My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more
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Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”
15 Newburgh Street, W1F 7RX, London, United Kingdom
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Replied to 60% of negative reviews
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Absolute disgrace. Item arrived all crumpled, stained, etc. For the price, this is a disgrace.

Reply from Aubin & Wills
AVOID SCAM COMPANY DID NOT REFUND IN FULL AN ORDER!!!! £119 TROUSERS REFUNDED £101.15 DESPITE SAYING THE FIRST ORDER HAD FREE DELIVERY & RETURNS!!!! AVOID SCAM COMPANY!!!!!

Reply from Aubin & Wills
Bought the 3/4 zip sweatshirt which I was initially really happy with. Looks and feels great!
At about the 10 month mark all the material has started to disintegrate. The cuffs and collar are falling off/apart.
Not the build / material quality I’d expect from a £90 sweater.

Reply from Aubin & Wills
Item purchased was returned for a replacement. We received a refund as the trousers were no longer in stock. Due to husband’s fondness for these particular trousers, Dylan went all out to source a pair from one of their 3rd party retailers and was able to find one of the last two remaining. Thank you Dylan for your exceptional customer service. We are delighted with the outcome.
I have bought shirts and jumpers from here and now my new favourite. The quality is amazing and the shirts especially fit extremely well and are the most comfortable I have owned.
I bought an Aubin Merino wool sweater via John Lewis in October. Worst jumper ever bought. The “pilling” of fibres is so bad it’s unwearable. Aubin not interested or John Lewis. Aubin offer 100 day 100% satisfaction guarantee. It’s not worth the paper it’s written on. DONT BUY AUBIN MERINO SWEATERS. Aubin know they are bad as they offer a free pilling comb!!
Aubin have now proposed I return the sweater for them to inspect which is a positive response to several emails.
So Aubin had the sweater and have given me a replacement sweater (not Merino) which is perfect.
My thanks to Dylan who handled my complaint.
My new favourite place to buy clothes. Fast delivery, great quality, and as shown on the site.
Purchased two T-shirts for £55. Standard delivery took two days. They arrived nicely packaged. Quality is fantastic, though value for money would not be there if the offer of two for £55 was not on. My chest size is 36, and the XS fits great around the shoulders, but perhaps just a little long under the tummy.
I’d never heard of Aubin before receiving any items from them; I purchased 2, Vestry relaxed crews, purely from the look of the colours and the fact that the material was 100% organic cotton.
I’m incredibly glad I did so….. the colours are amazing, in which garment dyed, and this gives an almost worn look in the best possible way. I like that the colours seem to rotate on the website every so often aswell; makes them feel more unique and allows for versatility.
The material itself is very soft and I can tell will hold up.
The brand seems that it has great history, and I can only say good things about my experience with them.
Highly recommend.
I bought a fine merino sweater for my husband. In our opinion, it pilled very badly. Aubin took it back and sent a replacement, unfortunately not in the same colour as it was out of stock by then. The next one has done the same, they sent a comb this time and said the pilling was ‘normal’ and, as suggested, I have now washed it to see if that improves the wool. I now notice the stitching at the neck is coming unravelled.
We are not impressed and will not be buying sweaters from them again.

Reply from Aubin & Wills
Had never heard of this brand until recently, when I received a parka jacket as a gift and the quality is really second to none. A jacket that says waterproof and is actually waterproof, I've now purchased other items jumpers and T's that have the same quality feel.
I bought an Eastoft sweat shirt from John Lewis. At first I loved the feel and fit of the garment, however within a couple of weeks 3 or 4 small holes appeared on the sleeve. I still have the top and now 4 months or so in there are 10 or more holes. It is almost as if it is being eaten away but no issues with moths and any other garments.
***Update***
Following the response from Aubin below, I contacted customer services and they have been brilliant. I have sent my original purchase back for investigation and have been offered a replacement garment which I am expecting shortly.
Things do go wrong and the measure of a company is how they are put right. Aubin have been brilliant in this respect.

Reply from Aubin & Wills
Fantastic new website with a great collection! Better truly is greater than more!!!
In the last few months i have bought T shirts. socks, a sweat shirt, hoody and shorts.
The quality of the all garments except the shorts has lived up to promise........"SECOND TO NONE" etc.
Two pairs of Keelby shorts purchased (£69 ech) and both are poorly manufactured with flimsy stitching on the seams which has just unravelled resulting in large holes and fraying. Shorts have been returned and replaced, organised by NEXT customer care team, with same issues arising. The shorts have lasted 2/3 weeks. Disappointing experience from a brand that positions itself up there with the very best.
Fantastic customer service - above and beyond - and great products. A return to excellence.
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