After having a really difficult experience at another clinic, coming to Concept Fertility was such a breath of fresh air. From the very beginning, they made me feel welcomed, safe, listened to and... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
After having a really difficult experience at another clinic, coming to Concept Fertility was such a breath of fresh air. From the very beginning, they made me feel welcomed, safe, listened to and... See more
Company replied
IVF made our parenting dreams come true. We now have a perfect 2 week old who has truly made our family complete. We chose Concept after months of research and speaking to lots of different cli... See more
Company replied
We had a wonderful experience with concept fertility. All the staff members were excellent and always trying to make us feel comfortable throughout the process. It came a time when we started to thin... See more
Company replied
We can’t thank the entire team at Concept Fertility enough for the care we received throughout our fertility journey. From our very first consultation, the entire team made us feel heard, respected, a... See more
Company replied
Concept Fertility is a specialist fertility clinic in London providing personalised and evidence based fertility testing and treatment for individuals and couples at various different stages of their journey. The clinic helps to support a wide range of patients, including single women and same-sex couples. Concept Fertility offers comprehensive fertility treatments, including IVF treatment, frozen embryo transfers, intrauterine insemination (IUI), ovulation induction, and fertility preservation. We have experienced medical and support teams to guide you at every stage of treatment, helping you understand your options and choose the most appropriate treatments. Alongside fertility treatments, we also offer fertility testing, including HyCoSY, Aquascans, genetic analysis, semen analysis and sperm DNA fragmentation testing. Concept Fertility also provides egg freezing, embryo freezing, and sperm freezing and storage, supporting both medical and personal fertility planning. All treatments take place at our purpose built clinic in Putney, south west London. With on-site consulting rooms, an operating theatre, recovery facilities, and a modern fertility laboratory, Concept Fertility delivers end-to-end fertility care in one location. If this is your first step, our one-stop fertility diagnosis packages offer a clear and reassuring starting point. If you have previously had tests or treatment elsewhere, you can book a consultation and bring your information, either in person or online.
14 Point Pleasant, SW18 1GG, London, United Kingdom
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Where can I start…..concept fertility was amazing from start to finish. The worst thing for me was not having my initial consultation sooner, which was out of my own fear.
I entered concept in August 2023 following a recommendation from a fertility advocate and coach and within the initial consultation, I met Dr Ojha who was able to tell me what he felt my fertility issues were and that my only option of conception was via IVF.
I started a cycle of IVF in January 2024, and fell pregnant within my first frozen embryo transfer, however sadly this resulted in a missed miscarriage, but I then conceived again on 2nd transfer in July 2024 and had a beautiful baby girl, well and healthy on 10th March 2025, weighing 6 pound and 8 ounces.
I genuinely had lost hope and faith in my fertility journey prior to meeting with Dr Ojha, however he reinstated belief and most importantly hope that this can happen for us and so they were right, we were ultimately blessed and feel so lucky every day.
I would encourage anyone suffering with infertility issues, certainly if your unsure what exactly your issues are or how to go about moving forward to reach out to concept and gain this expert advice.
All of the staff from the midwife, Emily and the nurses, Karl etc were extremely helpful, kind, caring and considerate at all times towards me and my partner.
We will forever be grateful for the expertise offered to bring our little girl into the world…..x
I came across concept fertility whilst searching for a fertility clinic that would take on a high BMI patient. My consultant throughout my journey was Dr Onur who is amazing, he was so supportive, so accommodating to my dates and needs and was rooting for me throughout the process. Every member of staff that I dealt with from the receptionists, to the nurses who would take my bloods, or do my ultrasounds, were nothing short of kind, caring, professional and made the whole process so much easier.
Price wise I think concept fertility is not the cheapest but also not the most expensive, but they were worth every penny. Their price breakdown is also extremely transparent with no hidden costs or sudden surprises which makes a difficult process so much easier.
After three rounds of IUI, one unfortunately ending in a miscarriage we opted for a round of IVF and I successfully fell pregnant on my first embryo transfer. I am now a proud mum to my three month old son and would not hesitate to come back to concept in the future for baby number two.
Dr Devi made me feel seen and heard throughout the entire process and gave me a positive feeling throughout the entire process.
