Amazingly helpful and friendly service. We were really keen on a Cosatto Wow 3. We wanted to see it in person but so few places stock that brand, Babylicious I think is the only stockist on the Wir... See more
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If you’re expecting a little un, this is the one stop shop for you, from our first visit we knew we could trust Ian to deliver. From the get go we were shown everything you could ever imagine a... See more
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Brilliant service all round! Ian was great from the get go, very knowledgeable and helped us get the right carseat for our needs and budget. Updated us as soon as the carseat was available for collec... See more
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If this is a legitimate business then they need to make immediate changes to their business practices. Ordered a Cybex Base T in April. In stock shown on website (and still is shown as in stock right... See more
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Written by the company
Our Story The arrival of a baby is a very special time. And naturally, you want only the best for your little one. But searching for the right products can be overwhelming. There’s so much choice, countless product reviews and endless blogs to wade through, and often conflicting advice. How do you find the safest and highest quality products? Ones that will also suit your individual needs and lifestyle? Babylicious is happy to help. Expert Advice and Guidance Babylicious is on a mission to put the enjoyment back into your nursery shopping experience. We take the stress out of your product search, leaving you free to focus on the exciting times ahead. We offer a personalised customer experience. We listen carefully to your story and suggest the perfect products for you and yours. And with over 30 years’ experience, we have a wealth of product knowledge to offer. Our expert advice and guidance give you the peace of mind that you have made the right choices. A Fabulous and Unique Range As a small independent business, we have the freedom to carefully select our range. We seek out the best for you, visiting local and international trade fairs for fabulous finds. Our range features prams, strollers, car seats, nursery furniture and more, hand-picked from a select number of trusted brands. We also offer products you won’t find in department and chain stores. We have everything you need - from the essentials to little luxuries and perfect gifts. From our Family to Yours We have served generations of families since our store was established in 1988 - some are now second or third generation Babylicious customers. We truly value their custom and recommendations. Babylicious itself is a family business. Our story began when husband and wife, Joan and Anthony opened the original store in Moreton on the Wirral. As the business grew, we moved to larger premises in Hoylake. Sadly, Anthony passed away in November 2012. This was a time of reflection for our family; a time to look back on our many years in business. Our passion for Babylicious and its customers kept us going. A new chapter began when Joan and Anthony’s children, Ian and Sharon, took the helm. Joan, now semi-retired, still spends lots of time at the store. She loves welcoming our customers, having a chat and passing on her invaluable words of wisdom. The Latest and Best Products Keeping up to date with exciting new product developments and current safety standards is vital to the service we offer. Ian is always ahead of the trends. He has a unique eye for new and innovative products and a flair for spotting eye-catching designs (you could say, the boy knows how to shop!). His product knowledge is well-respected in the nursery industry. Ian is the only independent retailer to sit on the Baby Products Association (BPA) committee and helps to judge the BPA’s Concept & Innovation Awards. He is also a member of the judging panel for the prestigious Baby and Nursery Trade Awards (BANTA), where he helps to select the cream of the crop of the year’s products. So, if you’re looking for a fabulous product range, expert knowledge and the care and attention you deserve at this amazing time in your life, please call us or visit our store. We look forward to welcoming you to the Babylicious family! Ian and the Babylicious team x
Contact info
90A Market Street, CH47 3BD, WIRRAL, United Kingdom
- +441516332717
- enquiries@babylicious.org
- babylicious.org
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Excellent Service
I ordered a Tutti Bambini cot which I knew from enquiries was going to be tricky to get hold of. Babylicious were extremely easy people to deal with, the website is excellent and the payment went through smoothly and I got confirmation of my payment. The cot has arrived today in only 6 weeks when I was expecting it to take 12 weeks. I highly recommend this seller for their excellent service.

Reply from Babylicious
Fantastic experience from start to finish
Fantastic experience from start to finish. My order was taken and payment was easy. I received tracking straight away. My items were well packaged and received in tip top condition. Really friendly guy who made the transaction a pleasure. Would buy from again. Thanks again.

