Was so pleased to find a Mont Blanc Money Clip I liked which was sold out everywhere else. I got a better price than Mont Blanc had been selling it plus an extra 10% off as it was my first order. The... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Fantastic purchase form Beards from start to finish with great communication, personal emails from the Store Manager regarding bracelet sizing before dispatch making the watch personal to me before it... See more
Great and exceptional service. Couldn’t have done more. Constant contact and updates throughout the whole purchase experience. Many thanks to Nigel Newhook and all the staff.
I would like to extend my deepest thanks to both Vicky and Bethany for their warm welcome, help and advice in purchasing a new watch and lovely ring for my wife. Nothing was too much trouble and they... See more
Company details
Written by the company
Founded in 1804, Beards is one of the oldest family-run jewellers in Britain. With a cornerstone location on Cheltenham's Promenade, Beards have been experts in fine jewellery and luxury timepieces for over 200 years. Shop online now to explore our range of branded and in-house jewellery; and shop our watch brands– Omega, Breitling, Tag Heuer, Longines, Montblanc, Arnold & Son and Parmigiani Fleurier.
Contact info
70 The Promenade, GL50 1NA, Cheltenham, United Kingdom
- 01242 516238
- info@beards.co.uk
- beards.co.uk
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Will definitely shop here again
Really prompt delivery, immediate comms, very reasonable price, couldn't be happier!
5 star Company
Was so pleased to find a Mont Blanc Money Clip I liked which was sold out everywhere else. I got a better price than Mont Blanc had been selling it plus an extra 10% off as it was my first order. The online ordering process was seamless and the order was dispatched within an hour of being made. Communication was excellent by both email and WhatsApp. A truly 5 star service. Would 100% recommend.
Buy with confidence. Great price on my watch coupled with great customer service.
Fantastic purchase form Beards from start to finish with great communication, personal emails from the Store Manager regarding bracelet sizing before dispatch making the watch personal to me before it had even left the store. Great comms followed through transit to me. Unboxing was an event with beautiful bespoke Beards wrapping and personal note from Nigel who had emailed me before. Cannot fault this Jewellers in a single area. So pleased to have business I know I can buy from with complete and utter confidence. 6 stars.
Excellent jewellery and watches e…
Excellent jewellery and watches, exceptional service and communication
Really helpful staff and fantastic…
Really helpful staff and fantastic service throughout. Would definitely recommend
Great and exceptional service
Great and exceptional service. Couldn’t have done more. Constant contact and updates throughout the whole purchase experience. Many thanks to Nigel Newhook and all the staff.
Neil was excellent with the whole…
Neil was excellent with the whole process, quick and efficient. The watch was amazing. Thank you
Mixed feelings.
* Nobody would quote to service my Omega watch, except for Beards who sent it to Switzerland. Rather expensive but was prepared to pay the price as was a gift from wife.
* Recently purchased a Longines watch for wife. Non stock item secured as special order from manufacturer. Beards handled the experience well.
* Not so good with next attempt to buy another Longines watch for myself one week before Christmas. Again, non stock special order. Sales assistant wanted to check with supplier. Called to chase answer 2nd week January and again 3rd week of January. Both times assistant wouldn't take my call but promised to call back, which he never did. Felt this was unprofessional and didn't value my custom. Not to the standard expected from a high class jeweller so contacted a different jeweller who checked with supplier and replied within one hour. So I gave them the order and increased it with another for my wife. So Beards, unfortunately lost the sale of 2 watches in one transaction!
Ring resize
Came in for a simple ring resize but process was easy and transparent, nice staff
First class customer service
I would like to extend my deepest thanks to both Vicky and Bethany for their warm welcome, help and advice in purchasing a new watch and lovely ring for my wife. Nothing was too much trouble and they made the whole experience a joy both for myself and the family.
On the High street professionalism like theirs is what will bring back customers time and time again. I have already told them I will see them for my next watch
Professional
Professional, responsive and went the extra mile to make sure the gift arrived in time for a birthday .
Battery Replacement
Earlier this year I took my RADO watch into Beards for a battery replacement. I was told this would take 6 weeks. In fact it took nearly 4 months in the end. Beards failed to keep me inform as to what was going on, in fact I had to keep contacting them for updates. When I did speak to a member of staff, it usually took some time for them to come back to me with an update. When the watch was finally returned to me there was no apology just a standard receipt thanking me for my purchase of £0. Their customer service leaves much to be desired.

Reply from Beards
It took a while to find the right watch…Vicky made it easy
It took a while to find the right watch for my wife, including a few trips to London to explore the options. Today Vicky gave us all the time and advice we needed to make up our minds, and we left with the perfect choice, made even better by buying from a local independent dealer. Superb service – thank you

Reply from Beards
Thoroughly recommend Beards
Thoroughly recommend Beards, visited to buy my new born Grandson a classic watch for when he grows up. A remembrance present from Granddad. Was helped by Bethany, excellent service and guidance, knowledgeable. A beautiful Longines. Thank you.

Reply from Beards
Fantastic service from Beards
Fantastic service from Beards on reconditioning my Omega Seamaster watch. It looks amazing, the work was competitively priced and they kept me well informed throughout the process. Thank you

Reply from Beards
21st Birthday Present
We went to Beards for a watch for our son's 21st birthday.
It was another great experience (having been previously for our eldest son's 21st present)
Andy's knowledge and insight really helped with our decision making and the team at Beards are so helpful and can't do enough for you.

Reply from Beards
Excellent service
As ever, the Beards team were welcoming, helpful and knowledgeable. We had our son's signet ring enlarged and 2 of my wife's gold necklaces repaired; the work was done swiftly and professionally. Previously, Beards arranged repair of my father's vintage Longines watch and kept in touch throughout the process. It is always a pleasure to visit the shop.

Reply from Beards
Beards RIAT25 - excellent staff and products
I visited the Beards stand at RIAT25, knowing after my previous experiences in Cheltenham I would enjoy browsing the items here. I was instantly greeted by the team with big smiles, and checked in to see if there was anything they could help with. My Mother in Law sadly passed away from cancer earlier this year and I have been looking for something special that I can remember her by. As a woman who enjoyed her Breitlings, my eye caught one that I had not seen before - the ladies small light blue Navitimer with diamonds. I'm not sure what it was, but something about it called to me, despite having tried on tens of Breitlings before. I was able to easily talk to the staff and try the watch on, explaining what I was looking for, and seeing if there was a larger size. Breitling themselves did not offer this, and the team were knowledgeable with this fact. I was torn as to whether I should purchase it, so with a big smile from Hannah (I believe it was), I set off to have a think. It was only a couple of hours later that I returned back to the stand, and I am glad that I did. I was able to talk to the team further in depth as it was a bit quieter (excluding the air displays!), and purchased the watch. The team made the purchase smooth and seamless, even with the wait to change the size of the strap. They were all incredibly welcoming and I had a great laugh with them. I would like to thank the whole team who were at RIAT25 on the Sunday for their time and patience, making me feel relaxed and welcome to the stand. After purchasing my engagement ring, our wedding rings and my first Breitling, I couldn't have thought that the Beards team could get better, but they certainly proved me wrong in the best way possible. Thank you ever so much

Reply from Beards
Excellent customer service and very…
Excellent customer service and very knowledgeable staff.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







