rated 1 out of 5 stars

Worst Recovery Service Ever 😡👎🏿

I strongly advise against using Emergency Assist for breakdown cover.
I’ve been a customer for over four years and had never needed to make a claim until last month, when my car broke down. Despite paying in full for a nationwide recovery policy, they refused to provide the level of cover I had paid for.
Instead of honouring the nationwide recovery, they would only recover the vehicle up to a local garage and cover just two passengers. I was then told that every additional passenger would have to pay £40 each. This is completely unacceptable and bears no resemblance to what I believed I had purchased.
To make matters worse, the call handler was dismissive, unhelpful, and showed very little concern for our situation. Rather than trying to resolve the issue, they simply repeated the restrictions without offering any meaningful assistance.
We were left stranded on the motorway for hours on an extremely difficult day, and the recovery service we had paid for was not provided as the policy wording led us to expect. What’s the point of paying for breakdown cover if you’re left to fend for yourself when you actually need it?
Based on my experience, I cannot recommend Emergency Assist to anyone. If you’re looking for reliable breakdown cover, I’d suggest choosing a provider with a proven reputation, such as RAC or AA. Spending a little more is worth the peace of mind, because when you break down is the worst possible time to discover your policy doesn’t deliver what it promises.

26 June 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave your review. We're sorry to hear your experience wasn't positive and we'd like to find out more. Please reach out to us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 1 out of 5 stars

I’d give you no stars if I could!!!

I’d give you no stars if I could!!!!
I tried to renew my cover from the link you sent me. The link wouldnt work and so had to start from scratch with a new cover. Recently broke down and asked for help. You wouldn’t help me because my cover was not renewed and is now from a brand new claim. (I’ve been a customer for several years!) and the cooling off period had not kicked in yet. I asked if there’s anything you could do to help me as I was in trouble with a broken down car on a very busy main road. Was told no and that was it. I was left stranded with zero help or suggestions. I’m not happy and seriously thinking about canceling my cover with you and going with someone else.

18 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

I've been with EA since 2025 & have…

I've been with EA since 2025 & have been great when I've needed their assistance.
Invoice sent for breakdown repairs & payment received within a few days.
7* highly recommended.
Thank you.

17 July 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to read such positive feedback - thank you! We're glad we could be there when you needed us and we appreciate you taking the time to let us know. The Emergency Assist Team

Rated 5 out of 5 stars

They will be there when you want them

Dont know yet just joined?

15 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Had a flat battery from phone call to…

Had a flat battery from phone call to mechanic arriving about 2 hours excellent service, thank you

16 July 2026
Emergency Assist logo

Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

I previously used Emergency Assist and…

I previously used Emergency Assist and had a really positive experience, so I was happy to rejoin. The prices are very reasonable, and the package includes excellent features that offer great value for money. It's reassuring to know the cover is there if I ever need it, and based on my past experience, I'd definitely recommend them

9 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 5 out of 5 stars

Quick transaction havent used the…

Quick transaction havent used the service yet and hoe itdont need too

9 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to understand how to purchase and…

Easy to understand how to purchase and half the price of other organisations

16 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Van stranded 400 miles from home and…

Van stranded 400 miles from home and Emergency Assist wouldn’t cover retrieving it, even with premium policy. Very poor service.

9 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're concerned by your feedback and would like to hear more. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll ensure this is looked into. The Emergency Assist Team

Rated 4 out of 5 stars

Easy to use

Easy to use
Competative price
Just started so dont have any experience of requesting help yet (Hopefully wont!!)

8 July 2026
Emergency Assist logo

Reply from Emergency Assist

We're pleased to hear your experience was a good one - thank you for letting us know. We always welcome feedback, so if there's anything you feel we could do better please do get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

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