bellamoon.co Reviews 55

TrustScore 3.5 out of 5

3.7

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Rated 5 out of 5 stars

I wanted a support pillow for recovery after surgery and this one ticks every box for me. It is very supportive, the cover is soft and it is large enough to move into various positions to support me.... See more

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Rated 2 out of 5 stars

Great concept for a pillow, however the pictures on social media do not represent the product as it is in real life. The pillows are not as plump and full as in the picture. After 1-2 uses a separati... See more

Company replied

Rated 5 out of 5 stars

I bought a pillow for my elderly bedbound mum who suffering from Parkinson’s. This provided great support to treat bed sores and the home support team were very impressed with it. I’ve now purchased a... See more

Company replied

Rated 2 out of 5 stars

This is my first pregnancy pillow and I thought bellamoon looked great online. The material of the pillow is very thin and after one wash and use of a couple of weeks, it’s gone all bobbly and just se... See more

Company replied

Company details

  1. Baby Store

Written by the company

We're a pregnancy, breastfeeding and attachment parenting brand specialising in pregnancy, nursing and rest systems and solutions to help aid the Motherhood journey for both mum and baby.


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3.7

Average

TrustScore 3.5 out of 5

55 reviews

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Rated 5 out of 5 stars

Amazing support pillow

I wanted a support pillow for recovery after surgery and this one ticks every box for me. It is very supportive, the cover is soft and it is large enough to move into various positions to support me. I love that you can buy extra covers for it too. It has been so helpful when trying to get a good night’s sleep whilst in pain. I really can’t recommend it enough.

28 February 2026
Unprompted review
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Reply from bellamoon.co

Thank you so much for taking the time to share this wonderful review. We’re truly delighted to hear that your BellaMoon support pillow has been such a help during your recovery. Knowing that it’s brought you comfort, support, and better sleep—especially while you’re in pain—means a great deal to us.

We’re also glad you’re enjoying the softness of the cover and the flexibility to use the pillow in different positions. And yes, having extra covers definitely makes life a little easier.

Wishing you a smooth and steady recovery, and thank you again for recommending us so highly. It really does make our day.

Warmest wishes,
The BellaMoon Team

Rated 5 out of 5 stars

Customer service given by Leanne was…

Customer service given by Leanne was absolutely amazing. Love my pillow too.

31 October 2025
Unprompted review
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Reply from bellamoon.co

Thank you so much for your lovely review. We’re delighted to hear that you had such a great experience with Leanne — she’ll be thrilled to know her support made a difference. And we’re so glad you’re loving your pillow too.

We really appreciate you taking the time to share your feedback. It means a lot to our small team.

Warmest wishes,
The BellaMoon Team

Rated 1 out of 5 stars

Very disappointed, would not recommend

I feel like this is one of those products that people rave about because they’re getting paid, when reality is the completely opposite - in my opinion.
First thing to note, immediately after removing it from the packaging the fabric felt cheap - I was expecting a higher thread count cover considering the use it is made for and the amount I would expect to wash it.
It is so, so hard…I genuinely got sore ears from just half an hour lying on it.
It’s absolutely inflexible and overstuffed, it hurt my hips from opening them too much and unless you had very long and skinny legs I can imagine you’d have similar issues. I am 5ft for reference.
There is no bump support whatsoever - it is just too hard and overstuffed, me trying to put my bump on it for support - I’m halfway onto my back.
Overall for the price point - I think I paid around £85, I would recommend trying a cheaper version…this is my first pregnancy and I guess I was blinded by all the 5-star reviews and I wish I had looked further into it.
The no returns policy I also find odd, surely if a product is sub-par any reasonable company who believes in their product would happily accept genuine returns.

20 July 2025
Unprompted review
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Reply from bellamoon.co

Thank you for taking the time to share your feedback, and I’m genuinely sorry to hear that your BellaMoon didn’t meet your expectations. We never want any customer to feel disappointed, especially during such an important and vulnerable time.

Our pillows are designed to soften and adapt with use, but I completely understand that firmness and comfort are very personal, and what works well for many may not feel right for everyone. Your comments about the fabric, support, and sizing are really helpful, and I’ll make sure they’re passed on to our product development team.

Regarding returns, our policy is in place because once a pillow has been used, it can’t be resold for hygiene reasons. That said, we always want to be fair and supportive, so if you feel there’s a fault or quality issue, we’re more than happy to look into this further for you.

If you’d like, please reach out to us directly with your order details and we’ll do everything we can to help. Your comfort matters to us, and we’d really appreciate the chance to make this right.