Upfront communication about expected costs could have been better. At times we felt surprised by some bills
Concept were absolutely excellent and I wouldn’t hesitate in recommending them to anyone looking to pursue fertility treatment.
We chose them, despite the distance from our home, because of their great reviews and less restrictive BMI requirements. Despite being 38 with low egg reserve, I felt reassured by the doctors we met, and went ahead with IUI (planning subsequent IVF if needed). As a same sex couple, it wasn’t fertility issues that meant we needed to use a clinic, but I was still incredibly fortunate to fall pregnant from that first round of IUI. We welcomed our beautiful daughter this year and couldn’t be happier - I will never get over how quickly and smoothly it went for us. A lot of that is luck, but it’s also thanks to the lovely staff, good advice, careful planning, and fertility expertise of the team at Concept. When I suddenly had an LH peak, I let them know and they changed the scheduled time of my IUI to maximise our chances. That flexibility and insight is likely why we are lucky enough to be mothers now. We will be grateful forever!
I cannot recommend my experience with Concept Fertility highly enough. The clinic is super well run and ALL the people there are incredibly knowledgable, professional and above all kind and supportive. You really feel like they’re on your side, willing things to go well.
I was in the position of being unlikely to be able to have a baby due to my low egg reserve and quality, but on each IVF round the doctors tried something a bit different and ultimately we have been lucky enough to have a beautiful baby girl.
Don’t go anywhere else!
My partner and I were ready to go ahead with IUI at Concept Fertility until we just had the most shocking and unexpected experience from the ladies working at the centre. As I’ve been liaising with them for a month, I really wanted to get in for the March cycle for which they did explain may or may not be possible but I was ready to go with the risk and pay for the consultation.
For some very odd, unexpected and confusing reason, when the staff member, Natasha, took my call to book me in for the consultation after my partner and I decided to go ahead, she first reiterated the fact that it still may not be possible to go in for the March cycle and proceeded to tell me that if I am unable to get in for the March cycle, she doesn’t “want me swearing at her colleague”. In shock and very confused, when I asked her to reiterate and repeat what it is that she had just said to me, she tried to sway the conversation away and became very passive aggressive. I then insisted that she explained what she just said and she repeated the sentence, I was completely shocked and asked her “ Why on earth would I swear at your colleague? What kind of thing is that to say to a customer or a patient proceeding with treatment at your centre?”. And then it became no less than an EastEnders drama where she told me that her colleague, Ridihma, for some very odd and unexplainable reason, passed the phone over to her to say that the lady on the phone, which was me, was swearing at her. I then explained to Natasha that I have no idea what is going on, I have no idea how unprofessional anyone could be to say such a thing to a customer, and that I simply called to book in my consultation after making a very difficult decision on which clinic and company to go with for our IUI and potentially, in the future, IVF. I escalated this and wish to speak to a manager, who was too hesitant and unable to help irrespective of being in a Manager’s role, panicked due to the mistake of what his staff have done, and passed me over to the owner of the company, Trevor.
Without going into too much detail, all I can say and the information I relayed onto Trevor also is that I have not seen anything like it, and for your staff on the phone to be speaking with customers like this, fabricating information, being incompetent in their roles, panicking so making up lies, is completely unacceptable especially to be working at customer facing roles within a company that is as sensitive as something like this whereby they are offering fertility treatment to ladies who are already under an excessive amount of stress having not being able to conceive and very trustingly chose a centre to help them with their fertility journey.
I have no idea what that staff member did and why she did it, but for her colleague to then also ignite the situation and make such an accusation and claim on the telephone call to a customer, is beyond absurd.
It’s very clear that they are a company that simply wish to get hit their financial KPIs in and do not truly care about the customers. The unprofessionalism is at an all-time high here. I would really and truly recommend that you do not risk going with a company like this whereby their staff alone are unaware on what it is that they are doing, broken English and service and have provided wrong information on various occasions. To then end it and top it off, make up a complete accusation against a random customer calling to make a booking for consultation?
Do better Concept, take a strong look at your staff because they are making you lose your business. I will be taking this further.
I can honestly write a book about how much I love and recommend Concept Fertility. I went to them for egg freezing, and it was a journey with some personal bumps on the road. Yet one thing that never changed was just how caring and amazing the entire team at Concept Fertility was during every visit, call, and email, no matter how big or small. No matter how many times my journey had to be delayed, they greeted me and treated me with the same care and warmth.
