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Auto100 Reviews 

1,783
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 245 reviews, reviewers overwhelmingly had a great experience with this company. People constantly praise the knowledgeable and friendly team for making the entire vehicle purchasing process remarkably smooth, transparent, and completely stress-free from start to finish. Consumers are additionally very impressed by the exceptional vehicle quality, stunning showroom presentation, and the warm, welcoming atmosphere provided during handovers. Some reviewers were not happy with the post-sale customer service, mentioning that communication became difficult and reported problems were often left unresolved. A few people also felt quite frustrated when their direct follow-up inquiries and support emails were completely ignored by management after completing the transaction.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are helpful, professional, and... See more

Service

Customers had positive experiences with service, noting that staff members were professional, accommodating,... See more

Product

Consumers find product to be positive, highlighting a vast selection of luxury vehicles in immaculate... See more

User experience

Users describe positive interactions with user experience, highlighting smooth and professional purchasing... See more

Customer service

Reviewers highlight positive aspects of customer service, describing interactions as helpful, responsive, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From our first telephone with Ryan and then Dan showing us the car and the handover which included us having having 2 trade in cars with private plates everything was seamless. Have bought a lot a new... See more

Company replied

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

I’ve purchased four vehicles from this high-end dealer over the last few years. The purchasing experience is very slick (the part exchange and sale completion done in one visit), and the vehicle stock... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.6

All reviews

(1,783)

238 reviews in the last 12 months

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Rated 5 out of 5 stars

Recently bought a car from Auto 100…

Recently bought a car from Auto 100 with a part exchange, and I honestly couldn’t fault the whole experience.

Everything was quick, straightforward and completely hassle-free from start to finish. A special mention to Dan in the handover department, who was absolutely brilliant and made the whole process so easy.

Really happy with the service and would definitely recommend Auto 100 to anyone looking to buy a car. ⭐️⭐️⭐️⭐️⭐️

9 September 2026
Unprompted review
Rated 5 out of 5 stars

From our first telephone with Ryan and…

From our first telephone with Ryan and then Dan showing us the car and the handover which included us having having 2 trade in cars with private plates everything was seamless. Have bought a lot a new and used cars over the years and we have never experienced such excellent service. Thank you guys

4 September 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Julie. We really appreciate the feedback and your kind words. The guys are flattered and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

911 purchase.

Both Andy and Adam were very attentive and helpful and ensured the process of buying our 911 was an enjoyable experience.

27 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thanks for the great feedback Andrew, we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Great experience picking my new car up

Great experience picking my new car up. Everyone was so helpful at every stage. From Simon on the phone to Terry who did the handover.

13 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, Terry is flattered by your comments and is looking forward to seeing you again soon.

Rated 5 out of 5 stars

First Class

First Class
What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitation in recommending AUTO 100 to anyone considering purchasing a prestige car.

16 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Bentley Continental GT Speed

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me

Chris was recommended by a friend whonhas bought several cars from him, so that already gave me the confidence in the company.

Chris then made himself available to reassure me regarding my decision and answered questions that I had eliminating any doubts.

On the day of collection, Chris introduced me to the Handover Specialist - Lewis.

Lewis then carried on from where Chris left off.
Very professional and caring. Took the time to show me around the car and explain all the things/questions thrown at him

Finally we went to the office to complete the deal once all my concerns and doubts were eliminated

The hospitality was 2nd to none and the showroom blew me away.
Great setting & ambience

Absolutely amazing great showroom

I will definately be dealing with Auto100 again

22 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review & photos. Its great to hear you enjoyed the experience and we hope you continue to enjoy the BEAUTIFUL Bentley. Please make sure we are the first phone call when the time comes to sell her on.

Rated 1 out of 5 stars

Bait and switch offers on your car

Bewared when buying your car they use the old trick you need a new clutch when they don’t even drive the car or plug in the diagnostics. Mine was a 19% worn ie had 81% left and they wouldn’t know this but yet this is what they demanded to bring the bid on my car down. Read the forums modern day fraud!

18 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your review, Sully. We are, of course, disappointed that you feel this way and would respectfully disagree with some of the points raised.

As a business, we have built our reputation on sourcing and supplying high-quality vehicles, and we take considerable care when selecting the cars we purchase and offer for sale.

I cannot comment publicly on the specific details of your purchase, but I would be very happy to discuss the matter with you directly and look into any concerns you may have.

Please do not hesitate to contact me personally at tom@auto100.co.uk or on 07773 808080 should you wish to discuss this further.

Kind regards,

Tom

Rated 5 out of 5 stars

Professional

Professional, courteous and efficient

20 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Russell, we really appreciate the feedback.

Rated 1 out of 5 stars

I want people to be aware...

I want people to be aware.... This company is the worst company I have ever had the misfortune to deal with....DO NOT USE THEM... I put a deposit of £1000 down on a vehicle 10 days ago, after sleeping on it overnight I decided to cancel the order and request a refund. It's been 10 days and I'm still waiting for my refund. I have sent various emails and made various telephone calls to the sales team, the emails are NEVER answered, on the telephone I'm told every time that's it's gone through. Today 20 August 26 I called again, yet again I'm told the refund has been done by the sales person on a card machine, NO REFUND has been received. Let this be a warning to anybody that intends using this company, STAY AWAY, can you imagine the agro you will get if the vehicle you purchase is faulty, no chance whatsoever of getting any help.
All this company is is a car supermarket with absolutely diabolical service, YOU HAVE BEEN WARNED DO NOT USE THIS COMPANY.....

20 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your review. We can confirm that your £1,000 deposit has now been fully refunded.

That said, we are surprised that you have chosen to leave such a strongly worded review after changing your mind about the purchase and subsequently being offered and receiving a full refund. We appreciate that you were entitled to reconsider your purchase, and we honoured your request by arranging the full refund.

