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Review summary

Created with AI, based on recent reviews

Considering 50 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product quality, noting a decline in taste and texture across various items. Customers frequently described products as mushy, rubbery, or tasteless, often questioning the actual ingredients. Concerns were also raised about misleading labeling, particularly regarding the percentage of main ingredients like chicken or fish. Customers also frequently criticized the pricing, noting that products have become more expensive while pack sizes have shrunk or quality has decreased. Additionally, some people reported difficulties in contacting the company for product inquiries or issues, and a lack of adequate compensation for problems.

What people talk about most

Product

Clients share negative opinions on product quality, with many reviewers expressing disappointment and... See more

Quality

Reviewers highlight negative aspects of quality, with many expressing disappointment and disgust with... See more

Price

Customers had negative experiences with price, often finding products disgustingly overpriced and feeling... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Can't contact customer service. I only wanted to enquire about product availability for something that seems to have vanished but there's no email address. You either have to phone, or give a chatbot... See more

Rated 1 out of 5 stars

We have stopped buying birds eye things completely now from potato waffles that taste funny, beef burgers stuffed with onion, pea flakes & so much fat, chicken breast things that I'm sure contain no... See more

Rated 1 out of 5 stars

I thought choosing Birds eye I was chosing a quality cod fish finger like they always used to be, I was very much mistaken, instead I got rubber flavoured compacted rubbish that completely ruined... See more

Rated 1 out of 5 stars

I found fish bone shaped sharp glass like plastic inside my fish under the batter. I’ve reported as I am sure I swallowed one and I have a young toddler. They just keep making demands for photo after... See more


Company details

  1. Food Manufacturer
  2. Food Producer
  3. Food Products Supplier
  4. Frozen Food Store

Information provided by various external sources

Family favourites for over 60 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.


Contact info

1.2

Bad

TrustScore 1 out of 5

268 reviews

5-star
4-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

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1.2

All reviews

(268)

48 reviews in the last 12 months

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Rated 1 out of 5 stars

Birdseye have altered their Chicken…

Birdseye have altered their Chicken Shop Ultimate Chicken Burgers. They used to be proper chicken breasts in a crunchy crumble. They're now awful mushed up chicken with terrible crumbs. No wonder shops are selling them cheap. People will only buy them once.

2 February 2026
Unprompted review
Rated 1 out of 5 stars

Can't contact customer service

Can't contact customer service. I only wanted to enquire about product availability for something that seems to have vanished but there's no email address. You either have to phone, or give a chatbot your shoe size even to use WhatsApp. I guess this company doesn't want to hear from customers - very disappointing.

13 January 2026
Unprompted review
Rated 1 out of 5 stars

Awful fish fingers

I will not be buying them again as they taste disgusting apparently they don’t even contain cod now. The coating is awful they have shrunk in size. I will not be buying them again.

27 December 2025
Unprompted review
Rated 1 out of 5 stars

Birds eye used to make really nice…

Birds eye used to make really nice chicken burgers. Recently they have changed to the 'chip shop' range. These new chicken burgers are a huge reduction in quality. They are smaller, soggy in the middle and lack flavour. Had to just bin them in the end.

3 November 2025
Unprompted review
Rated 1 out of 5 stars

Gray slop fish fingers

We have stopped buying birds eye things completely now from potato waffles that taste funny, beef burgers stuffed with onion, pea flakes & so much fat, chicken breast things that I'm sure contain no chicken breast or even chicken just slop the final straw cod fish fingers with gray slop in them

What happened to BE? Used to be a staple of every freezer, food everything was so much better about 20-25 years ago no quality in anything anymore