Dr. Onur was so kind and amazing. During my first meeting with him about this unknown and anxiety-inducing process, he made me feel calm, reassured, safe, and sure about my decision. I left the first meeting so at peace with my decision, but most of all, I was so sure that I wanted this journey to be with Concept Fertility. I didn't have to second-guess that decision once. I felt understood and taken care of as a person from day one.
It was the first clinic I talked to that didn't treat you just like a number. In fact, friends had warned me that I would be treated like a number no matter where I went from their own experiences, and I can say that no one at Concept Fertility made me feel that way, not once.
The front desk staff, the nurses, the doctors, anyone and everyone I had the pleasure of working with, all of whom I know by first name, I was lucky to get to know. In fact, I miss seeing them as often as I did during that time. That is how much of a real and warm feeling they left in my heart. As when I look back at that sometimes hard and anxious time all I remember is just how much I looked forward to going to the clinic and how happy I felt leaving the clinic thanks to the care and communication.
Any fertility treatment, or the start of one, is really daunting. But I can't imagine doing it anywhere else or with anyone better. Now, as I plan my next steps, I already look forward to the possibility of working with them again, knowing I will be in the safest, kindest, and most genuinely caring hands. They make me trust the process and the next possible journey for me. In fact, they make it even more exciting rather than daunting.
I think a major reason is that they know how personal and important this journey is (any journey you are on with fertility), and they treat you with understanding and patience. No question felt too much or stupid; they make you feel seen and heard, and they really know how to calm you down (especially if you are like me, who tends to be anxious and panic). :)
They also explain everything so thoroughly you don't doubt anything; if you do, they are there to explain. Which I think for me, with an overthinking mind, was such a blessing.
I am so lucky that Concept Fertility and everyone there came into my life. I look forward to an exciting new journey with them, hopefully soon.
Thank you to the entire team again!
It's hard to write a review for a clinic that enabled you to have a baby you otherwise wouldn't have had. But from the start, Concept were the best clinic to deal with, our initial video call consultation, then tests etc. the receptionists, doctors and nurses, embryologists, absolutely everyone were welcoming and reassuring, they couldn't go out of their way to do more for you.
They were open and honest about pricing, drugs, they provided a lot of updates along the way, the scans were superb and after one round of IVF with ICSI, we managed to have a fresh embryo transfer that was successful, and we welcomed our beautiful baby girl on NYE.
We cannot thank Concept enough, I cannot wait to go back and hopefully be successful in trying for another sibling with them.
I can't recommend Concept Fertility highly enough. Fertility treatment is daunting at the best of times but I was especially anxious. I felt cared for throughout my treatment. Every step was explained to me and I felt in control. They listened to my concerns and either changed to suit my preference or explained why a particular thing needed to happen in a specific way and ensured I was comfortable before proceeding. I feel incredibly lucky to have found the team at Concept fertility and forever thankful for my two concept miracles.
Just a huge thank goodness for Concept for saving our sanity, showing us real true care and giving us our gorgeous son that just arrived. We got looked after from moment one and felt safe throughout which hasn't been the case elsewhere, no question was too much and everyone made us feel seen and wanted. I made sure we went to a clinic that didn't treat you like a number and they sure didn't. They even kept in contact throughout the pregnancy. They have unbelievable expertise and we knew the name of everybody by the end of it. The app is also great and you get answers on the day!!!
Can't wait to be back for a potential sibling. All the love to team concept, we bloody miss you frankly.
Where to begin.
Me and my husband started our IVF journey in April 2023 after trying naturally for 18 months, with another clinic.
From day one there it was very negative and it made an already very hard journey harder, my BMI being an issue put another hurdle in the way of us having a family.
I then came across Concept, who would take me on with what my BMI was at the time.
We had our virtual chat with Dr Onur, and from the first hello we knew he was the doctor for us, and Concept were the clinic for us.
Everything was transparent from day one, the medication, the duration, the costings. If there was anything negative to be said it was done in a way where you didn’t feel hopeless and it was often met with a solution.
Fast forward to 23/12/24 when we welcomed our gorgeous baby boy Finnley to the world, and we have no one else to thank but Concept.
