BriteCo Reviews 84

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

The process of insuring 3 valuable rings was so easy. I was wowed at how simple the process. I had a little hiccup with photos and the customer service was so kind and helpful. I wouldn’t go anywhere... See more

Company replied

Rated 1 out of 5 stars

I highly DO NOT recommend this company. We spoke to a customer service agent who explicitly gave us wrong information. How can you trust an insurer to look after you when their staff don’t even know... See more

Company replied

Rated 5 out of 5 stars

One of the biggest things for me was how clear everything was. I've looked at other insurance policies before and they're full of confusing terms but this one was straightforward and easy to follow. N... See more

Company replied

Rated 5 out of 5 stars

I have a Rolex submariner and an older omega speedmaster that I care about and my buddy who is really into horology kept telling me to get them insured. Then this one afternoon i sat down after work a... See more

Company replied

Company details

  1. Jewelry and Watch Insurance Company

Written by the company

BriteCo is a leading tech-driven provider of jewelry and watch insurance. Created by a third-generation retail jeweler, BriteCo offers best-in-class jewelry and watch insurance, available in all 50 states. Its top-rated insurance is accessible to customers wherever they prefer, directly online, through an independent insurance agent or broker, or at luxury jewelry retail partners around the country. BriteCo policies have $0 deductibles, are backed by an AM Best A+ rated insurer, and provide worldwide coverage. For more information, visit brite.co


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

84 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy Process, Great Customer Service, Cool Company!

I chose BriteCo after seeing it ranked best jewelry insurers by Forbes and Brides magazine, and I wasn't disappointed. Signing up was super easy on my phone, and their customer service has been outstanding. I had a complicated sitution with multiple changes to my policy, but Christine from their team guided me step-by-step and was always quick to respond. BriteCo has been incredibly accommodating and made the process smooth so far. Its a relief to have gotten help to sort things out from a cool company and great people.

21 August 2024
Unprompted review
Rated 5 out of 5 stars

Briteco customer for years first review

Been a Briteco customer for years. I insure all my wife’s jewelry and all my watches. Super easy to use and add new items. Just added a watch and forgot how stress free the process is. That's the kicker for me. Definitely the future of insuring. It's also half the price of going through my home insurance, so that doesn't hurt either. Great product and support. Highly recommended.

1 September 2024
Unprompted review
Rated 1 out of 5 stars

Went through the appraisal process and…

Went through the appraisal process and applied for insurance on a ~$4,000 necklace. They gladly took my money for the appraisal and then denied me very quickly for the insurance. I live in a major city (good area though). It seems the cheap prices only apply to people who have extremely minimal risk. I can only imagine their claims process is a run around just like the application process. Jewelers mutual > not having insurance > brite co

12 April 2024
Unprompted review
Rated 5 out of 5 stars

My fiancee lost her ring and was…

My fiancee lost her ring and was heartbroken. BriteCo was quick to help us with filing and claim and getting the funds to our jeweler to remake her ring. Highly recommend!

The only downside is getting ring insurance after filing a claim is tough, but that's to be expected.

13 August 2022
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look