Good quality products, carefully sourced. Have been taking the collagen powder for over a year. It suits me well, no bloating etc. Easy to mix in drinks, has no noticeable smell or flavour. Wanted a... See more
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Review summary
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I have been taking the Whole Bone Matrix and Optimised Female products plus the APE protein powder on a daily basis for over one year. The aim is to help increase my bone strength as I’d broken my a... See more
I’ve bought the maple and cacao protein powder a few times now occasionally adding a scoop of it to my hot milk as I make a coffee. Noticed a real difference - no noticeable beef taste or after taste.... See more
Company replied
Surprised by some of the reviews on here so posting mine. Just ordered collagen and optimised male for other half. I’ve been using the cacao and maple protein powder with no issues and I actually r... See more
Company replied
4.2
Great
89 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically takes over 1 month to reply
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Great products
Great products, I love the collagen and can see amazing hair growth.
24 March 2026
Unprompted review
Dont risk buying !!!
I am a repeat customer with Ape and have ordered 3 bottles of their excellent dessicated beef spleen capsules. However, I ordered a very expensive pouch of their beef protein powder and became quite sick after consuming it......cramps, bloating and pain. The taste and smell of the product was "off" and even though I have a very clean diet and eat little to no sugar, I found the tatse a challenge, so added a little maple syrup to disguise any unpleasantness, but unfortunatley the tase was the least of my worries. I contacted the company and was told that they could only refund me 50% as they could not be 100% sure it was their product that caused my issues and as a small business they cant offer full refunds. I am 100% sure it was the product. I wont order with them again because if I recieve tainted produce it is just tough luck?! Such a shame because I like what APE are trying to do but their customer care is not ethical.
19 March 2026
Unprompted review
Reply from APE Nutrition
Hi Joanne,
Thank you for your feedback, and we’re really sorry to hear about your experience, we appreciate how frustrating that must have been.
We take things situations like this very seriously, and after you got in touch, we looked into the batch thoroughly. Everything was in line with our quality and safety standards, but we do recognise that individual reactions can vary due to variations in food tolerances. That said, generally beef protein is one of the safest options in terms of digestibility and we have lots of customers that switch from whey or plant based protein powders and notice a big positive difference in terms of digestion.
Also just so you’re aware, all our products go through two rounds of third party lab testing to ensure they’re safe before we sell them. The product you had was made as part of a batch 50058. We keep an issues log covering everything from parcels taking longer than they should have to be delivered up to more serious complaints like yours. We’ve checked this and can confirm 899 units from that batch have sold and we’ve had no other complaints like yours, which gives us more confidence that this might have been caused by a unique food sensitivity as opposed to a general issue with the product.
In terms of the smell, as it is made from beef bones with meat left on them it does have a very different smell to the usual whey protein which can take a while to get used to. That said, the smell isn’t a strong one and we get very few complaints/comments about it. Also we don’t use any synthetic sweeteners so the taste is not as sweet as other products on the market but we actually developed it ourselves in the kitchen and are genuinely really happy with the flavour, although we appreciate that it is not for everyone.
We don’t generally offer refunds on opened products because we are confident in the safety of them due to our sourcing and rigorous microbiology testing to ensure everything meets health and safety standards but of course do not want to dismiss your experience at all… That’s why in your case, we offered you a 50% refund - as a meet in the middle scenario as neither of us can determine the exact cause.
We’re really sorry you do not feel this was handled well by us and we also really appreciate your previous orders of Beef Spleen capsules, it means a lot. If there is anything else we can do try and resolve this situation, please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.
Thank you,
-Anna from the APE Nutrition team
Just cannot get on board with the taste of the protein
I have to agree with other low star reviews on here that the taste really isn't something I can get on board with. I wish I'd come here first before buying. I naively checked reviews on their own website which of course are only positive. In actual fact I have subsequently left a review on the site, in a pleasant and honest tone, that I couldn't tolerate the taste - or smell. Suffice to say that review hasn't been published and they only include 4/5 star reviews. It's a shame that the company don't offer sample size packs - but I guess they wouldn't make money like that as people would take one taste and never order again. I absolutely LOVE the principle of the company and what they're trying to do - but to say that the product (raw cacao and maple protein in this case) tastes amazing I feel is a bit too generous. I am really not fussy with tastes and I eat pretty much anything... and I can also disguise the taste of things if I don't like it... but I'm struggling with this one.
The other thing that slightly irks me is that per serving there is already nearly 4g sugar in a 25g serving and then I have to add More honey or sweetener to take the taste away, it just feels a bit counter intuitive to me. Currently experimenting with how to get rid of the taste without added sugars, in order to to use 1.2kg of the stuff. I don't often leave reviews, but If I can help others not spend £60 then I will!