Me and my husband had become so hopeless and demotivated of ever having our baby. But sat here with him in my arms, we owe everything Concept and cannot thank or recommend them enough.
Thank you to every single staff member there for making our dream, a reality. We love you all
We can't thank the people at Concept enough! Thanks to them This year has been extra extra special as we get ready to spend our first Christmas as a family of three with our precious little miracle. This was a long journey but the team were always so kind and supportive, from the admin team, patient coordinators and the clinical team. This literally felt like the last chance to be parents to our own biological child and lucky for us it worked! Thanks to Mr Ohja for initial egg collection and Dr Basegmez for the final frozen embryo transfer.
Concept were efficient, friendly, transparent and effective. They did not push for unnecessary extras and were open about why they gave the advice they did. I am very grateful to them, and now have a beautiful baby girl.
Concept fertility was a truely positive and amazing experience from the start. We had been trying for over two years before we started to look into IVF. We already had a child and wanted a sibling for our son. We had tests and was told it was because of male fertility issues and so because of our age 38 we would need help to achieve this.
We did our research and found Concept Fertility and to be honest as soon as we had a video call meeting with our Dr Onur, I just knew it would work and had a gut feeling. It just felt right. He made us feel so positive and happy straight away and was so positive for us. He truely is one of a kind and I can’t recommend him enough.
We were lucky as it worked for us the first time and we now have a 10 week old little girl who is our dream come true and we are forever grateful for her.
I honestly just think it was the belief in Dr Onur from the start and our belief that just got us here. Conceit are just amazing and so efficient in every step of the way.
You just have to believe it will work and it will and they have the best team behind you who will support you all the way through - I can’t thank them enough
We had a great experience with concept and were lucky enough to conceive on our first round of IVF. All the staff were so friendly and accommodating particularly with regards to arranging early appointments so that the process didn’t impact my working day. The care provided was exceptional and staff took time to explain all our options. The support continued throughout my pregnancy too. We will be forever grateful to concept for helping to bring our gorgeous daughter into the world.
Great experience with some up and downs!
So grateful to finally be able to have my little boy although was not easy as it didn’t work in the first go! There were a couple of misunderstandings between me and the clinic but overall a good experience and glad I am now a mum. I would recommend this clinic as it did work for me 😊
The whole experience from start to finish was outstanding. I now have my miracle baby thanks to the supportive staff at Concept; they took great care of me throughout the whole IVF process and the care and communication was second to none. I’d like to give a special thank you to all the nurses and embryologist and especially to Dr Onur who gave me reassurance and positivity throughout the whole process. I would highly recommend them.
I had tried other fertility clinics and I feeling frustrated with the lack of communication and availability of appointments I moved to Concept, mainly because of all the great reviews! It was the best decision I ever made. From day 1 they were excellent at communicating. I was anxious to start treatment as quickly as possible and that’s exactly what they facilitated. They made a plan for us and supported us when things weren’t working and adjusted medication as needed. Appointments were scheduled efficiently and they were also flexible and fit me in at times that helped me juggle commitments at work. I was there a lot and got to know all the staff, everyone was amazing, so friendly. They knew me and everyone always greeted me by name. The clinic staff had a genuine care and I felt like they were always rooting for us. They helped make our dreams come true and after being told by another clinic we may never have our own biological child, Concept made that happen and we now have our perfect little boy.
From first contact with Concept I felt comfortable and like part of the family. Nothing has been too much and we have been well looked after from everyone. Special thanks to Saira, Mariana and of course Dr Onur who made our dreams become a reality and gave us our son.
We already are having conversations for baby number 3 and of course with Concept Fertility.
We will be forever grateful for Concept as it was thanks to them we now have our miracle baby! Every step of the IVF process was made as stress free (in what will always be a very anxious time), thoroughly explained and personable as possible. Concept always did their very best to accommodate me having my scans before work, and took time to answer our many questions throughout the process, making us feel like they would always have time for us. The team is also extremely friendly and made the whole experience as pleasant as possible. Special thanks to Dr Onur and the nurses, who all made us feel like they were very invested in our quest to become parents - we are planning to go back for (hopefully!) a sibling soon. Thank you Concept!
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.