Ashlea Baker Swimwear Reviews 

92
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 28 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently share that the gorgeous bikinis feature stunning designs, vibrant patterns, and exceptionally soft, high-quality materials that feel wonderful against the skin. People truly love the wonderful fit, comfortable coverage, and delightful unique details like cute little charms that make these lovely swimsuits completely stand out. Though some customers noted occasional sizing discrepancies between different swimsuit styles, they still warmly appreciated the expert help and overall craftsmanship. Many online buyers strongly recommend carefully checking the detailed size charts or international sizing differences to ensure the absolute perfect fit before purchasing.

What people talk about most

Product

Customers expressed great satisfaction with the product, highlighting the gorgeous prints, unique charms, and... See more

Quality

Consumers find quality to be exceptional, expressing immense satisfaction with the beautiful designs and soft... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I cannot recommend Ashlea Baker Swimwear enough. This bikini fits like a glove, the material is gorgeous quality, it’s as if you’re wearing butter it’s so soft, the lemon pattern is incredibly beautif... See more

Company replied

Rated 5 out of 5 stars

Love love love my picante bikini! So different, especially the mini chilli charm on the top. Great quality, no pointless removable pads in the cups, fits great (defo check the size chart for your meas... See more

Company replied

Rated 5 out of 5 stars

I bought the picante and the malijorca bikinis. The material and cut of both are beautiful. My only comment is that the picante fit perfectly whereas the malijorca was too small, particularly on the t... See more

Company replied

Rated 5 out of 5 stars

I honestly wish I could give Ashlea more than 5 stars! I bought a custom bikini in the most gorgeous blue color, and the entire experience was incredible. Ashlea was amazing! So kind, helpful, and... See more

Company replied


Company details

  1. Swimwear Store

Written by the company

Ashlea Baker Swimwear is an independent, female-owned British women's swimwear brand specialising in handmade bikinis, swimsuits and bikini separates. Every piece of handmade swimwear is designed, cut and sewn by Ashlea herself in her London sewing studio, in small batches, for women worldwide who value quality craftsmanship, original design and sustainable fashion made with purpose rather than excess. Ashlea Baker Swimwear is known for unique printed bikinis and thoughtful finishing touches. Bestsellers include the Picante chilli print bikini, as featured in the Daily Mail, alongside the Lemon, Cherry and Lobster print bikinis, many finished with a signature charm at the centre of the bikini top. Styles include classic and ruffle triangle bikini tops, Brazilian bikini bottoms, tie-side bikini bottoms and one-piece swimsuits. Every bikini is fully lined and double layered with high-quality four-way stretch swim fabric to prevent transparency when wet, with elasticated seams that help the swimwear hold its shape summer after summer. As a slow fashion, sustainable swimwear brand based in the UK, recycled and eco-conscious fabrics are used wherever possible, including eco-printed British fabrics printed in London without the use of water. Fabric offcuts are repurposed or recycled, and all packaging is free from single-use plastic. With body-positive values at its core, the brand exists to help women feel comfortable, confident and empowered in their swimwear. Sizes run from XS to 2XL, with a size guide covering UK, US, EU and AUS/NZ sizing, detailed fit notes on every product page and personal sizing advice available directly from Ashlea. Each design is handmade in limited quantities, making every piece a little more special. British made swimwear, shipped worldwide from the UK. Shop the full collection at ashleabakerswimwear.com.


Contact info

4.9

Excellent

TrustScore 5 out of 5

92 reviews

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4.9

All reviews

(92)

26 reviews in the last 12 months

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Rated 5 out of 5 stars

Great Bikini

I fell in love with the bikini in London and I ordered it one year later. Its so beautiful and has an amazing quality!

27 July 2026
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Thank you so much for your lovely review Léa! I’m so glad you ordered your bikini one year after seeing it here in London, I hope you love wearing your swimwear again and again.
Ashlea x

Rated 5 out of 5 stars

Gorgeous bikini in a great bold print

Gorgeous bikini in a great bold print!
I love the shape of the bottoms and the very cute charm on the bikini top!
It seems well made and I will wear it year after year x

19 August 2026
Unprompted review
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Reply from Ashlea Baker Swimwear

Thank you so much for your lovely review! I'm so pleased you love the bold print, the shape of the bottoms and the little charm too.

It means so much to hear you'll be wearing your bikini year after year. Thank you for supporting my small business!

