Apricot Clothing U.K. Reviews 

19,549
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 2,923 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently express deep satisfaction with the wide selection of fashionable apparel, noting that items match online descriptions perfectly. Shoppers deeply appreciate the well-made fabrics and comfortable fits, frequently mentioning that purchases arrive promptly and in excellent condition. However, some customers also noted occasional issues with the return process and unexpected sizing discrepancies requiring clothing alterations. People occasionally experienced minor communication delays or confusion concerning order confirmations and products being out of stock. Reviewers occasionally stated that specific deliveries took longer than anticipated or arrived featuring unexpected manufacturing faults.

What people talk about most

Product

People report positive experiences with product, expressing high satisfaction with the quality and affordable... See more

Quality

Clients share positive opinions on quality, highlighting that items are well-made from lovely, durable... See more

Delivery service

Users describe positive interactions with delivery_service, noting that packages arrive swiftly and on time.... See more

Order

Customers had positive experiences with order, highlighting that the website is easy to navigate and ordering... See more

Return policy

Customers consistently note ambiguous experiences with return_policy. Many reviewers praise the slick and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more


Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.4

All reviews

(19,549)

2,765 reviews in the last 12 months

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Rated 3 out of 5 stars

I ordered 2 pairs of Jeans

I ordered 2 pairs of Jeans. I already have a pair that fit perfectly, I struggled used the size chart for comparison, I am usually a size 12 regular length. The items were not available in UK woman size but in Cm's. Both pairs of trousers were about a size 18- 20 and far too big. Please can you have a comparable accurate size chart available

10 June 2026
Rated 1 out of 5 stars

I ordered a gift voucher for a friend…

I ordered a gift voucher for a friend and she hasn’t received it yet. Ordered it 10 days ago . Have emailed several times but getting no response .

17 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Heather,

Thank you for your message.

We're sorry to hear that your recipient did not receive their gift voucher. Our gift vouchers are sent via email almost instantly after purchase.

Looking into this, I can see that a member of the team has since responded to your email to advise that the voucher may have been routed to a spam or junk folder and has resent the gift voucher for you.

We do apologise for any inconvenience caused.

Kind regards,
Rachel

Rated 1 out of 5 stars

Ordered a navy shrug

Ordered a navy shrug. Returned as faulty, ladder in the fabric on the arm. Reported to customer services. Noted if the item was returned as faulty I would be refunded delivery cost, never received this. Re ordered same shrug only to receive same shrug with same fault in same place. Reported to customer services again and haven’t received a reply or refund for postage. Will not be ordering again from Apricot

17 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Lesley,

Thank you for taking the time to leave your review.

We're very sorry to hear about your experience and sincerely apologise for the inconvenience this has caused.

We have now sent you an email regarding your query. In it, we've confirmed that the delivery charge from your previous order has been manually refunded, and we've asked you to send us a photo of the fault on the second shrug so we can investigate this further.

We appreciate your patience and hope to resolve this for you as quickly as possible.

Kind regards,
Joss

Rated 3 out of 5 stars

It’s a marvel I received parcel at all ….

Apricot clothing is well made and accurately sized. My problem is with the delivery company Evri. Came home to my clothing being partially rammed through the letter box. I live on an open street with door being in full view of passers by, no fence or garden. It’s was a wonder it was still there and that the clothes were undamahed. Evri are a disaster.

4 June 2026
Unprompted review
Rated 3 out of 5 stars

Lovely clothes

Lovely clothes
It would be good to have more colours in the clothing and patterns in dresses and particularly tops.

30 May 2026
Rated 5 out of 5 stars

Lovely clothing

Lovely clothing .. really love the styles
Tops would be better if they were longer
.. to cover tummy !

16 June 2026

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