Billabong UK Reviews 

386
TrustScore 2 out of 5

1.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 189 reviews, most reviewers were unhappy with their experience overall. Customers frequently reported significant issues with orders, including items not arriving, being incorrect, or lacking status updates. Many also experienced very slow and unreliable delivery, with some waiting weeks for their purchases to arrive. A major source of frustration was customer service, described as non-existent, unresponsive, or only providing automated replies. However, some people were satisfied with the products themselves, praising their good quality, comfort, and appealing designs. Many highlighted the durability and aesthetic appeal of the items, with some reviewers loving their purchases.

What people talk about most

Order

Reviewers express widespread dissatisfaction with their orders, frequently reporting that items were never... See more

Product

Users describe ambiguous interactions with product, with some customers expressing satisfaction with the... See more

Delivery service

Customers had negative experiences with delivery service, frequently reporting issues such as slow delivery,... See more

Customer service

Reviewers highlight significant dissatisfaction with customer service, frequently describing it as poor,... See more

Response time

People report negative experiences with response times, with many reviewers consistently stating they... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 w... See more

Rated 1 out of 5 stars

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later. Item bought with mone... See more

Rated 1 out of 5 stars

If I could give zero stars I would. Package did not arrive and as far as I can tell was never despatched - no tracking info. Repeated requests for refund to customer services are unanswered except by... See more

Rated 1 out of 5 stars

I ordered the item over 2weeks ago now, and it still hasn't arrived - yet I'm being asked to 'rate the service'. Just be warned UK customers - delivery is VERY slow Updated 03 July 2026 - still wai... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

1.8

Poor

TrustScore 2 out of 5

386 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.8

All reviews

(386)

192 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Do not purchase with Billabong it you have any intention of returning the item

The order arrived with no issues after 10 days. I realised it was a 16" pair of shorts with an inner lining, not quite what I wanted and I started the returns process. When trying to create a returns label you are asked to enter the order number. The AI response did not recognise my order number, after 9 attempts and several hours trying it in different formats I gave up. There is no customer service other than continual ai responses. Do not order from Billabong!

23 June 2026
Unprompted review
Rated 1 out of 5 stars

Customer service is now awful.

Customer service is now awful.
Can’t despatch an item within the timeframe but can’t cancel either. Have to wait for a late delivery to return and close account. Bizarre business.
Also have to wait 10 after they have received a return before they will process a refund!
Plenty more options to buy clothing from.

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Nearly a month later and still no…

Nearly a month later and still no order, tracking doesn’t update and customer service don’t bother to respond, other than to send an automated email. I’d avoid ordering from here unless you want to lose money.

30 May 2026
Unprompted review
Rated 1 out of 5 stars

Hasn't arrived and no reply

It has taken over 3 weeks and my shorts have still not arrived. The tracking information is ambiguous and says delivered (which it hasn't been) but I get a different status if I put the number into the DPD website which just says in transit.

I haven't had a reply to 3 messages I have sent about this issue, just a generic message offering a 30% discount due to courier delays that I would not want to use given the experience so far. Also, an email saying please do not email them, as it slows down replies, but no actual reply. Delivery estimate and promised time to reply to emails all not met.

Very poor customer service which is well below my expectations direct from Billabong - probably my worst experience shopping online to date. I fear that I will probably have to raise it as a case with payment merchant soon.

Absolutely diabolical service. I regret the purchase and wouldn't use again or reccomend Billabong as a result. If only I had checked the reviews before I ordered - naively assumed Billabong would offer a good service. Lesson learnt. Hopefully others will see the pattern and not make the same mistake.

4 June 2026
Unprompted review
Rated 1 out of 5 stars

Ordered my tshirt 3 weeks ago and still…

Ordered my tshirt 3 weeks ago and still hasn’t been delivered ; I keep tracking dpd and they keep changing shipping date to today’s date every day , I got email to give review of a product I have not even received yet and not sure I’ll receive

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Scammers

Scammers. It's been weeks since my partner ordered a pair of shorts - they never arrived despite dpd saying they had delivered. Customer service hasn't responded to both complaints we've sent out - starting on the 6th of June.

Avoid and don't waste your time and money. Contact your bank as you will not get a response from Billabong - they will just steal your money.

23 June 2026
Unprompted review
Rated 1 out of 5 stars

Order not received after 2 weeks

Order not received after 2 weeks, customer service are very slow to respond and haven’t provided any useful information. I bought shorts as a gift and now have no present and no refund.
I’d recommend buying elsewhere.

22 June 2026
Unprompted review
Rated 1 out of 5 stars

Painful

I'm already written a review about my non delivery and total lack of customer service. Just to add, I did actually receive an e mail yesterday. Thought to myself brilliant an ACTUAL response. But no. It was just yet another automated e mail. This time telling me to stop sending in chase up e mails! Thats not going to happen. I will continue to chase this until I get an answer about my delivery! Unbelievable!!!!

21 June 2026
Unprompted review
Rated 1 out of 5 stars

Lost my items yet expect more of my money?

Item hasn't moved in transit in two weeks. Is one week overdue for delivery yet seemingly in another country. Billabong offered a 30% discount on my next order. When my current order isn't even with me. Why would anyone hand more money over to a company when they don't receive their purchases?

21 June 2026
Unprompted review
Rated 2 out of 5 stars

Don't do it!

I ordered two items and was told if I added another I would receive a promotional reward. I did this. Only the third item was delivered. The two I wanted were declared "unavailable". Poor

9 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely useless package tracking

Absolutely useless package tracking.Ordered multiple items and some come from outside uk and mine got lost. Useless support from Billabong with probably an AI support. I’d be wary of ordering more than one item at a time and they do little to resolve problems

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Package never arrived

Tracking is rubbish!! my package never arrived. There’s no one to support you from the customer service team, it’s all just bots:( feel like I’ve been scammed! don’t even know how I could get my money back since no one has been answering emails.

19 June 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look