Ashlea x

Rated 5 out of 5 stars

I’m really pleased with my purchase

I’m really pleased with my purchase. I ordered two bikinis and although one wasn’t in stock, I had great communication letting me know that a bikini bottoms was being made for me as soon as possible. The order came super quick. I have been struggling to find a bikini that I like and that fits me well, these ones were perfect. I would definitely recommend.

21 August 2026
Unprompted review
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Reply from Ashlea Baker Swimwear

Hi Cora,
This is so lovely to hear, especially knowing you had been struggling to find a bikini that felt right for you. I’m thrilled that both styles fit you so well and that you love your purchase.

Thank you for your patience while I made the bottoms for you, and I’m so glad the communication and delivery were both smooth. It really means a lot that you’d recommend AB Swimwear.

Ashlea x

Rated 5 out of 5 stars

Well finished and true too size chart…

Well finished and true too size chart on web site. Communication was excellent when EVRi let us down on delivery at the first attempt.

2 August 2026
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Reply from Ashlea Baker Swimwear

Thank you so much for your lovely review! I'm really pleased to hear you were happy with the fit and finish, and that the size guide was helpful.

I'm sorry EVRi caused a little trouble with the delivery, but I'm so glad I could help get everything sorted quickly. I appreciate your support.

Ashlea x

Rated 5 out of 5 stars

Cherry bikini

I love the bikini! Its great to know they are made in the UK! I love the cherry design and the little pendant. Also a great fit!

27 July 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Hey Abi,
Thank you so much for your lovely review! I'm so pleased you love your Cherry bikini, and it's wonderful to hear you were happy with the fit.

I'm especially glad you appreciate that every piece is handmade here in the UK. I hope you enjoy wearing it, and thank you for supporting my small business!

Ashlea x

Rated 5 out of 5 stars

Love love love my picante bikini

Love love love my picante bikini! So different, especially the mini chilli charm on the top. Great quality, no pointless removable pads in the cups, fits great (defo check the size chart for your measurements) and not at all see through like some white bikinis are. Would defo purchase more swimwear!

3 July 2026
Unprompted review
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Reply from Ashlea Baker Swimwear

Thank you so much for taking the time to leave such a lovely review Tamara. I'm delighted to hear how much you love your Picante bikini, the little chilli charm is one of my favourite details too!

I'm so pleased you were happy with the fit, quality and coverage, and thank you for mentioning the size guide. I always recommend checking your measurements before ordering to achieve the best fit. I really appreciate your support.

Ashlea x

Rated 5 out of 5 stars

Excellent communication

Excellent communication, efficient and seamless service, amazingly beautiful products, I’m on my 5th purchase ⭐️ highly recommend!!!

14 July 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Hi Kate,
Thank you so much for your wonderful review!

I’m genuinely grateful for your custom and I’m so pleased you love your growing collection of AB swimwear.

Wishing you a wonderful rest of your summer!
Ashlea x

Rated 5 out of 5 stars

Beautiful design and material.

I bought the picante and the malijorca bikinis. The material and cut of both are beautiful. My only comment is that the picante fit perfectly whereas the malijorca was too small, particularly on the top, despite being the same size. I have requested a return which has been approved and so far has been a straightforward process. It however hasn’t put me off, the picante is a beautiful bikini, I can’t wait to wear it at the beach and would purchase from AB again!

13 July 2026
Unprompted review
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Reply from Ashlea Baker Swimwear

Thank you so much for your lovely review. I'm so pleased you love your Picante bikini and can't wait to wear it :)

Thank you also for your feedback. As each bikini style has a different design and construction, the fit can vary slightly between styles. I'm glad the return process has been straightforward, and I really appreciate your support.

Rated 5 out of 5 stars

Rainbow bikini to die for

I got the rainbow bikini after having my eye on it for ages. Was thrilled with my purchase as it was soooo flattering, pretty and unique!!

21 June 2026
Unprompted review
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Reply from Ashlea Baker Swimwear

Thanks for your lovely feedback on your new Rainbow Bikini, Elizabeth! I’m super pleased you’re happy with your purchase :)

Rated 5 out of 5 stars

worth the price

great fit, well made and good comms!

18 June 2026
Unprompted review
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Reply from Ashlea Baker Swimwear

Thank you Louise! I appreciate your great feedback :) I hope you love wearing your new bikini.

Ashlea x

Rated 5 out of 5 stars

Best Bikini Ever!!!!

