Critical Future Reviews 13

TrustScore 4 out of 5

4.2

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Company details

  1. Media & Publishing

Information provided by various external sources

Critical Future is a leading strategy and technology consultancy. We are the trusted advisor to the world’s leading brands. We are a partner of the British government for essential topics such as the future of banking. We produce industry-leading white papers published in the Guardian and the Telegraph, etc. We offer compelling strategic advisory services from data analytics and market analysis to expansion strategies and mergers and acquisitions. We turn our insights into technology with custom software development of business intelligence tools based on cutting-edge Artificial Intelligence or Blockchain. Connect with us to discuss your future at www.criticalfutureglobal.com


Contact info

4.2

Great

TrustScore 4 out of 5

13 reviews

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No history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Great experience

Had a fantastic experience with Critical Future. Strategic consulting project, really impressed with the depth of research and efforts the team went to. Highly recommended

13 April 2026
Unprompted review
Rated 5 out of 5 stars

Shaping strategy with Critical Future

Enjoyed working with Critical Future, responsive to our initial contact and took the time to understand our brief. The scoping work has been useful in shaping our AI strategy in a fast evolving market. Without them we would not have moved forward on some of the decisions we’ve now made.

15 April 2026
Unprompted review
Rated 1 out of 5 stars

Our experience was shockingly poor

Our experience was shockingly poor

1. Lack of Evidence-Based Recommendations
The tool selection recommendations were not supported by adequate research, analysis, or ROI justification. Additionally, the report did not provide any new insights beyond what we already knew. In some cases, the suggested tools contradicted our stated requirements.

2. Overstated Estimates
Several estimates weresignificantly inflated. For example, our current HR recruitment agency fees are overstated by a fact of 3.5x. The data points used in the calculations were inaccurate or misapplied.
3. Misaligned Focus on Agentic AI
The report places undue emphasis on Agentic AI without first understanding our requirements, value drivers, ecosystem, and technology maturity. Prescribing solutions in this manner promotes a technology-led approach rather than a problem- and ecosystem-led one, which risks increasing overheads over time.

4. Report Structure and Delivery
The report provided was excessively long, lacks clear structure, and scatters information throughout the document. Furthermore, there was no follow-up meeting to present final recommendations.

Overall, it was a 'boiler plate' exercise with a cookie cutter approach. No real evidence backed solutions.

The claim the critical future that they applied process is false. Interviews with the team lasted 30min or thereabouts. There was no follow up to queries and corrections that the team submitted back to them. The work is not of value to our business because it did not use the information provided. It was a default set of PowerPoints - so called solutions that were not of value to our business.

7 January 2026
Unprompted review
Critical Future logo

Reply from Critical Future

Hi Robert,

We are disappointed to see this review, particularly as it was posted immediately after our legal representatives issued a Letter Before Action regarding your unpaid invoices.

For the benefit of anyone reading this, we want to provide the factual context behind this review:

The Focus on Agentic AI: You claim the report had a "misaligned focus on Agentic AI." We find this genuinely baffling, considering the specific contract you commissioned and signed was titled the "Agentic AI Opportunity Scan & Adoption Blueprint." Naturally, an engagement commissioned specifically to explore Agentic AI will focus extensively on that exact technology.

We stand entirely by the quality and comprehensive nature of the work delivered. As this matter, both the outstanding debt for the completed work and the conduct of your team is now the subject of active legal proceedings, we will not be engaging further on this platform.

Rated 5 out of 5 stars

Fantastic place to work

I learnt a great deal working on disparate consultancy projects for over a year now. the work is varied and oftentimes challenging - great exposure. I'm grateful to our managing director to have helped me regain financial stability and am incentivized by our performance-based pay structure. I'm glad to be here.

9 January 2026
Unprompted review
Rated 5 out of 5 stars

One of the best companies I worked at!

One of the best companies I worked at!
My manager is super understanding and provides me with all tools to work with. Very supportive and appreciates everything I do. The first place to very fast raises without asking. Truly a safe haven

9 January 2026
Unprompted review
Rated 5 out of 5 stars

Critical Future provided us with a Data…

Critical Future provided us with a Data Analytics consultant and he was able to provide remarkable insights about our customers. Really interesting and useful consulting. It was a Ph.D. in statistics, very pleased with the outcome!

29 May 2018
Unprompted review
Critical Future logo

Reply from Critical Future

Dear Francesco

Thanks for your review. Critical Future Data Analytics consultants are we believe the best in the market, so we appreciate your comments.

Team at Critical Future
www.criticalfutureglobal.com

Rated 5 out of 5 stars

Excellent

I used Critical Future to find a Blockchain Engineer. I was so happy with the expert they provided who built first class Ethereum platform. Highly recommended.

29 May 2018
Unprompted review
Critical Future logo

Reply from Critical Future

Dear An

Thanks for your review. Critical Future Blockchain engineers are we believe the best in the market, so we appreciate your comments.

Team at Critical Future
www.criticalfutureglobal.com

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