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Review summary

Created with AI, based on recent reviews

Evaluating 58 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with their orders, frequently reporting issues such as receiving incorrect items, wrong sizes, or products that did not match the online descriptions. The quality of the products was a major concern for many, with complaints about cheap fabric, poor stitching, and faded colors. Additionally, numerous people found the customer service to be unhelpful and unresponsive, leading to frustration regarding unresolved issues and a lack of commitment to customer satisfaction. Conversely, a small portion of people felt satisfied with their purchases, noting that the products received were exactly as shown in pictures, with good quality fabric and embroidery. Some customers also mentioned positive experiences with customer service, describing the staff as supportive and cooperative, and appreciating the timely addressing of issues.

What people talk about most

Product

People report ambiguous experiences with product. Many customers praise the quality, describing amazing... See more

Quality

Users describe ambiguous interactions with quality. Many customers praise the excellent fabric, stitching,... See more

Order

Reviewers express widespread dissatisfaction with their orders. Many customers report not receiving the... See more

Customer service

Clients share negative opinions on customer service. Many customers report a frustrating experience, citing a... See more

Service

Consumers find service to be ambiguous. Many reviewers praise the excellent and professional service,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I’m highly disappointed with the quality of Asim Jofa clothes. The fabric feels extremely cheap and nowhere near what you'd expect from a designer brand. Honestly, it seems like local market material... See more

Company replied

Rated 1 out of 5 stars

A very frustrating expererience with Asim Jofa. I placed an international order for a 3 piece stitched article. They sent me a message on whatsapp a few days later that the article could not be clear... See more

Rated 1 out of 5 stars

I placed the order on 7th august, on Asim Jofa webiste, paid online with my HSBC card, I never receive the order and not even my refund. Made several calls, wrote email, chat on whats app with... See more

Company replied


Company details

  1. Women's Clothing Store

Written by the company

Asim Jofa burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers he started with a jewelry line, establishing the highly exclusive, one of a kind diamond boutique ‘The Diamond Gallery’. Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world. He has been honored with IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

233 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

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Rated 5 out of 5 stars

Great experience with Asim Jofa.

Great experience with Asim Jofa.
Best product ever.
Thank you.

2 January 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Safid Ullah, Your feedback made our day! Thank you for your kind words! We are delighted to hear that you had a great experience and loved your product. Your satisfaction means a lot to us.

We always strive to provide the best service to our customers. Customers like you are the main reason we work hard to deliver excellent service. Your continued support is truly valued at Asim Jofa.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

I ordered it and the quality of fabric is good love it

The work was good i am happy with the quality of it

24 December 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Suneeta, Thank you for your feedback! We’re glad to hear that you are happy with the quality of your order.

We truly appreciate your support and look forward to serving you again.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Best quality!!

The fabric, the designs—everything is awesome. Simply love it!!

11 February 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Qudsiyah, Thank you for your wonderful feedback. We are truly delighted to know that you loved the fabric and designs. It means a lot to us to hear that you are happy with your experience.

Looking forward to seeing you again. For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Everytime I ordered there dressess they…

Everytime I ordered there dressess they sent me the best dressess overall quality is best

10 February 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Minahil, Thank you for sharing your feedback. We are delighted to hear that you are happy with the quality of our dresses and that your experience with Asim Jofa has been consistently positive.

We always strive to provide the best service to our customers. Customers like you are the main reason we work hard to deliver excellent service. Your continued support is truly valued at Asim Jofa.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Excellent quality in reasonable price..

8 January 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Saima, Thank you for your kind words and for appreciating the quality and value of our products. Your feedback made our day!

It truly means a lot to us to know that you had a satisfying experience. We look forward to serving you again soon.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

The quality of Asim Jofa's fabric is…

The quality of Asim Jofa's fabric is great. This brand never disappoints me and always send the best quality fabrics.

5 January 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Malaika, Thank you for your wonderful feedback! We’re delighted to hear that you’re happy with the quality of our fabrics. Your trust and satisfaction mean a lot to us, and we look forward to continuing to bring you the best in every collection.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Awesome and reasonable prices 💯…

Awesome and reasonable prices 💯 satisfied and delivered on time.
Good Customer care team 👌

15 January 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Aisha, Thank you for your wonderful feedback! We are glad to hear that you found our prices reasonable, your order was delivered on time, and our customer care team was helpful. Your satisfaction is our priority, and we truly appreciate your support.

