I recently repurchased the Ayu Instant Under Eye Concealer after originally picking it up at their Kildare Village outlet. I had been using shade No. 3, and decided to try the newer shade 2.5 as wel... See more
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Review summary
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I was impressed with the speed on receiving my order.... To Australia. I was very happy with my colour selection of the Fresh skin foundation. It went on beautifully and lasted all day. The cream b... See more
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I absolutely love your products & how easy it was to order online. How quickly they arrive after being ordered and how well packaged they are with the lovely quote. The products do exactly as th... See more
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I ordered the mini day and night cream for my travel bag , perfect size 🤩 I have been using both of these creams for 3 weeks and they are divine, very subtle fragrance which I love. My skin is super... See more
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Company details
Written by the company
Ayu is an Irish based and Irish owned cosmetics company set up by renowned makeup artist Suzie O’Neill. Ayu is dedicated to empowering women with the tools and knowledge to bring out their best selves. at Ayu we want to show women how to enhance their natural beauty rather than mask it.
Contact info
United Kingdom
- ayucosmetics.com
4.9
Excellent
11K reviews
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My third purchase of the bronzer and…
My third purchase of the bronzer and blusher. They give such a natural look.
Delivered quickly and packaged well.
13 April 2026
Reply from Ayu Cosmetics
Diane,
We're happy to hear that you find our bronzer and blusher create a natural look! We appreciate your continued support and are glad the delivery was quick and well-packaged.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Hi there
Hi there, i am very happy with the produits that I have received in the first instance but my second order put in just a few hours after the first instance but, has still not arrived.
1 April 2026
Reply from Ayu Cosmetics
McLean A.,
We appreciate your feedback and are happy you liked your first order. We are sorry your second order has not arrived yet and will look into its status.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Groundbreaking skincare
Love the new Ayu skin range. The difference it has made to my skin ❤️
13 April 2026
Reply from Ayu Cosmetics
Gillian ,
We appreciate your positive feedback on our new skin range! We're so glad to hear about the difference it has made to your skin.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Great experience every time.
I’ve had consistently great experiences with AYU Cosmetics, they truly never disappoint. Every transaction is smooth, quick, and genuinely pleasant.
I usually shop when they have promotional discounts, and even during those busy periods, their customer service never drops in quality. It remains reliable, responsive, and held to a very high standard, which is something you don’t see often.
It’s rare to find a company that delivers both great value and consistently excellent service. If more companies operated like AYU Cosmetics, there would be far fewer complaints out there.
6 January 2026
Reply from Ayu Cosmetics
ViZet,
We're happy to hear that you consistently have great experiences with us! It's wonderful to know that our smooth transactions and customer service meet your expectations, even during promotional periods. We appreciate your kind words.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Reply from Ayu Cosmetics
Clodagh,
We're so happy to hear that you love the cleanser and that it's worth the money for you! Thanks for your positive feedback.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Top level experience
The delivery was on time, the products are fantastic, and I’ve changed my make-up routine by following the short, crystal-clear tutorials. Thanks to the friendly, professional and kind advice I received, I’m now using the right colours. You feel looked after from the very start of the experience right through to the last drop of the make-up or cream you use. Thank you so much. P.S. I’ll be sure to spread the word about you in Italy.
8 April 2026
Reply from Ayu Cosmetics
Claudia,
We're glad you enjoyed your experience and found our tutorials helpful in refining your makeup routine. We appreciate your kind words about our team's advice. Thank you for sharing your intention to recommend us in Italy!
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Delivery service always so fast and…
Delivery service always so fast and efficient and the products never disappoint.
31 March 2026
Reply from Ayu Cosmetics
Caroline ,
We appreciate your positive feedback! We're so glad our delivery service is fast and efficient, and that you're consistently happy with our products.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Reply from Ayu Cosmetics
Mary ,
We're happy to hear that you find our gel eye pencil to be a fantastic product and the best you have ever used. Thank you for the positive feedback!
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Great & easy online ordering
Great & easy online ordering, fast delivery & wonderful products.