Warm regards,
The BellaMoon Team

Rated 5 out of 5 stars

I bought a pillow for my elderly…

I bought a pillow for my elderly bedbound mum who suffering from Parkinson’s. This provided great support to treat bed sores and the home support team were very impressed with it. I’ve now purchased a second pillow to support with her palliative care. Customer service couldn’t be more helpful too when I explained the need for express delivery. Much appreciated.

28 July 2025
Unprompted review
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Reply from bellamoon.co

Thank you so much for sharing this incredibly heartfelt review. We’re truly moved to hear that the BellaMoon pillow has been able to bring comfort and support to your mum during such a difficult time. Knowing that it has helped with her care — and that her support team found it beneficial — means more to us than we can say.

We’re also very glad we could assist with express delivery when you needed it most. It’s important to us that our products and our service genuinely support families when they need it.

Wishing you and your mum strength, comfort, and gentle moments together. Thank you again for taking the time to share your experience — it really means a great deal to our small team.

Warmest wishes,
The BellaMoon Team

Rated 5 out of 5 stars

Buy it! 10/10

Buy it! Worth every penny. I bought mine for my first baby in July of 2022 and it’s still not left my bed. I had my second baby in 2024 and it’s fantastic for both sleeping and feeding.

I love the material, it’s smooth and cooling. I haven’t experienced any bobbling in the slightest. The pillow was lovely and full, though after two years of daily use, sadly the inner pillow lining disintegrated on my last wash. I emailed Bellamoon asking if there was an option to buy the inner pillow only and they sent me a new inner completely FREE. It was on my doorstep within three days. I really cannot fault them.

Since the pillow separates into three parts, it’s really versatile. If you follow FLIK on TikTok, you’ll see she uses hers as three pillows to dress her day bed now baby is a toddler - looks lovely!

There is only one negative, according to my husband. He calls it the wall. But after two babies in two years he can swing! The pillow is a way better spoon. 10/10. 5 stars and more.

30 June 2025
Unprompted review
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Reply from bellamoon.co

Thank you so much for this incredible review — it truly made our day. We’re absolutely delighted to hear that your BellaMoon has supported you through both of your babies and has earned a permanent place in your bed. That’s the highest compliment we could hope for.

It’s wonderful to hear that you’ve loved the fabric and versatility, and we’re so glad our team could help quickly when your inner pillow needed replaced. We always want our customers to feel looked after, especially when a product has been so well‑loved for so long.

We also had a good laugh at your husband’s comment — “the wall” is a nickname we hear often, and we’re honoured to be the better spoon!

Thank you again for your kind words, your loyalty, and your humour. Reviews like yours mean the world to our small team.

Warmest wishes,
The BellaMoon Team

Rated 2 out of 5 stars

This is my first pregnancy pillow and I…

This is my first pregnancy pillow and I thought bellamoon looked great online. The material of the pillow is very thin and after one wash and use of a couple of weeks, it’s gone all bobbly and just seems cheap. It isn’t overly comfortable, you can lie on one side, but if you want to turn to the other side it’s a mission to move the whole pillow round again to a comfortable position. The stuffing of the pillow is quite rigid and hard. So overall not very impressed

1 July 2025
Unprompted review
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Reply from bellamoon.co

Thank you for taking the time to share your feedback, and I’m really sorry to hear that your experience with your BellaMoon hasn’t been what you’d hoped for. Comfort is incredibly personal, especially during pregnancy, and we never want anyone to feel disappointed.

Our covers are made from a lightweight, breathable cotton designed to stay cool at night, but I completely understand that fabric feel is subjective. Bobbling after just a couple of weeks isn’t something we would expect, so we’d really like to look into that for you. The same goes for the firmness — the pillow is designed to soften and adapt with use, but if it feels too rigid for you, that’s important for us to know.

Turning in bed with any full‑body pillow can take a bit of adjustment, but your comments about ease of movement and support are genuinely helpful and will be passed on to our product team.

Regarding returns, our policy is based on hygiene regulations for sleep products, as once a pillow has been used it can’t be resold. That said, we always want to be fair. If you feel there may be a quality issue with the cover or filling, please reach out to us directly — we’d be more than happy to review this and see how we can help.

Your comfort matters to us, and we’d really appreciate the chance to make things right.

Warm regards,
The BellaMoon Team

Rated 1 out of 5 stars

Disappointed

First impression was that the filling is cheap and smells like plastic/very synthetic. The one I’ve received has been over filled and there is no way to adjust plumpness. I thought I would give it some time and use it to see if it flattens out a bit, but I’ve had no luck. It is really uncomfortable and at this point I’m convinced the only thing I can actually use it as, is as a very expensive draft excluder.