Looking forward to seeing you again. Thank you for choosing Asim Jofa, for any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Alhamdullilah satisfied with my order

Alhamdullilah satisfied with my order

31 December 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Uqba, JazakAllah! We are glad to hear that you are satisfied with your order. Your feedback means a lot to us, and we look forward to serving you again.

We always strive to provide the best service to our customers. Customers like you are the main reason we work hard to deliver excellent service. Your continued support is truly valued at Asim Jofa.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Good quality ma shaa Allah

Good quality ma shaa Allah

15 November 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Leena, We are delighted to hear that you are satisfied with the quality. Thank you for your kind words and for choosing Asim Jofa. Your appreciation means a lot to us, and we hope you continue to enjoy your purchase.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Pathetic brand

Pathetic brand
Totally polyester fabric
Third class brand
Never recommended

9 January 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

We regret to hear about your experience and that the product did not meet your expectations. Customer feedback is important to us, and we’d like to understand this better. Please feel free to reach out to our customer support team on WhatsApp at +92 321 124 4440 with your order details so we can review the matter and assist you accordingly.

Rated 4 out of 5 stars

IN ASIM JOFA

IN ASIM JOFA, I ordered jewellery, western wear and unstitched suit.jewellery and western wear was upto the mark ,material quality was perfectly good and reasonable in price.
Staff is very supportive and cooperative my only concern is about the quality of unstitched fabric and embroidery needs to improve .
Overall my experience was good and shop with ASIM JOFA again IA.

28 January 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms Sobia, We truly appreciate your detailed feedback and are delighted to know that you were satisfied with our jewellery and western wear, as well as our supportive team.

We also sincerely thank you for sharing your thoughts on the unstitched fabric and embroidery, your input helps us continue improving. We look forward to serving you again soon and providing an even better experience.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 5 out of 5 stars

Delivered on time!

Delivered on time!
Fabric was also good

1 January 2026
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Amber, Thank you for your kind review! It’s wonderful to know that your order arrived on time and that you are pleased with the fabric.

We always strive to provide the best service to our customers. Customers like you are the main reason we work hard to deliver excellent service. We are always here to provide you with the best products and service.

Looking forward to seeing you again.

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 3 out of 5 stars

A loyal customer

I have been a long time customer of Asim Jofa and am more and less satisfied with an exception that recently I had a bad experience. In the light of my good and bad experiences with Asim Jofa’s services, I suggest:
1) quality of fabric especially silk, and chiffon are not up to the mark. Cotton, lawn and daily wear fabrics are ok.
2) stitching quality is not satisfactory specifically for luxury articles, size chart which are given on website is also needs to improve .
3) colours of articles which are shown in the pics are totally different from the ones those are delivered; this is disappointing for any customer
4) customer care service needs to be improved. these people are not equipped with ample info especially in terms of compensation options.
However they are kind and helpful and but they lack info.

23 November 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Thank you for your continued loyalty and for sharing your detailed feedback. We regret that certain aspects of your recent experience did not meet the standards we strive to uphold.

Your comments regarding fabric quality, stitching standards, color representation, sizing accuracy, and customer support have been noted and shared with the relevant departments for review and improvement. We are continuously working to enhance product quality, service processes, and team training to ensure a consistent customer experience.

We appreciate your balanced feedback and thank you for bringing these matters to our attention.

Rated 1 out of 5 stars

I bought a suit from Asif jofa last…

I bought a suit from Asif jofa last year I am not in Pakistan so I just received the dress and I am very disappointed I bought a dress for over 9000 and the quality the work material is very bad the suit was in shocking pink I received in purple the shirt in picture was long the shirt I received is shorter I am very disappointed with this as a brand name of asim jofa one world expect better quality and not a fraud like this

17 August 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Dear Customer,

We’re truly sorry to hear about your experience. Please be assured that our customers are a top priority, and we genuinely want to make this right for you.

Kindly share your order details here, or connect with us on WhatsApp at +923211244440. You may also reach out via our official social media platforms. We’ll be happy to assist you.

Regards,
Team Asim Jofa.

