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Auto100 Reviews 

1,781
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.6

All reviews

(1,781)

236 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My experience was impressive

My experience was impressive, I was welcomed by Terry who explained the process step by step and his customer service was excellent .The car showing was detailed and all my questions were answered. The dealership itself had a high level of professionalism about it which inspired confidence. Well done Auto 100!

5 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review David, we really appreciate your feedback and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Great experience!

When looking to buy a car I contacted Auto100 to arrange a viewing and test drive of a beautiful F-type Jaguar convertible. I dealt with James and Lewis who were both professional and courteous during communications by email, over the phone and in person. While I ultimately decided not to go ahead with the purchase I would recommend this family run company to anyone wishing to buy a sports/luxury car as they have a great selection of fantastic vehicles.

5 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, James & Lewis are flattered by your comments. Its great to hear that we have been able to help even when the purchase didnt eventually go ahead.

Rated 5 out of 5 stars

Buying my car from Auto100

Buying my car from Auto100 was completely stress free. The whole experience was easy and not complicated from start to finish. Terry and James both went above and beyond to make the process the easiest I have ever experienced when buying a car.

22 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Paul, we really appreciate your feedback and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Top man Terry

Great handover. Terry is a top bloke.

29 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thanks for the smashing review.

Rated 5 out of 5 stars

Porsche 718

I’d been looking for a manual Cayman 718 for a bit of fun for some time. Nothing too fancy but right colour, right spec, right price. Four weeks ago I saw the ideal match on Auto100. I called Chris who ran through the spec, secured it with a small deposit and arranged to view the following week. Once at the centre I was left in the capable hands of Dan and 90minutes later was driving my own Cayman which looked even more stunning than described. I didn’t know buying a car was so easy and 3 weeks in am having a lot of fun - thanks guys
Ian M

8 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, its great to hear you found your dream 718. We're pleased the car was everything you wanted it too be. Enjoy!

Rated 5 out of 5 stars

Just bought a brilliant BMW 440i in a…

Just bought a brilliant BMW 440i in a beautiful green from auto 100.

Them team Glynn, Ryan and Terry Smith were really patient helpful and very friendly.

On collection the car was immaculate Terry was really helpful explaining everything taking his time with no pressure at any stage.

Really recommend auto 100
Excellent company

30 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Peter, we really appreciate your feedback and we hope you enjoy your great new BMW.

Rated 5 out of 5 stars

Simon and Dan were fantastic to deal…

Simon and Dan were fantastic to deal with at Auto100, Simon kept me up to date with the progress of the preparation of the g80 M3 I purchased, answered all my questions and more, Dan helped complete the deal on the premises and helped with paperwork and taxing the vehicle in a rapid time to get me back on the road for my 5hr return journey, fantastic premises and couldn't do enough for me, excellent service and very impressive premises!

29 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the smashing review Grant. We really hope you enjoy your beautiful new M3.

Rated 5 out of 5 stars

Sold my X5 to Auto100 via Motorway

Sold my X5 to Auto100 via Motorway. I was sceptical of the process, and everyone seemed to warn me about the fact that the sale price would be lower than the auction price - not the case. Auto100's representative arrived and inspected the vehicle, agreed it was in the same condition as listed in the Motorway auction, and paid in full - no issues! The price paid by Auto100 was far higher than my part exchange price, so all in all, a great experience and fair deal for both sides.

19 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Stephen. We really appreciate you taking the time to post the review as most dont unless there is a problem. At Auto100 we look for the best cars available, and when they are as beautiful as yours was there is no need to discuss price as we will happily pay industry leading amounts to buy them.

Rated 5 out of 5 stars

Looked after exceptionally well by Ryan…

Looked after exceptionally well by Ryan through the initial sales process and a super smooth handover with Ben & Ryan when collecting my dream car which was presented beautifully!
Highly recommended.

23 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Mark, its great to hear you enjoyed the purchase. Were pleased you found your dream car.

Rated 5 out of 5 stars

Big ryan sorted me out a m4

Dealt with a very charming sales assistant by the name of ryan burke made the whole process easy and comfortable while also giving great communication over the days of waiting to pick up the car and dan was also very helpful over the handover section ,polite and helpful would recommend auto 100 to other buyers in the market .

27 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. Ryan is flattered by your comments and were pleased he was able to help. Thanks again.

Rated 5 out of 5 stars

The best experience of buying a car I’ve ever had!

Enquired about a stunning Aston Martin DB11 they had for sale. Chris was very straightforward and easy going and didn’t pressure me at all during the buying process. On top of that, the hospitality was top notch and they have an incredible showroom full of equally incredible cars. Lewis also did a superb job in ensuring I was happy and comfortable with the vehicle to ensure a smooth handover. A very exciting and special experience as it’s my first ever Aston Martin and I owe it all to Auto 100! Thank you Chris and Lewis for making my dream come true!

19 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Hassan, we really appreciate your feedback. Its great to hear you enjoyed the experience and we hope you enjoy your beautiful DB11.

Rated 5 out of 5 stars

Dan and James made the whole experience…

Dan and James made the whole experience so easy and carefree and were friendly throughout the whole experience. Thank you so much for all your help.

19 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Vaughan we really appreciate the feedback. Enjoy your beautiful new car.

Rated 5 out of 5 stars

Dream car - excellent service

I recently bought my dream car from Auto100. The team of James and Terry realized how big a deal it was for me and did everything they could to make the day really special for me. Their passion and professionalism was evident and the whole process was smooth from initial contact to handover. Thanks guys - I'll never forget that day!

