Embark Reviews 

638
•
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 207 reviews, reviewers had a great experience with this company. Customers frequently praise the friendly staff for providing smooth and straightforward online setups that make saving for children's education very easy. People note that customer service representatives are exceptionally patient, highly knowledgeable, and extremely helpful when answering questions and guiding users through account creation. However, some reviewers were not happy with communication delays, noting that it often took too long to receive responses or reach support staff for assistance. A few individuals also felt that administrative procedures took much longer than expected and required an excessive amount of personal information to proceed.

What people talk about most

Customer service

Consumers find customer service to be ambiguous, as many reviewers praised friendly representatives who... See more

Staff

Reviewers highlight positive aspects of staff, frequently describing representatives as kind, extremely... See more

User experience

Customers consistently note positive experiences with user experience, highlighting that the online setup and... See more

Response time

People report ambiguous experiences with response time, as some reviewers experienced prolonged delays,... See more

Service

Customers had positive experiences with service, frequently praising knowledgeable and supportive staff who... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Very helpful and knowledgeable. His way of insisting on “we’ll do it now so you don’t have to worry about it in the future” and made sure to follow the steps in activating the account.

Company replied

Rated 5 out of 5 stars

My experience with Embark was smooth and easy. I didn't feel overwhelmed at any point in the application. Erika, the person who guided me through was a very kind lady. She was clear, concise and patie... See more

Company replied

Rated 5 out of 5 stars

10/10 , the representative that helped me open my account (when I had issues with verifying my ID) was the best I could have ever asked for! Extremely knowledgeable and very easy to talk to and under... See more

Company replied

Rated 5 out of 5 stars

I opened RESP account for my kids with Embark, and the experience has been good so far. The online setup was quick and easy, and everything went as promised. I especially appreciated Ruman Manchanda... See more

Company replied


Company details

  1. Financial Planner

Written by the company

Embark is Canada’s education savings and planning company. We aim to empower families and students, giving them the tools, technology and advice they need to navigate their post-secondary journey and build a registered education savings plan that's right for them. With over $6.4 billion in assets under management, the company manages over 600,000 RESPs for Canadians nationwide and is expected to help approximately 116,000 students through post-secondary school this year.


Contact info

4.0

Great

TrustScore 4 out of 5

638 reviews

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1-star

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4.0

All reviews

(638)

204 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The kind man listened and was very…

The kind man listened and was very patient with me...You should have more people like him...he emailed me what I needed and so I could understand it...please thank him for me
Judy

9 October 2026
Embark logo

Reply from Embark

Hello Judy Spiegel, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with Embark.

Rated 5 out of 5 stars

The expert who helped me to understand…

The expert who helped me to understand Embark and to fill the form is realy dedicated, friendly and convincing.

9 October 2026
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Reply from Embark

Hello Esayas Asmelash Biru, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with Embark.

Rated 5 out of 5 stars

Professional and smooth.

Very professional team and online tools are easy to use. My journey with embark was very smooth and easy. Thank you Embark team.

8 October 2026
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Reply from Embark

Hello Asma Ishaq, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 3 out of 5 stars

I was initially in contract with… embark

I was initially in contract with Knowledge First. After over a decade of agreements paid up, and no grandchildren needing the accounts I decided to transfer my accounts to my RRSPs. This is where the difficulty begins. Contacting Embark, finally receiving the necessary forms and sorting things out. I have been unable to access my account and I find the 3 forms to transfer funds to my RRSPs acct. difficult to understand. I am awaiting information to access my account. It has been a long and frustrating process.

6 October 2026
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Reply from Embark

Hello Robin Lee Chamney, Thank you for taking the time to speak with us today. Our apologies for the experience you have had with our company. At Embark Student Corp, we strive to provide professional and efficient service to all our customers and take all feedback very seriously. Your issue has been resolved.

Rated 5 out of 5 stars

The lady I talked to today was very…helpful and patient with my concerns

The lady I talked to today was very helpful and patient with me as I was lost as to what to do with these accounts which we have for our two girls. She was appreciated very much.

25 September 2026
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Reply from Embark

Hello Myra Stewart, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our Customer Success Agent.

Rated 5 out of 5 stars

The representative was very…

The representative was very knowledgeable and patient.

25 September 2026
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Reply from Embark

Hello A Lopez, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our Customer Success Agent.

Rated 5 out of 5 stars

My question was answered quickly and…

My question was answered quickly and clearly.

22 September 2026
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Reply from Embark

Hello Janet, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with Embark Student Corp.

Rated 5 out of 5 stars

Always great customer help.Highly…

Always great customer help.Highly recommended!
Easy to navigate.

16 September 2026
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Reply from Embark

Hello Diana Elena Farcas, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 5 out of 5 stars

Good

Good
Very good

18 September 2026
Embark logo

Reply from Embark

Hello Maheswary Kandakumar, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 5 out of 5 stars

Sati was super helpful and patient

Sati was super helpful and patient. He did a great job

15 September 2026
Embark logo

Reply from Embark

Hello Nikola Walker-Kobly, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with Sati.

