Billabong UK Reviews 

388
TrustScore 2 out of 5

1.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 194 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered significant delays with delivery, with many orders taking weeks to arrive or not being received at all. People also reported widespread issues with customer service, often finding it unresponsive and difficult to get a human reply, leading to frustration with unresolved queries and refund requests. The process for obtaining refunds was particularly problematic, with long waiting times or no resolution. However, some customers also noted satisfaction with the products themselves. Many found the items to be of good quality, true to their descriptions, and stylish, with some reviewers even repurchasing due to comfort and durability.

What people talk about most

Order

Customers had negative experiences with order, frequently reporting that items were not received, were... See more

Delivery service

Reviewers highlight negative aspects of delivery service, with many experiencing significant delays and lost... See more

Customer service

Reviewers express widespread dissatisfaction with customer service, often describing it as awful, terrible,... See more

Product

Customers consistently note ambiguous experiences with product quality and sizing. While some reviewers... See more

Response time

Clients share widespread dissatisfaction regarding response times, with many reporting no response to emails... See more

Reviews shaping this summary

Rated 2 out of 5 stars

It takes them 1 full month to refund my orders, which is so irritating! They did answered my email, but not that helpful. Delivery time depends on where they get that items from. If in UK, very... See more

Rated 2 out of 5 stars

Really hit and miss with the delivery time, it may take 2 days or it may take 2 weeks. The items themselves are good quality but if you want something by a deadline like a trip that is less than 2/3 w... See more

Rated 1 out of 5 stars

Only recieve part of order, no one answers customer service. No one response to any email, the telephone contact doesn't work.... im really disappointed 😞 very very poor currently trying to get a... See more

Rated 1 out of 5 stars

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later. Item bought with mone... See more


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Outerwear Store
  4. Surf Shop
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Founded in 1973 in Australia, Billabong is an iconic brand born from surf culture. Born on the beaches of the Gold Coast, it quickly established itself as a global reference thanks to its technical expertise and authentic link with the ocean. The brand offers a wide range of products, from boardshorts and wetsuits to lifestyle clothing and accessories, designed to accompany board sports enthusiasts as well as casual style lovers. Billabong stands out for its commitment to quality, durability, and innovation, while remaining faithful to its heritage. Inspired by nature and adventure, it embodies a free and creative spirit, carried by an international community of riders and explorers.


Contact info

1.8

Poor

TrustScore 2 out of 5

388 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.8

All reviews

(388)

193 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible customer service and misleading discount system

I’m really disappointed with Billabong’s customer service. I placed my first order with a valid 20% Student Beans discount code, but there was no clear way to apply it at checkout. After contacting customer support, I was passed around, ignored, and repeatedly given generic replies blaming me instead of addressing the problem.

What’s worse, other customers have clearly reported the same issue with discount codes not applying properly, yet Billabong has done nothing to fix it. They keep advertising first-order discounts while refusing to refund customers who couldn’t use them because of flaws in their own system.

The agent I spoke with stopped replying altogether after I asked why the company ignores customer feedback and hides behind “policy” instead of helping. That’s not good customer care — it’s avoidance.

It’s very disappointing to see a big brand refuse to take responsibility or even acknowledge that their system isn’t working properly. I won’t be buying from Billabong again until they fix their checkout process and start treating customers fairly.

3 October 2025
Unprompted review
Rated 1 out of 5 stars

No loyalty...

Took months to receive a human reply for initial ticket (common theme here!). Chased up... ignored. Opened a new ticket. Original ticket replied to a couple of weeks later.
Item bought with money plus loyalty points. Item returned as poor sizing against same sized historical purchases. Billabong refused return of loyalty points. No disclaimers during purchase stating that loyalty points were 'non-refundable' in the event of a return. Unable to find anything on the website relating to this 'policy'. No loyalty to customer on Billabongs part. Very poor.

12 September 2025
Unprompted review
Rated 1 out of 5 stars

Non-Existent Customer Service

Bought a shirt from Billabong's website, and it arrived with rips in the seam. Tried to contact them by email multiple times, but have received no response other than an automated one. Tried calling, but a recorded message said that 'no one is available to take my call' and then the line went dead.

Does anyone actually work in the customer service department for this company? Judging by the reviews, I'm not the only one disappointed...

Will never purchase from Billabong again. Terrible from start to finish.

21 August 2025
Unprompted review
Rated 1 out of 5 stars

The worst customer service ever !!!

The worst customer service ever !!!! They
never reply to the emails ! Had an issue with my order which hasn’t been delivered . I have sent many emails for a week and still waiting for a reply ! This is totally ridiculous! And have no other way to contact and get my product refunded! Avoid !!!!

23 July 2025
Unprompted review
Rated 1 out of 5 stars

if I could give this company no stars i…

if I could give this company no stars i would. i ordered size 5 boots. billabong sent me size 4. i want to return them, but its impossible to get a return form. when you click on the link it brings you back to the website page. there is no contact number. i have emailed it went to billabong.com in the US they were of no assistance. i will never order a product from this company again.

10 July 2025
Unprompted review
Rated 1 out of 5 stars

Ordered a bikini for my daughters…

Ordered a bikini for my daughters birthday and it never arrived.Was told it had been resent but still never arrived. Then I was told it had been delivered yesterday but we have CCTV and people were working from home and nothing was delivered.

3 July 2025
Unprompted review
Rated 1 out of 5 stars

Don’t think anyone actually works in…

Don’t think anyone actually works in their customer support department. They messed up my order and I can only get an automated response with no follow-up when trying to resolve. Appalling customer service that means I won’t ever be buying from this company again.

2 July 2025
Unprompted review
Rated 1 out of 5 stars

Beware Billabong sales. Quality has gone off a cliff and zero customer service

Our experience has been that product quality has significantly deteriorated in the last year or two. Irregular sizing on the same model and latest wetsuit glue failing after hardly any wear. Reaching a person about a return or warranty repair appears impossible. It’s been nearly 2 months of unhelpful automated responses so I’m resigned to going to other brands. Shame, they used to be good

3 May 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Terrible experience! I ordered a bikini and received men's boardshorts instead. I contacted Billabong customer service and didn’t receive any response, even after following up. It’s frustrating to deal with a mistake and be completely ignored. There’s no phone support where I live, and their customer service is completely unresponsive. Really disappointing. I won’t be ordering from them again

17 June 2025
Unprompted review
Rated 1 out of 5 stars

Billawrong

Billabong used to create fantastic clothing, but looks to me like they now are under license to create from China. I paid £60 for a pair of shorts , poor poor quality, worth about £10. Buy these Chinese versions at your own peril.

28 May 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely terrible customer service!

Absolutely terrible customer service!
I sent 4 items back, but received a refund only for 3!!! I wrote to them, but asked me to take pictures of the items!!! Clearly not even read my email. I responded to the email, but never heard back. I wrote again, but they never responded. It looks like I lost £50! Avoid!

19 May 2025
Unprompted review
Rated 1 out of 5 stars

Slower than slow

Slower than slow. Both in terms of delivery and customer service. In this day and age, it shouldn't take over a week for an in-stock item to arrive. This used to be a great company but something has gone wrong. If they were up front about delivery times and shipping internationally then there wouldn't be an issue. I guess they aren't so they don't lose business to much quicker competitors.

8 May 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look