Banner for CHO

CHO Reviews 25,422

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 1,244 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the prompt delivery service and the excellent quality of the products received. Many people also highlight the competitive pricing, often finding items at a better value compared to other retailers. The overall service, from ordering to communication, is frequently described as efficient and professional. However, some customers also noted issues with delivery, including delayed or missing parcels, even when paying for expedited shipping. A few other people felt that the sizing of certain items was inaccurate, leading to returns. The return process itself was occasionally described as slow or not intuitive by some reviewers.

What people talk about most

Delivery service

Customers had positive experiences with delivery service. Many reviewers praised the quick dispatch and fast... See more

Product

Users describe positive interactions with product. Many consumers are pleased with the quality of items,... See more

Price

Customers consistently note positive experiences with price. Many reviewers highlight that products are... See more

Service

Reviewers highlight positive aspects of service. Customers consistently praise the professional, efficient,... See more

Quality

People report positive experiences with quality. Many customers praise the high quality of products, noting... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This was my first time purchasing from this UK company. I must say I was delighted to find a navy lacoste hoodie for my son's birthday at a very competitive price compared to paying full price from... See more

Rated 5 out of 5 stars

I have used CHO on numerous occasions and have always found their service to be of the highest order. Quality products sold at a very competitive price and delivered on time.Well done again.

Rated 5 out of 5 stars

I’ve purchased quite a few things from Cho now cheapest Gant clothing out there I cant fault them kept me informed with delivery time A1 service

Rated 5 out of 5 stars

Excellent service throughout item as described well packed sent on time and we’ll informed of delivery and updates Highly recommended Thank you all


Company details

  1. Clothing Store
  2. Fashion Accessories Store
  3. Outerwear Store
  4. T-Shirt Store
  5. Underwear Store

About CHO

Written by the company

CHO Fashion & Lifestyle

Founded in 1999 as Country House Outdoor, CHO Fashion & Lifestyle has evolved from a country store in the English city of Carlisle to a global retailer supplying a wide range of clothing, footwear and accessories.

Our vast womenswear and menswear collections boast internationally recognised brands including Barbour, Barbour International, Hugo Boss, Gant, Belstaff, Parajumpers, Armani, Hunter, Tommy Hilfiger, Lacoste, Timberland, Paul Smith and Birkenstock.

We are committed to continuously improving our offering and expanding our selection of fashion and lifestyle brands. The most recent brands we have had the honour of working with are Aquascutum, Colorful Standard, and Ilse Jacobsen.

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

There are regular updates showcasing our incredible range of fashion and lifestyle clothing, footwear, and accessories on socal media via our Facebook, Instagram, Pinterest, and Tiktok accounts.

People who choose to sign up to our newsletter emails can expect exclusive discount codes, early access to sales, and amazing updates about new brands and collaborations before any one else.

CHO Fashion and Lifestyle

Written by the company

We pride ourselves by treating all our customers exactly how we would like to be treat ourselves.
We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Free UK Shipping on all orders over £75

Founded in 1999, We are a Family Run Business that you can trust - Read our Reviews!

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

25K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 66% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Recommended

Item as described. Delivered well packed and on time.

7 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your review, we are happy to hear this, we appreciate you taking the time to leave feedback on your experience shopping with us!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Good updates and boots on time

Good updates and boots on time

7 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your 5* review, we are happy to hear your feedback regarding the correspondence that we send out!

Thank you,

The CHO Team

Rated 4 out of 5 stars

Price good

Price good, delivery by Royal Mail was very slow

7 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great service

4 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for leaving a review, we are very happy to hear your feedback! :)

Thank you,

The CHO Team

Rated 5 out of 5 stars

Excellent service.

Excellent service.

3 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your review, we are happy to hear this! We hope to see you shopping with us again soon

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great service

Price was excellent , delivery very fast , all in all I would recommend this company for great service . Will def buy from here again .

3 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time out of your day to leave us a review, we are so happy to hear your kind words and that you are planning to shop with us again in the future!

We receive new stock daily so we hope that you are able to find something else that you like next time!

Thank you,

The CHO Team

Rated 5 out of 5 stars
CHO logo

Reply from CHO

Hi there,

Thank you for your 5* review, we are a proud stockist of all the brands that we sell and are so glad that we are able to provide our customers with the brands that we do!

We are so glad to hear that you are happy with the quality of your new items :)

Thank you,

The CHO Team

Rated 5 out of 5 stars

Simple to order

Simple to order, arrived as communicated and the product is exactly as advertised. Anyone who can do that deserves more custom. Thumbs up from me

3 April 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your 5* review and your nice words, we are so happy that you feel this way about you experience shopping with us, we hope to see you shopping with us again soon :)

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great customer service ecperience

Great customer service experience

16 February 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review, we are so happy to hear that you had a positive experience shopping with us, we hope to hear from you again soon!

Thank you,

The CHO Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look