9 April 2025
Unprompted review
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Reply from bellamoon.co

Thank you for taking the time to share your feedback, and I’m really sorry to hear that your BellaMoon hasn’t met your expectations. We never want anyone to feel disappointed, especially when comfort and support are so important.

A light “new product” scent can sometimes occur with freshly manufactured filling, but it should fade quickly — so if the smell you’re experiencing is strong or persistent, we’d really like to look into that for you. The same goes for the firmness. Our pillows are intentionally full at first and soften with use, but if yours feels unusually over‑filled or uncomfortable, that’s something we absolutely want to review.

Your comments about adjustability and comfort are genuinely helpful, and I’ll make sure they’re passed on to our product team.

Although we can’t accept used pillows back for hygiene reasons, we always want to be fair and supportive. If you feel your pillow may be over‑stuffed or not performing as expected, please reach out to us directly with your order details — we’d be more than happy to assess this and see what we can do to help.

Your comfort matters to us, and we’d really appreciate the chance to make this right.

Warm regards,
The BellaMoon Team

Rated 5 out of 5 stars

Top Customer Service

Got one of these for my wife and she loves it. Costumer service is absolutely fantastic and they went above and beyond to help us with our order! Cannot recommend highly enough.

20 January 2025
Unprompted review
Rated 2 out of 5 stars

Great concept for a pillow but inaccurate social media product representation

Great concept for a pillow, however the pictures on social media do not represent the product as it is in real life. The pillows are not as plump and full as in the picture. After 1-2 uses a separation gap in the pillow appeared and it flattened out significantly. After emailing customer service they send me a new pillow which maybe lasted a few extra nights more than the 1st one before it became really flat and loose again.
I think they must be stuffing extra bits for photos because these pillows are very loose, flattened and not supportive at all. The fluffly stuffing bundles up in clumps and gaps appear

17 January 2024
Unprompted review
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Reply from bellamoon.co

Thank you so much for taking the time to share your feedback, Gabriela. I’m really sorry to hear that your experience hasn’t matched what you expected — especially after giving the pillow more than one chance. That’s never the feeling we want for any of our customers.

Our product photos are taken using the very same pillows we sell, but they are photographed when brand new, before any use or natural settling. The pillow is designed to soften and adapt over time, but it should never flatten out within a few nights or develop gaps the way you’ve described. The clumping you mentioned also isn’t typical, so I completely understand your frustration.

I’m glad our team were able to send you a replacement quickly, but I’m disappointed to hear that the second pillow didn’t perform as it should either. That tells us something isn’t right, and we’d really like to look into this further to understand what happened.

If you’re open to it, please reach out to us directly with your order details. We’d love the opportunity to review this properly and find a solution for you. Your comfort matters to us, and your feedback is incredibly valuable in helping us improve.

Warm regards,
The BellaMoon Team

Rated 2 out of 5 stars

The pillow is not as shown in the…

The pillow is not as shown in the photos. Much thinner and smaller. The material doesn't cover the zips properly so it's uncomfortable to sleep on.
The quality of the finish is really poor. The seams got completely loose after 5 days of using the pillow.
It's pretty, but don't recommend it.

15 December 2024
Unprompted review
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Reply from bellamoon.co

Thank you for taking the time to share your feedback. I’m really sorry to hear that your BellaMoon hasn’t met your expectations — that’s never the experience we want for our customers.

The pillow should absolutely match the quality shown in our photos, so your comments about the filling, size, and finish are concerning and something we want to look into right away. The cover should sit smoothly over the zips, and seams coming loose after just a few days is not typical of our products. We completely understand how disappointing that must feel.

Although we can’t accept used pillows back for hygiene reasons, we always want to be fair and supportive — especially when something doesn’t seem right. If you’re open to it, please reach out to us directly with your order details and photos of the issues. We’d really appreciate the chance to review this properly and find a solution for you.

Your comfort and trust matter to us, and we’d like the opportunity to make this right.

Warm regards,
The BellaMoon Team

Rated 1 out of 5 stars

I really don't love my mine sadly

I really don't love my mine sadly. The fabric is pretty but it is so very uncomfortable. Once I had washed the covers and put It back together it was never quite the same and it's kind of lumpy and feels a bit like cheap firm stuffing inside. It hurts my ear and the zips are quite sore on my legs! This is my fourth pregnancy so I have used other pillows in the past that were a lot cheaper and much comfier. I feel a bit like I wasted my money which is a shame as they look so nice on their socials.