30 March 2026
Reply from Ayu Cosmetics
Pauline,
We appreciate your positive feedback regarding our easy online ordering, fast delivery and wonderful products! We're so glad you're happy with our service.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Tried a sample foundation
Tried a sample foundation, really good coverage & looks well all day. Will go ahead & purchase!
10 April 2026
Reply from Ayu Cosmetics
Lucille,
We're so happy to hear that you enjoyed the sample foundation. It's great to know it provided good coverage and lasted all day. Thank you for your feedback!
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Prompt delivery without any issues
24 March 2026
Reply from Ayu Cosmetics
Norah,
We appreciate your positive feedback regarding our prompt delivery service. We're so glad everything went smoothly with your order.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Love the products and tutorials.
Love the products and tutorials.
Fast shipping and great communication.
Love supporting an Irish business that also offers real loyalty rewards
10 April 2026
Reply from Ayu Cosmetics
Catherine,
We're happy you love our products and tutorials! It's great to hear you received fast shipping and experienced great communication. We appreciate you supporting our Irish business and valuing our loyalty rewards.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
AyuGlo Gift Set
I ordered the AyuGlo Gift Set. The Self Tanning Mousse is super hydrating, vegan and cruelty-free It really is so natural looking and, as promised does not leave streaks after developing. The tanning mitt makes it super easy to apply and the Prep and Prolong Body Lotion has helped to maintain my tan and keep it moisturised.
Super, Super product 💚
9 April 2026
Reply from Ayu Cosmetics
Yvonne ,
We're happy to hear that you found the AyuGlo Gift Set so effective. It's great to know that the self-tanning mousse is hydrating and provides a natural, streak-free tan, and that the mitt and lotion are helpful. Thank you for your positive feedback!
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Excellent produts
Fast delivery, reasonable prices and excellent products. A happy repeat customer.
7 April 2026
Reply from Ayu Cosmetics
Helena ,
We appreciate your positive feedback regarding our fast delivery, reasonable prices, and excellent products! We're so happy you're a repeat customer.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Reply from Ayu Cosmetics
Josephine,
We're so happy you're happy with the service you received and quality of your order.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Eye Concealer product.
Hi.
I mistakenly ordered the wrong eye concealer recently.
I emailed the company, and within an hour had a reply back , and the correct concealer was immediately dispatched and I received it within days ..
Lovely products, and great customer service.
8 April 2026
Reply from Ayu Cosmetics
Maureen,
We're happy to hear that our team promptly resolved the mix-up with your concealer order! We appreciate your kind words about our products and customer service. Thank you for your positive feedback.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Thank you so much for personally…
Thank you so much for personally helping me with my order. I was unable to ship to the US and with your help, we made it happen!
9 April 2026
Reply from Ayu Cosmetics
Heidi ,
We're happy to hear that we could assist you with your order and resolve the shipping issue to the US. Thank you for your positive feedback; we appreciate it!
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
I saw product on fb and ordered the…
I saw product on fb and ordered the signature eyeshadow that day. It arrived two days later and unfortunately it arrived damaged. However a replacement arrived soon after. Their product is gorgeous and very easy to apply and it lasts all day. Their customer service is exceptional. I am looking forward to purchasing more items from Ayu! 🤍
9 April 2026
Reply from Ayu Cosmetics
Sinead ,
We're so happy to hear that you love the eyeshadow and that it's easy to apply! We appreciate your kind words about our customer service and are so glad we could resolve the issue quickly. Thank you for your positive feedback and we look forward to your future purchases!
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Helpful customer service
I had trouble placing my order through your website, but a customer service rep helped me and set up my order for me to complete.
8 April 2026
Reply from Ayu Cosmetics
Christine ,
We appreciate you sharing your experience. We're glad a customer service representative was able to assist you with your order when you had website difficulties. Thank you for your feedback.
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
Great range of products
Great range of products
Love to see an Irish company with lovely skin products
9 April 2026
Reply from Ayu Cosmetics
Anne,
We're happy to hear that you appreciate our wide range of products and our dedication to being an Irish company with lovely skin products. Thank you for your positive feedback!
If you have any further queries please reach out to us on hello@ayu.ie where we are always available to help.
Love,
The Ayu Team 🤍
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