Reply from Babylicious
Very disappointed
I purchased a Kidsmill high chair from Babylicious last year, before my daughter was born in September.
When my baby was almost 6 months old we removed the new born seat brackets from the high chair base and made it into the proper sitting up high chair with the tray. The first few times we tried to use it I could hardly get my baby in or out of the seat. The gap between the back of the seat and the tray/front bracket was very small and the gap and angle between the front bracket and the seat was also tight. I contacted Babylicious who told me that it was the same style as other well known chairs such as the Stokke Tripp Trapp and therefore I should either lower the seat or I must have built it incorrectly.
I triple checked I had followed the build instruction correctly and as there is very little that is actually left for interpretation, I can’t see that I could have gone wrong. I lowered the seat as suggested and while this made it slightly easier to get my baby in and out, it is still a struggle and it still scrapes the tops of her legs every time we get her out. What’s more, it now means the tray is almost around her neck as the seat is so low - this cannot be right.
I contacted Babylicious again to say that this product is not fit for purpose and shared videos clearly showing the issues and asked for some help to rectify it or for a refund. They told me that as no one else has ever complained about the high chair and because we managed to use the new born section for 6 months and there doesn’t seem to be a mechanical fault then they won’t do anything and won’t refund me. But there is clearly a design fault.
The chair is meant to be designed for use from new born until the child is 99kg and it should be fit for purpose for the duration. It’s not acceptable to tell me that as I was able to successfully use it for the first 6 months with the newborn attachment and may again be able to use it once my daughter is old enough to use it without the tray that this is satisfactory. What about the intervening years? These years are the most important for high chair usage, as you need your child to be in a high chair with a tray to eat from??
The whole system needs to work for it to be fit for purpose and worth the money I spent on it. What do I do until my daughter is old enough to use the chair without a tray? If only part of your new car worked, wouldn’t you expect to be refunded so you could buy one that did work!? You wouldn’t expect to be told that because it worked for the first 6 months and might magically work again in a couple of years time that you have to just keep it? What do you drive in the mean time???
I spent the best part of £400 on this high chair and newborn rocker and I am stunned at Babylicious’s lack of concern or action. I wanted to share my story so that others do not make the same mistake of buying from this retailer who don’t uphold consumer rights.

Reply from Babylicious
We are beyond happy with our Dubatti…
We are beyond happy with our Dubatti Stroller and in love with the quality, color and material used. This stroller is simple to use and operate on a daily basis. Joan did an Excellent Job with guiding us through the whole order process by getting the stroller to the United States. We were even shocked that the stroller arrived sooner than the expected date. I highly recommend Dubatti Stroller from Babylicious.org
Thank You Joan and your team!

Reply from Babylicious
Love this store
After contacting multiple stores I came across babylicious and thankfully they were the only store that would ship what I needed too the US I spoke with Ian through Facebook he made it super easy with instant replies making sure I was getting exactly what I was looking for payment was simple then was updated with tracking info as it made it’s way too me if I ever need anything again I will be ordering from babylicious again I had a five star experience

Reply from Babylicious
Cannot recommend Babylicious highly …
Cannot recommend Babylicious highly enough! I ordered my stunning Dubatti One pram from them earlier in the year and have picked it up today. From start to finish, the process has been hassle free, smooth and made so enjoyable thanks to Ian and Joan! They couldn't do enough for me and their personal approach in looking after me has been outstanding! Thank you so much x

Reply from Babylicious
Couldn't thank Ian and his mum enough …
Couldn't thank Ian and his mum enough for all the help and friendly service!!! I can't wait for my daughter to arrive to push my gorgeous egg pram around. 100000% recommended babylicious!!!

Reply from Babylicious
A++++ customer service
A++++ customer service! Ordered my stroller to be shipped to USA and received my beautiful stroller. Thank you for the great communication and quick responses to my emails even with the different time zones. I would order from this company again and would recommend them to everyone!!! Thank you so much!!

Reply from Babylicious
Great shop, lovely people fab service
Really helpful friendly staff, Ian been amazing got my daughters dolls pram all set up which was excellent also helped me pick our new baby's pram all set up to service been amazing there can't thank of how much stress an worry he took off my shoulders 😃 thanks again Ian an staff u amazing ❤️💐

Reply from Babylicious
Excellent service and product knowledge
Ian was great helping me to choose a new car seat to meet our needs. He has excellent product knowledge and the service we received was brilliant. There was a delay with the delivery but Ian kept me informed and let me know as soon as it arrived. Wouldn't hesitate to recommend.