1 September 2024
Unprompted review
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Reply from bellamoon.co

Thank you so much for taking the time to share your feedback, and I’m really sorry to hear that your BellaMoon hasn’t been as comfortable as you hoped — especially during your fourth pregnancy, when you know exactly what you need from a pillow. We never want anyone to feel they’ve wasted their money, and I completely understand how disappointing that must feel.

Our covers are designed to be lightweight and breathable, but they should absolutely not become lumpy or uncomfortable after washing. The filling also shouldn’t feel overly firm or uneven, and the zips should sit smoothly so they don’t cause any discomfort. What you’ve described isn’t the experience we want for our customers, so we’d really like to look into this for you.

Although we can’t accept used pillows back for hygiene reasons, we always want to be fair — especially when something doesn’t seem right. If you’re open to it, please reach out to us directly with your order details and we’ll happily review this and see what we can do to help.

Your comfort matters to us, and we’d really appreciate the chance to make this right.

Warm regards,
The BellaMoon Team

Rated 5 out of 5 stars

I am giving Bella Moon 5 stars for…

I am giving Bella Moon 5 stars for customer service. While the product I received was not to the standard I expected, Bella Moon recognised the fault and not only very quickly responded to me but also gave me a full refund. It can be quite hard to find this kind of customer service these days so I am very happy with this and grateful for them taking my complaint seriously. Thank you, Bella Moon!

28 August 2024
Unprompted review
Rated 5 out of 5 stars

INCREDIBLE Bella Moon

I cannot recommend BellaMoon Enough!!
when my son Woody lost his blanket on a walk (It may have been me who lost it!) i was so sad because the brand website and all other online retailers had sold out of that Blanket so so I was unable to replace it. It was a 2.5hr hilly walk over gravel and we retraced our steps - it was nowhere to be found; I can only assume someone found it and saw what a gorgeous perfect blanket it is! (No it wasn’t in any local businesses either)
I had bought it for our first family holiday so we had both grown very attached to it and just seeing it made me smile at the memories. I emailed into customer services to see if they had another of that blanket hiding in a cupboard somewhere and told them what had happened.
Irene responded really quickly and said it had sold out absolutely everywhere, but that she had one at home that was no longer being used by her daughter and she was going to send it out to me and Woody Knowing how attached our children and we get to certain items. I can’t tell you how pleased this made me and I know it sounds silly but I actually Shed a happy tear! This to me is going above and beyond any customer service I have ever received in my entire life. Just knowing that somebody understood how I felt and would literally give me their own blanket to make me feel better!
This Is the personal Touch that most businesses lack nowadays. I recommended Bella Moon before, but now I will shout about how fantastic they are from the rooftops.
THANK YOU so much!!

5 July 2024
Unprompted review
Rated 5 out of 5 stars

Fantastic service and product

Fantastic service and product

I first bought the 3 in 1 dotted pillow in 2022 for my first pregnancy. Not only I, but my partner also loved it.
It was great during the pregnancy for comfort and for tummy time for the baby once born. I really liked the versatility of what this pillow could do, offering great value for money.
It washes really well and is easy to put on and off the insert.
I am currently pregnant and my partner (even more than I) was excited to get the pregnancy pillow from storage to reintroduce it back into our lives. Unfortunately, I cannot find he middle section of the pillow- although I have put together the end sections and it is functional, I know as I get bigger, I will need the full pillow as I am already uncomfortable now. I emailed BellaMoon and sent them a message on instagram and they got back to me in less than 24 hours providing a solution. I couldn't ask for any more. Thank you for your help.
Genuinely, their warmth and kindness, speed of service and products make them fantastic and I would definitely recommend!

17 June 2024
Unprompted review
Rated 5 out of 5 stars

I absolutely love the pregnancy pillow…

I absolutely love the pregnancy pillow we bought for my daughter. She is breast fed so still using the nursing part of the pillow now. It's her comfort place, she contact naps after feeding on it all day. We have to take it everywhere with us as without it she cries. It's been such a saviour and made breastfeeding so much easier and comfier. We bought her the toy bag to match but unfortunately we're too slow to buy the matching mat too :( it's such good quality and the company has fantastic customer service. We highly recommend for all parents/new parents

2 May 2024
Unprompted review
Rated 3 out of 5 stars

Pros:

Pros:
Stylish patterns: The patterns on the pillow are just lovely, adding a nice touch to my bedroom decor.
Three separate parts: The fact that it comes in three separate parts is a game-changer. I can adjust it to fit my sleeping preferences perfectly.
Cons:
Too firm for my liking: I have to admit, the pillow is a bit firmer than I expected. I wish it had a softer feel to it.
Ear discomfort: After using it for a while, I noticed that my ears started to hurt from the firmness. It would be great if there was a softer pillow insert available.