I honestly wish I could give Ashlea more than 5 stars! I bought a custom bikini in the most gorgeous blue color, and the entire experience was incredible.
Ashlea was amazing! So kind, helpful, and attentive. I contacted her over email, and she went above and beyond, helping me with sizing, making sure I got the exact style I wanted, and even sourcing the perfect color for me. She anticipated everything I needed before I could even think to ask!
The bikini itself is absolutely stunning. It fits perfectly thanks to her expert help with sizing and choosing the right shape, and the quality is incredible. She also made sure I got it before my holiday!
I will be recommending Ashlea Baker to everyone! If you’re looking for the perfect bikini, definitely send her a message, she will help you find exactly what you're looking for.

20 June 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Hannah thank you so much for your kind and detailed feedback, I take such pride in receiving reviews like this :)

I’m so pleased you’re happy with both the service I provided and your custom-made bikini, I hope you love wearing it for many summers to come! X

Rated 5 out of 5 stars

Stunning bespoke bikini! Highly recommended!

I cannot recommend Ashlea Baker Swimwear enough. This bikini fits like a glove, the material is gorgeous quality, it’s as if you’re wearing butter it’s so soft, the lemon pattern is incredibly beautiful! I chose a bespoke design which is better than what the photos show! I am a 12-14 top (went for XL) and a 10-12 bottom (went for L) and the size guiding on her website was 100% accurate.

15 June 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Thank you for your brilliant feedback Claire, I’m super happy you love your new Lemon bikini! The sizing notes are really helpful, thanks for sharing. Wishing you a wonderful summer ahead! X

Rated 5 out of 5 stars

Fast delivery really good quality of…


Fast delivery really good quality of bikini! Was stunning pattern, would order again!

21 May 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Super pleased to hear you’re happy with the service provided and your new bikini, Stevie! Thank you for taking the time to post your lovely review :)

Rated 5 out of 5 stars

Gorgeous Bikini

First time ordering a custom made bikini from Ashlea and just wow!! The quality, the material and the design was just what I was looking for. Went for the mint colour and it’s even more beautiful in person, bikini fits perfectly too and can’t wait to take on holiday! Communication with Ashlea was great as well so overall a very professional and positive experience. Would highly recommend, will definitely be a returning customer! Thank you once again!

25 May 2026
Unprompted review
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Reply from Ashlea Baker Swimwear

Thank you so much for your lovely review! I loved creating this gorgeous custom piece for you, the mint fabric will look incredible with sunkissed skin. I hope you feel amazing wearing it this summer and beyond :)
Ashlea x

Rated 5 out of 5 stars

I purchased the chilli 🌶 bikini and its…

I purchased the chilli 🌶 bikini and its absolutely beautiful. The bikini is very high quality and looks fab on. I am a 32F and got an XL top. I got size L bottoms, I am a UK 10. They fit perfectly. Highly recommend. Thank you!

4 May 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Thank you for your kind review Claire! So pleased you love your new bikini. I hope you love wearing it for many summers ahead :)

Rated 5 out of 5 stars

Recently ordered the picante bikini…

Recently ordered the picante bikini after seeing it on Instagram and was blown away by the great fit, quality and the gorgeous little details - LOVE!

22 April 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Thanks for your lovely feedback Kate! I’m so pleased to hear you love your new bikini. I hope you feel amazing wearing it for many summers ahead :)

Rated 5 out of 5 stars

So happy

So happy. Thank you so much

18 March 2026
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Reply from Ashlea Baker Swimwear

Thank you for your great feedback Catherine! Super pleased you’re happy with your new bikini x

Rated 5 out of 5 stars

Really gorgeous bikini which is great…

Really gorgeous bikini which is great quality. I ordered on the Tuesday and needed it for the Friday. I messaged Ashlea and she replied quickly to say she would be posting next day delivery. It arrived in time. Great customer service and will defo order again.

3 March 2026
Unprompted review
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Thank you so much for your lovely review! I appreciate you taking the time to share your experience with my brand :) Wishing you a wonderful summer ahead.

Rated 5 out of 5 stars

Gorgeous bikini

Gorgeous bikini, and great fit. Can’t wait to wear it on holiday.

27 February 2026
Ashlea Baker Swimwear logo

Reply from Ashlea Baker Swimwear

Thanks for your lovely review Amy! Super pleased you love your new bikini. I hope you feel amazing wearing it :) x

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