Rated 4 out of 5 stars

A budget friendly option

The dresses were same as in the pic nd if u see the dresses according to the rates there perfect♥️♥️ so yes you should go with it ... nd mistakes are normal u should ignore and contact them on their official page nd especially dont
go with twisted silk🙂

15 December 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Dua, Thank you for sharing your experience! We’re delighted to know that you were happy with the dresses and found them to be as shown in the pictures. Your feedback and kind words mean a lot to us.

We appreciate your support and recommendation, and we always encourage our customers to reach out through our official channels for any assistance. We look forward to serving you again soon!

For any further assistance, you may reach out to our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email us at sales@asimjofa.com

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

This website is fake

This website is fake
We don't recieve the parcel yet.
They took money from my account.
Now they don't pick up the phone.
Number is fake.
All fraud.
Shame on you

2 December 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

We’re sorry to hear about your concern and understand how frustrating this situation must be. Please note that Asim Jofa is an established brand, and we do not engage in fraudulent practices.

Order delays or communication gaps can occasionally occur due to courier issues or high query volumes; however, we would like to review your case urgently. Kindly contact our customer support team on WhatsApp at +92 321 124 4440 and share your order details so we can check the status and assist you accordingly.

We appreciate your patience and the opportunity to resolve this matter.

Rated 1 out of 5 stars

Totally poor material

Totally poor material. No such embroidery work as shown in pictures. Just show casing models but 0% quality.

3 November 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Mr. Ali, We truly share in your disappointment and sincerely regret that the product did not meet your expectations. Quality and customer satisfaction are very important to us, and we would like to review this matter further.

Kindly share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, our helpline at 021 111 115 632, or email sales@asimjofa.com
so we can assist you promptly.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Not responding ir resolving my refund

Taking money is no issue for them but when it comes to their service, they make sure they give you no reply, leave your msgs on seen give response like we are busy etc and make no effort in resolving the problem despite me for the past 15 days waiting for either getting my parcel or getting refund, these loser havent donw either and no communication. Will be my last purchase from them.

24 October 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Maryam, We completely understand your disappointment and sincerely apologize for the inconvenience caused. We regret that your order have not been handled to your satisfaction and that communication was delayed.

Please be assured that we value your investment as much as you do and would never want any of our customers’ money to go to waste.

Please allow us the opportunity to resolve this promptly. Kindly share your order details here, or reach out to our customer support via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com, and our team will ensure immediate assistance.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Totally Unreliable & Disappointin


Asim Jofa — Totally Unreliable and Disappointing! 😡💔

Review:
I placed an order with Asim Jofa, and my experience was completely terrible. This brand might have a famous name, but in reality:
• I did NOT receive the product I ordered.
• Wrong color, wrong design, and sometimes cheap or cardboard-like quality was delivered.
• Customer service is completely useless — no response to calls or messages.
• I paid my hard-earned money, but I never got the correct product.

This brand is unprofessional, unreliable, and a complete scam. I strongly advise everyone NOT to buy anything from Asim Jofa, no matter how “luxury” people claim it to be.

12 October 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greetings Ms. Lubna, We sincerely share in your disappointment and truly regret the experience you’ve had. This is certainly not the level of service or quality we aim to provide, and we completely understand your frustration regarding the wrong product, color, or design.

We truly value the trust you place in us, and we are committed to ensuring that every customer’s payment is respected and well-accounted for.

Please allow us the opportunity to make this right. Kindly share your order details here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com. Our team is committed to reviewing the matter thoroughly and assisting you promptly.

Warm regards,
Asim Jofa Team

Rated 1 out of 5 stars

Fazoool Tareen

Fazoool Tareen
They eat my 50000 RS not received Anything not taking my phone calls such a shame

3 July 2025
Unprompted review
ASIM JOFA logo

Reply from ASIM JOFA

Greeting Mr. James, We sincerely apologize for the inconvenience and completely understand your frustration. This is certainly not the experience we want for any of our customers, and we take your concern very seriously.

We would like to bring to your attention that there are multiple fake websites operating under our name, using our exact contact details to commit fraud. It is possible that your order may have been placed on one of these sites.

However, we would still like to verify the details from our side and assist you promptly. Please share your order information here, or contact our customer support team via WhatsApp at +92 321 124 4440, helpline at 021 111 115 632, or email sales@asimjofa.com so we can resolve this matter as quickly as possible.

Warm regards,
Asim Jofa Team

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