Reply from Babylicious
Mima Xari Pram
Excellent customer service. Came from Liverpool to Wirral for my pram. All questions asked before purchase was correct. Pram came quick, all items were correct. Would defiantly recommend 👌🏻 thanks again

Reply from Babylicious
Excellent Customer Service
Went above and beyond to help me make my purchase when I was having issues with my bank making the payment, delivery was also good. Everything came through when expected.
Wouldn't hesitate to use Babylicious again.

Reply from Babylicious
Excellent Service & Product
Had the most wonderful experience with this company. So helpful with my request for the limited edition egg pram. Delivery was prompt and in excellent condition on arrival and the communication between order to delivery was also excellent! lovely to know there's a caring company who provide excellent service, will definitely be doing business again in the future x

Reply from Babylicious
Took my money (over £1k) 3 weeks ago, no products received yet
I ordered a car seat from babylicious (amongst £1100 worth of other stuff too that is thankfully dispatched by an outside brand) on 25th October, and when the car seat didn't arrive within a week i contacted them by email, no answer from phones, they told me the warehouse team had let me down by not telling me you were out of stock. I understood that and accepted the order would be sent out the following week. By Friday i still hadn't received it so chased again and was advised it was being sent out on that friday and would be with me within 2 working days, yesterday was 3 working days, no car seat. I emailed yesterday advising that we are due to move imminently and my due date is any day now, (how am i supposed to get a newborn home from hospital without this car seat) and no response, and have chased again today with no luck. Will NEVER order with these guys again, shocking. Plus they always call me Amy instead of Abby!!!

Reply from Babylicious
I would highly recommend babylicious.
I ordered the navy blue egg pram! Ian was so helpful and was very easy to talk to.
I would highly recommend babylicious to anyone who is looking for baby furniture/prams, the shop is full of beautiful items and theirs loads to chose from!
Ian was very helpful when it came down to paying for my pram and let me do it how ever I felt comfortable with, which was monthly! He's such a lovely person and I would go in the shop and walk out like an hour later because he's such a nice person to get along with and easy to talk with a great sense of humor!
My order came on time, I had no trouble with what so ever, an I thank all the team at babylicious for all your support! I love my pram!❤️❤️

Reply from Babylicious
Highly Recommended for your Baby shopping
This is by far the best baby shop I have visited in the north west region .Its a family run business with a vast range of good quality products in their showroom . They have an extensive range of knowledge and experience which is great when you're new parents. They are so friendly and down to earth and reasonably priced .The customer service is excellent and I am so happy I made my purchases here . My beautiful baby furniture has arrived and I'm delighted with it so simple and straightforward and stress free .thanks to Babylicuous .Dr G

Reply from Babylicious
Very helpful,lovely products and brilliant store.
I found my pram on Babylicious Facebook page and it stood out because it was unusual and not everyone had them.I contacted the store via messanger and found they where very helpful and answered all my questions. The store was brilliant to look round with great products and ordering was easy and stress free. I would recommend Babylicious to anyone and would definitely use again. Thank you

Reply from Babylicious
Excellent
I drove from Manchester to this shop highly recommended warm friendly staff felt really welcome and wasn't rushed .. gorgeous shop and they really went out of their way to get me what I wanted

Reply from Babylicious
Fantastic service
I bought a mima xari pushchair for my daughter when she was expecting her first child, I struggled to find any stock anywhere online but eventually managed to get one all thanks the service of these guys. They went out of their way and couldn't of been more helpful, I was so impressed with the service I received and the pushchair is absolutely beautiful, my daughter is over the moon with it so thank you guys for your fantastic service, I would definitely highly recommend you and certainly be shopping with you again. :)

Reply from Babylicious
Thankyou for good service & being helpful
I'm writing this because just want to thank them , I bought my pram last year and very pleased with it also when I've needed anything eg parasol , bag to go with the pram they have been very helpful in getting me the products that I've asked for also I've recently had a problem with raincovers and they have sorted everything out for me and got me new ones which saves me a lot of messing which I will collect this week , Thanx again guys 😀

Reply from Babylicious
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