8 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great reviews Scott, we really appreciate your feedback and look forward to welcoming you again in the future.

Rated 1 out of 5 stars

Purchased a C63 S AMG from this company…

Purchased a C63 S AMG from this company the selling us the vehicle was not an issue however customer service after has been non existent unfortunately initially we had problems with our Vehicle that were obviously there at time of purchase so I contacted Christopher several times through emails and phone calls no emails were returned and I had the phone put down on my face when trying to talk to Christopher we are now trying to claim money back that we had to spend on the vehicle within the first couple of weeks of owning it. Now the warranty are trying to fight this battle for us. We are yet to receive any payment back from auto 100. Avoid at all costs as these guys want to sell you the vehicle and have no interest in following up on any issues. Following on from your reply Thank you for your response, however I feel it is important to clarify a number of points from my side.
We have video evidence, taken by myself stood next to the vehicle whilst my husband was inside the vehicle on the day we attended to sign the agreement and collect the vehicle, clearly showing there was already an issue with the convertible roof not operating correctly before any paperwork was signed.

After driving the car away, it was only on the second use of the vehicle that we began experiencing further issues, We immediately had the vehicle inspected and were advised that replacement parts were required, along with a new battery. We have also incurred the cost for 2 diagnostics on the vehicle before any work could be carried out that was also the case for the roof issue.

We contacted Auto100 regarding these issues and were instructed to go to Halfords, have the battery replaced, and send the invoice directly to Auto100 for reimbursement. This was done weeks ago and despite several follow-up emails asking why the refund had not been processed, those emails were ignored. We were then informed to go through the warranty for the other issues including the roof and to claim back the diagnostic costs from them and have had very little reimbursed back to us to date. The warranty do not cover the roof costs so we had no option but to the ask
The finance company to look into this situation. Finally
It is disappointing that after weeks without any meaningful response, the first phone call and email requesting to discuss the matter only arrived less than 24 hours after I posted an honest review of my experience.

At no point have we expected an eight-year-old vehicle to be “like new”. We simply expected the faults identified very shortly after purchase — including one clearly present before collection — to be handled professionally and in line with the assurances given to us.

22 January 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for taking the time to post your review. However, we feel it’s important to clarify the situation for anyone reading this.

The vehicle supplied was an eight-year-old C63 with full service history, prepared and inspected in line with our Auto100 Approved standards. It was not presenting with any faults at the point of sale.

Since the sale, we have been presented with a number of invoices relating to items intended to refresh the vehicle. When we have requested clarification or evidence to support the presence of a fault, this has not been provided. For clarity, there is a clear and important distinction between a mechanical defect and normal wear and tear, particularly on a performance vehicle of this age.

We are always happy to assist any valued Auto100 customer where a legitimate fault is identified. However, it is not reasonable to cover the cost of maintaining or improving an eight-year-old vehicle to a “like new” standard after purchase.

The vast majority of our customers understand the difference between ownership maintenance and genuine faults, and approach the purchase of older performance vehicles with realistic expectations. We remain committed to supporting those customers with transparency, fairness, and a consistent standard of service.

Should you wish to discuss the matter further please feel free to contact me directly on tom@auto100.co.uk or 07773808080.

Regards,
Tom at Auto100.

Rated 5 out of 5 stars

I picked up a stunning BMW M3 Touring

I picked up a stunning BMW M3 Touring. The car itself was amazing. I came from all the way from London, and the gentleman (Ryan Maloney), accommodated for me to do a handover of my part exchange and collect the vehicle on Sunday when the garage was closed.

I was most impressed by his level of service and his knowledge of the car I was buying. The site itself was also stunning.

Normally I am hesitant buying a car from other then the main manufacturer dealerships, but I was impressed by Auto100 and their staff. They seem to know their cars well.

I will definitely be looking out for their website and they will likely be my first option when looking to change/sell my car in the future.

It was a pleasure doing business with them.

10 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Asad. We are really pleased you are enjoying the M3, really are one of the best daily drivable cars on the market. Thank you again for your kind review and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Fantastic customer service received…

Fantastic customer service received from James. Very prompt responses to any questions and no quibbles at all when I had to pull out of a purchase for personal reasons. Would highly recommend.

9 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Chris, we really appreciate your feedback and we look forward to seeing you when the time is right for you.

Rated 1 out of 5 stars

Very poor customer service after…

Very poor customer service after selling me a car. Now forced to take legal action. A word of warning, avoid buying from them at all costs!

15 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your review, I appologise if you have not been satisfied with the experience of dealing with Auto100.

Unfortunately, I’m unable to comment on the specifics, as we cannot locate any record of a customer by the name “Omen” having purchased a vehicle from us. I have requested further details from Trustpilot to help clarify this.

In the meantime, please feel free to contact me directly at tom@auto100.co.uk so I can look into this personally and assist you further.

Kind regards,
Tom @ Auto100

Rated 5 out of 5 stars

Fantastic service from start to finish…

Fantastic service from start to finish with a quick turnaround from deposit to collection. Simon was great with the initial viewing and sale and Lewis was fantastic on collection day. A great company to deal with and I will definitely be back in the future.

30 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great day Ross, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

A great experience buying from auto…

A great experience buying from auto 100. I picked up my Stelvio QF on a very busy Saturday plus I missed my booking due to train delays up from London. But no matter, Terry spent the time to go through everything, so me round and explain all the controls. Will be telling others about the good experience. If they could do something about the road into the site, I’m sure all other buyers would equally appreciate it!!! Many thanks Terry.

11 April 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, we really appreciate your feedback and look forward to seeing you again in the future.

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