We are disappointed that, despite resolving the matter and returning your money in full, you have chosen to publicly describe the company and our service in such terms. We always aim to deal with customers fairly and professionally and will continue to do so.

Rated 2 out of 5 stars

A pretty poor experience

Sadly a pretty poor experience. For a company that says they pride themselves on the quality of the cars they provide, when I challenged this for a £70k car, my emails were entirely ignored, even when escalating to management. Check every part of the appearance of the car you accept, if something is missed, my experience says you’re one your own. I will not be a returning customer.

8 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Good Afternoon Stuart,

Ryan has emailed you to discuss, we would really appreciate you getting back in touch as we are keen to resolve any issues for our clients.

If you would like to call please do not hesitate to call either Ryan or I on 01623 513643.

Kind Regards, Tom.

Rated 5 out of 5 stars

First class service

On arrival at Auto 100’s facility we were made to feel very welcome. After a short time we were taken up to see the car we were buying. The way this was done made the experience very special!

Overall there was clear and unambiguous communication by Simon (sales) and Dan (handover) and a smooth process of agreeing the part exchange and then completing purchase and handover.

Everything was simplified with very little paperwork. We were in and out within an hour and a half.

We had one hiccough, as Simon was unaware that the car I was originally interested had already been reserved,and was really apologetic. Fortunately another one I liked was available shortly after.

The quality of the cars Auto 100 stock is superb and as a dealer they can be trusted completely. When a main dealer describes your 10 year old car from Auto 100 as “mint” you know you’ve got a good one!

My first car from them was a Jaguar XJ which has been superb, and which I’ve just traded in for a Range Rover.

12 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to hear you enjoyed both experiences with us. We hope you love the Range Rover as much as the Jaguar. We look forward to seeing you again in the future.

Rated 5 out of 5 stars

I would like to say a big thank you to… Auto 100

I would like to say a big thank you to Chris and Adam at Auto 100. I collected the 25 plate Cayenne yesterday and it was a really pleasurable experience. A good part exchange price was offered and no haggling took place. The new car was prepared immaculately. Adam was the perfect host. They have a vast selection of cars, great specifications and competitive prices. Based on how pleased I am with the purchase I would definitely buy from them again.

6 August 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review John, we really appreciate your feedback. Its great to hear the team looked after you and we look forward to welcoming you again in the future.

Rated 1 out of 5 stars

No independent inspection allowed

Called to view a £45k car and said I would be getting an independent inspection. They flatly refused to allow an expert inspection so I won’t do business with them.

31 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Good afternoon Mark,

Thank you for taking the time to leave a review. We are genuinely sorry to hear that you were not satisfied with your experience.

As part of our preparation process, every vehicle undergoes extremely thorough checks. In this case, the car received both an independent third-party MOT and an inspection by an independent Porsche specialist. We hope this reassures anyone reading your review that the vehicle had already been comprehensively inspected by two independent parties, and as such, we did not believe a third inspection was necessary.

We apologise if our decision caused any offence. We take great pride in the quality of our vehicle preparation and the extensive checks we carry out before any car is offered for sale.

Should you wish to discuss your concerns further, please do not hesitate to contact me directly at tom@auto100.co.uk or on 07773 808080.

Kind regards,

Tom

Rated 5 out of 5 stars

Great service

auto100 make the process of finding, viewing, driving and purchasing a car seamlessly efficient. I can't recommend them enough, their passion for cars, their knowledge and overall superb customer service.

24 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely feedback Teresa, we really appreciate your feedback.

Rated 5 out of 5 stars

We recently bought our Lotus Eletre S…

We recently bought our Lotus Eletre S from Auto100 and honestly couldn’t be happier with the whole experience.

We initially dealt with Simion, who was brilliant from the start, but when he went on holiday Dan took over and made the handover completely seamless. There was never any confusion or having to repeat ourselves, and Dan kept everything moving until we collected the car.

We were offered a great deal on the Lotus and a very fair price for our part exchange. To make things even more stressful, we actually managed to damage our part exchange truck on the morning we were due to hand it over! We were expecting the worst, but the team were incredibly fair and reasonable. They assessed it honestly and didn’t use it as an excuse to dramatically reduce the value, which we really appreciated.

From start to finish, everyone was friendly, professional and easy to deal with. The whole process was smooth, transparent and completely hassle-free. We genuinely felt looked after throughout.

We’d happily recommend Auto100 to anyone looking for a quality car and great customer service. Thanks again to Simion, Dan and the whole team we absolutely love our Lotus! ⭐⭐⭐⭐⭐

24 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, we really appreciate the feedback. Its great to hear you found the experience enjoyable. Thank you again.

Rated 5 out of 5 stars

Very easy process

Very easy process, good communications completed by a great handover by Terry whose knowledge of the car was second to none. Based on my experience I would highly recommend Auto 100.

22 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Nigel, we really appreciate you taking the time to write a review and hope you enjoy your new car.

Rated 5 out of 5 stars

Found my dream car on the website

Found my dream car on the website and contacted Auto100 directly to purchase. The speed at which they sorted all my requirements in a very professional manner was incredible. Phoned on a Saturday, collected the car on the following Tuesday. In this quick turnaround time, they managed to sort all the paperwork and prep the car, including ceramic coating the car to perfection. Meeting them on collection day was also a pleasure. Definitely purchase from them again. Can't recommend highly enough.

18 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Andrew, we really appreciate your feedback and hope you enjoy your beautiful new car.

Rated 5 out of 5 stars

Professional

Professional, professionals, professionally customer service focussed. Great experience with this company - highly recommend.

18 July 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, we really appreciate your feedback and look forward to seeing you again in the future.

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