10 November 2025
Unprompted review
Rated 1 out of 5 stars

Sharp plastic Glass like martial in fish

I found glass like sharp plastic under the batter in my fish. I reported and NO responsibility taken! They asked me to take multiple pictures claiming non were enough. I then was asked to send the materials and box which I was about today and they chased. As soon as I said I posted (I was on my way to the box) they wrote back claiming they just realised it wasn’t their fault and identified that I was pretty much lying and in the wrong. I swallowed one piece of 3 of this unidentified plastic under my batter in my fish under the batter. Absolutely disgusting behaviour towards customers! Not even offering compensation wanting me to go through more crap to be refunded on food I almost chocked on. And lying about identifying it because they think I returned it so can get away with it. I have a toddler what if she had eaten this!! The hard glass like plastic was sharp. I said repeatedly it’s not glass! They came back saying it’s glass not us!! Unacceptable! I’m keeping the evidence now! Maybe learn how to lie better!! Take some responsibility I’m reporting to the food standards.

25 October 2025
Unprompted review
Rated 1 out of 5 stars

I usually love my birds eye fish…

I usually love my birds eye fish fingers in batter in a sandwich but never again... cooked them made my sandwich then proceeded to cut in half and struggled to cut through fish fingers... pulled them apart and looked like some sort of plastic shit even had trouble pulling them apart with my fingers.. straight in the bin...bad bad bad

2 November 2025
Unprompted review
Rated 1 out of 5 stars

What on earth has happened to Bird's…

What on earth has happened to Bird's Eye fish fillets? Shrinkflation for a start. About half the size they were a few months ago. Fish is pressed so flat that there's hardly any between the crumbs so it's impossible to work out what sort of fish it is. And air fryer whiting - disgusting. The 'crumbs' don't even look like breadcrumbs, they're a strange colour and don't brown in the oven. Who knows what's inside? I doubt that it's fish!

29 October 2025
Unprompted review
Rated 1 out of 5 stars

Unbelievable Price Rise

Bought Birds Eye Frozen foods for 50 years. This week at sainsburys the price has gone through the roof, I was so disgusted I left the items in the freezer and went to Aldi....if Aldi can do the same products for an affordable price so can Birds Eye.

16 October 2025
Unprompted review
Rated 1 out of 5 stars

I bought the birds eye chicken dippers…

I bought the birds eye chicken dippers which in the past have tasted like chicken nuggets, I cooked some and when taking them out they had a slight fishy scent I ignored this thinking it was something else after I had eaten about 3 nuggets an overwhelming taste of fish entered my mouth and I was sick as I am allergic to fish! Bit odd how they are “100% chicken breast” when the taste and even smell aren't chicken but fish.

16 October 2025
Unprompted review
Rated 1 out of 5 stars

Two identical boxes two completely different products

Two identical boxes other than one box was 32 and one box was 8.
The description of the contents identical.
The 32 box contained what I remember as Birds Eye fish fingers, but the box with 8 were totally different, a fraction of the size and were of completely inferior quality. What fish was in them was tasteless, if indeed there was any fish in them at all. It's like paying for a top of the range Mercedes and getting a Dacia!

15 October 2025
Unprompted review
Rated 1 out of 5 stars

Birds eye battered cod or haddock is…

Birds eye battered cod or haddock is now advertised as battered fish,which states on package as pollock which is a much cheaper fish yet birds eye prices for this cheaper version are not lowered,I feel cheated and conned by birdseye while they are supplying a much cheaper product at very high prices to the customer.

17 September 2025
Unprompted review
Rated 1 out of 5 stars

Chicken tasted like fish?

Ate birds eye tempura chicken fillets today... Tasted like fish?? No idea what's going on, but not even sure the chicken is real chicken anymore. It was really odd, even looked like an overcooked fish inside, the way it fell apart and stuff, exactly like a rubbery fish 🤢

16 September 2025
Unprompted review
Rated 2 out of 5 stars

Omega 3 fishcakes

Omega 3 fishcakes, I cooked them as per instruction and they have an odd chemical aftertaste I can't quite pin down what it reminds me of but it tastes very unnatural.

8 September 2025
Unprompted review

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