3 April 2024
Unprompted review
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Reply from bellamoon.co

Thank you so much for sharing such a thoughtful and balanced review. We’re really glad to hear that you’re enjoying the beautiful patterns and finding the three-part design helpful — the flexibility is something many parents-to-be love, so it’s great to know it’s working well for you too.

I’m also really sorry to hear that the firmness hasn’t been as comfortable as you hoped. Comfort is incredibly personal, especially during pregnancy, and your feedback about ear pressure and the feel of the filling is genuinely valuable. The pillow is designed to soften with use, but it should still feel supportive rather than uncomfortable, so we’d love to look into this further for you.

Your suggestion about a softer insert is a great one — feedback like this helps us continue improving our products.

If you’d like, please reach out to us directly with your order details. We’d be more than happy to review this and see how we can help make things more comfortable for you.

Warmest wishes,
The BellaMoon Team

Rated 5 out of 5 stars

Good preggo pillow

Update: So I had an issue with my first Bellamoon. But the team slresolved the issue and I've got a good one that's not faulty. Very happy with my bellamoon pillow.

14 March 2024
Unprompted review
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Reply from bellamoon.co

Hello Nishita

Thank you for reaching out, we are so sorry to hear you are disappointed in your BellaMoon pregnancy pillow.
Can you please contact our customer service team at hello@bellamoon.info and we will be happy to assist.
Without your order number we can not take your complaint any further.

The BellaMoon Team. x

Rated 2 out of 5 stars

Very firm, inflexible, too expensive for product received

I really wish I had done more research into this product before purchasing, that is my fault but being pregnant for first time it can be overwhelming and you look at a product and assume what you are seeing is what you get this sadly was in my opinion not the case.

While the idea of a 3:1 pillow seems a great idea the zips and poppers on the pillow render it very uncomfortable especially for us women who are shorter and whose knees naturally sit where the zip lies. I have to say I have been massively disappointed by the quality of the product the inner lining is very firm and seems cheap, the middle section is too high to support bump and if you could get your bump on it you risk being poked by the poppers.

Lying on it with my head my ears end up hurting after a period of time because of how firm it is, it is so uncomfortable and on the website it looks really flexible but there is no way I could get this pillow to bend into the folded way you see in pictures.

The worst thing is they refuse returns upon opening the product but yet we had no idea what the product is like unless it’s unpacked this I feel is very unfair, I feel I have now massively wasted my money for a product that on the website looks good and soft and flexible but in reality is extremely firm, inflexible and not at all soft or comfortable.
I am very surprised mums have created and okayed this. Given I’m about to have a baby money is alright tight and to have wasted so much on this is very upsetting.

Honestly don’t waste your money, the zips will hurt your baby as there is no cushioning over them, if you 5’4” or less your gonna end up woken by the zips rubbing your knees. Unless you love a firm pillow and don’t need your bump supported this is not a good pillow, save your money and go with any other pillow.

26/03/24- Update: since writing this review the company have offered to allow me to return the pillow for this reason I have given an extra star. I think with some improvements this could be a very good pillow but personally for me this is not a good option for reasons stated above

24 March 2024
Unprompted review
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Reply from bellamoon.co

Hi Ashling

As a valued customer we appreciate all feedback as it allows us to learn and grow. Our pillows are designed to be firm and plush, we are so sorry to see you are disappointed with your BellaMoon purchase.
I can see you reached out to us via email on Sunday, our office is closed on weekends but the team did get back to you on within 2 working days.
Thank you for returning your purchase to us, we await its arrival and our quality control team will check it for faults.
We hope you have a wonderful pregnancy.

The BellaMoon Team. x

Rated 5 out of 5 stars

Amazing Customer Service

Couldn't speak highly enough of the team. We had an issue with first order the delivery driver left it in a poor place causing it to be damaged. I replied and they had the issue resolved and I was sent a new package. Took a week between first order, problem and second order arriving. Top notch will be purchasing from these again.

1 March 2024
Unprompted review
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Reply from bellamoon.co

Hi Ryan

Thank you for the lovely review. From time to time we experience delivery issues, as a small business this is extremely frustrating for us. We endeavor to resolve issues as quickly as [possible.

The BellaMoon Team. x

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