Rated 4 out of 5 stars

Very helpful and knowledgeable

Very helpful and knowledgeable. His way of insisting on “we’ll do it now so you don’t have to worry about it in the future” and made sure to follow the steps in activating the account.

15 September 2026
Embark logo

Reply from Embark

Hello Eda, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our Customer Success Agent.

Rated 1 out of 5 stars

No Internal Coordination

No Internal Coordination ; September 2026 There is appears to be little to no internal coordination in processing requests. I sent an EAP request to what I was later told was the incorrect email address. Yet someone from that “incorrect email address” had responded and stated the form was not readable. The next working day I got another email stating a void cheque was received but there was no other documentation to go with it. I’d sent the void cheque to the same “incorrect” email. When I called about this I was told to submit the forms all over again to the “correct email address”. Embark already had all the forms. Why did I have to re-submit ? 2) the automated response when I call the 1-800 “help” line is totally useless. It asks to select a # for the area you are calling about. No matter what I press the response is always “I’m sorry I did not get your response so will connect you to an agent”. I have since learned to not say or press anything and very quickly the automated person says it will put me through to an agent. 3) My husband passed 18 years ago and even though the account was changed to reflect the “Estate” of I still get an automated “reminder” online that I need to get the co-contributor’s signature. That is insensitive. All this leads me to believe there is little to no coordination or communication within Embark, and that online information is not maintained.

14 September 2026
Embark logo

Reply from Embark

Hello Susan D, thank you for your feedback. We are genuinely sorry to hear that your experience with Embark has been frustrating and did not meet your expectations.

We understand how important your child's education savings are and we are disappointed to learn that you felt unsupported.

We value our customers' opinions and would like to thank you for bringing this to our attention. It will allow us to resolve any problems that occur and help us to improve our services.

We would love to connect with you and assist you with resolving any outstanding issues. A specialist will reach out to you within the next 24 to 48 business hours.

Thank you, we appreciate the feedback for our company.

Rated 5 out of 5 stars

Most helpful

Wonderful experience

11 September 2026
Embark logo

Reply from Embark

Hello Kugapriya Jeyakumar, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 5 out of 5 stars

Exceptional Customer Service

Our child's RESP was transferred to Embark from another institution several years ago, and we've enjoyed exceptional customer service and proactive fund management ever since. The web interface is intuitive, and all information can be viewed easily. We recommend Embark without hesitation.

11 September 2026
Embark logo

Reply from Embark

Hello Rod, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 5 out of 5 stars

Great service

Great service

10 September 2026
Unprompted review
Embark logo

Reply from Embark

Hello Roxanne, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 1 out of 5 stars

Embark - Stay away.

Stay away.. these people will lie to your face.. They will charge an Enrolment fee ($100 per unit!) that will eat half of benefits, and if you complaint about it, they will also lie to you by telling you that they will reimburse them to you at maturity (which used to be the norm) but with all name changes and new prospects they dropped the reimbursement part (former names: Knowledge First Financial / Heritage Education Funds / USC). In Quebec a class action proceeding was won (Wang v. Heritage Education Funds Inc., Knowledge First Financial Inc., et al., Quebec Superior Court File No. 500-06-000932-182) and they had to refund the enrolment fees.. why not in Ontario or the rest of Canada?

9 July 2026
Unprompted review
Embark logo

Reply from Embark

Hello Not A Happy Customer, thank you for your feedback. we are genuinely sorry to hear that your experience with Embark has been frustrating and did not meet your expectations.

Our fees are carefully explained, and they’re prominently displayed in the plan’s prospectus as well as on our Statement of Accounts, which is fully aligned with regulatory requirements.

The vote processes that took place between both companies (Heritage and Embark (formerly Knowledge First Financial) were inspected and analyzed by external parties to before any of the options could be launched or proposed to our clients. The outside parties include outside legal counsel, an Independent Review Committee, a review by the Ontario Securities Commission, a third-party accounting and actuarial firm to assess the fairness of the asset transfer and of course, our Independent Board of Directors. The vote allowed the customers have a say in the proposed changes.

If you wish to file a formal complaint, you may do so here: https://www.embark.ca/make-a-complaint. Your feedback is very important to us..

Rated 4 out of 5 stars

The overall onboarding experience and…

The overall onboarding experience and well detailed explanation was top notch

9 September 2026
Embark logo

Reply from Embark

Hello Onyinyechi Nwodo, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 4 out of 5 stars

Staff was knowledgeable to answer…

Staff was knowledgeable to answer questions but wasn’t able to help me with my funds withdrawal I was told to do it online

8 September 2026
Embark logo

Reply from Embark

Hello Jaspreet Takhar, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company. We encourage our customers to apply online because it gets reviewed by our Operations Department. They will respond to you if there are any error or require any additional information. Online is also faster than paper. It can take 2-3 business days for the online process, versus 5-7 business days for the manual process. If you have any issues with the online withdrawal process, please give us a call or connect with us via chat and we would be happy to assist you further. Thank you.

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