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Company details

  1. Health & Medical

Written by the company

Caring, LLC and its flagship website, Caring.com is a leading senior living referral service and the nation’s top site for senior care reviews. Founded in 2007, and serving millions of website visitors today, Caring applies cutting-edge technology to a humane mission, providing relevant senior care information and support, as well as comprehensive senior living and senior care directories for the United States — with hundreds of thousands of consumer reviews of senior living and in-home care providers. Through a toll-free referral helpline, Caring’s empathetic, nationwide team of Family Advisors — who are among the most highly trained, highly skilled, and knowledgeable experts in senior care — help seniors and their families research and connect to the most appropriate services and support for their specific situations.


Contact info

2.9

Average

TrustScore 3 out of 5

2 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

recently submitted a complaint to…

recently submitted a complaint to Caring.com regarding inappropriate and unprofessional behavior by staff at a facility. Caring.com declined to publish my review because it was not “positive.” This is deeply concerning. Families use Caring.com to make important decisions about the care of their loved ones, and censoring honest feedback — especially when it involves seniors being exposed to inappropriate conduct — prevents transparency and puts vulnerable people at risk.

Caring.com should allow both positive and negative reviews so families can make informed choices. Declining my submission silences concerns that deserve to be heard.

8 September 2025
Unprompted review
Caring.com logo

Reply from Caring.com

Thanks for sharing your feedback, albeit inaccurate. We publish reviews of all ratings that meet the guidelines (there are tens of thousands of negative reviews publicly published on our site). We never tell a consumer their review had to be positive to be published. Please contact reviews@caring.com (or reply to the decline notice) for accurate info about why your review didn't meet the guidelines for publication. Thanks!

Rated 1 out of 5 stars

Zero Integrity

Zero Integrity
I attempted to review a facility on caring.com but the review was rejected originally because I wasn't able to select the Memory Care portion of the type of care. I then attempted to resubmit my review under the correct heading and the review was rejected for "Factual Inaccuracies." When I pressed the site, they stated the company I was reviewing disputed my claims and they would not post it. After going back and forth a few times, they eventually posted my review. Today, the review and the facility is not found on their website due to an internal problem. I'm not sure how you can be considered an trustworthy site for reviews if the facilities have a say in what is published and what is not published.

5 August 2025
Unprompted review
Caring.com logo

Reply from Caring.com

Caring.com hosts one of the longest-standing, highest integrity senior living reviews program on the web. Senior living communities ("the facilities") do not decide which reviews get posted. We instead use the public-facing review guidelines that are aligned with federal law and applied fairly across all reviews and ratings. Unfortunately, Phil's review here with TrustPilot is inaccurate and he omitted relevant context as well. One of the reviews he published on our website about a memory care community was contested as factual inaccurate and libelous (substantive fact-based info was contested, and we had valid reasons to remove Phil's review). He was invited to submit a new review within the guidelines and without potential libel. However, he resubmitted a new review on the wrong community's profile. We have relocated his review to the correct community page, but the community page needs to be updated to include memory care (it currently only has a care level that Phil's loved one didn't use). That is why there is a delay (not a denial) of his most recent review. We also invited him to submit a review of the hospice agency or other senior care service providers his family used in caring for his loved one, and we provided him the contact info for the Michigan long-term care ombudsman to investigate and address any concerns at the memory care community their family used. We hope Phil will reach out to reviews@caring.com to communicate directly with us if he has any outstanding questions or concerns about the high integrity with which we operate. Thank you!

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