From an ethos standpoint I love what APE is trying to do and the benefits I'm sure the products can give - but I can't help but think there is some unethical fiddling of reviews going on in order to sell more.
6 March 2026
Unprompted review
Reply from APE Nutrition
Hi Lou, Thank you for taking the time to share your feedback.
We’re really sorry to hear that you didn’t like the taste of our protein. We can see your review is on our website and it was replied to by our team 4 days after it was left.
Our Raw Maple & Cacao Beef Protein is made with high-quality, minimally processed ingredients, which does have quite a different flavour to usual Whey Protein which is often synthetically sweetened and gives an unnatural taste. We appreciate it may take a bit of time to adjust to ours, which are all real food ingredients and less sweet. Have you tried mixing with frozen blueberries, a banana & honey? This is a really popular way that we get feedback on. For reference, the sugar content of 1 serving is 3.8g, which is less than half an apple. We are looking into providing smaller sample packs in the future and think this is a really good suggestion, as soon as it is feasible for us it is something we will do.
It was actually developed by us in the kitchen at home, so we are sorry that you didn’t enjoy it as we are genuinely extremely happy with the taste, along with many other customers although we understand it may not suit everyone. However, thank you for your feedback it is acknowledged and appreciated.
Thank you, the APE team
I honestly can’t recommend APE…
I honestly can’t recommend APE Nutrition enough. From the very first order, everything has felt intentional, high quality and genuinely focused on wellbeing, not just hype. The products are clean, effective and actually do what they say they will. You can feel the difference. No unnecessary fillers, no gimmicks! Just well-formulated nutrition that supports you daily. What I love most is the integrity behind the brand. You can tell there’s care in the sourcing, the ingredients, the transparency and the way they show up for their community. Delivery is always smooth, packaging is great, and the customer service has been faultless. If you’re serious about your health and want supplements you can trust, APE Nutrition is it. Five stars, every time. 💪🏼
2 March 2026
Unprompted review
A Masterclass in Passing the Banana
I ordered a subscription through Amazon, but the first delivery contained the wrong product. Amazon initially advised that a replacement could not be issued. After persistent follow-up, I was told they would contact Ape Nutrition and arrange for a replacement to be dispatched within 24 hours.
Several days passed with no delivery, so I contacted Ape Nutrition directly. Unfortunately, they appeared sceptical of what I had been told by Amazon and requested proof, which I was unable to provide as the communication had taken place via Amazon’s online chat.
I subsequently contacted Amazon again, who resolved the issue by issuing a refund along with a gift voucher to cover the difference in price. I then had to reorder the product myself again as a one-off purchase. I informed Ape Nutrition of this outcome and shared my feedback that the experience had been disappointing, noting that customers should not be required to manage extensive back-and-forth simply to receive the product they originally ordered. Regrettably, I received no response.
For a company called Ape Nutrition, I was surprised to find myself doing all the climbing, problem-solving, and banana-peeling - while customer service appeared to be nowhere in sight. Overall, while the product itself may be satisfactory, the customer service experience leaves significant room for improvement.
31 January 2026
Unprompted review
Reply from APE Nutrition
Hi V_Bee,
We are very sorry to hear about your frustrating experience via Amazon and subsequently any confusion that you experienced upon contacting our team in your attempts to resolve the issue you experienced with your order.
Without further contact details available to us here on Trustpilot we’re unable to look further into this issue and provide you with a better resolution. We’re incredibly sorry that your follow up message with our team remained unresponded to. We do value your feedback and are always striving to improve outcomes for our customers no matter where they purchase from us.
Despite this issue taking place a considerable time ago, we’d like to get in touch and see what we can do. We appreciate this is asking for additional effort on your end but, if you’re up for it, please reach out to our team at customersupport@apenutrition.co.uk.
Thank you,
the APE Nutrition team
I love this product I ordered the…
I love this product I ordered the Madagascan vanilla and mixed with a little honey it tastes great.
I feel better and seems to have more energy and less aches.
I don't understand some of the other reviews I've had no problems with it and will definitely carry on using it.
10 December 2025
Unprompted review
Great tasting, good quality protein
Great tasting, clean protein.
I’ve been using Ape Nutrition’s beef protein in the cacao, maple & sea salt flavour and it’s genuinely one of the better proteins I’ve tried. Mixes well, sits easily on the stomach, and doesn’t have that artificial sweetness you get with a lot of powders. Tastes natural, slightly rich without being heavy, and works perfectly post-training or as a quick top-up during the day. Big fan of the ingredient quality too — you can tell it’s been done properly
28 January 2026
Unprompted review
Not a good flavour
Ordered their beef protein powder but was disappointed by the flavour. Doesn’t mix easily. Won’t be reordering.
15 January 2026
Unprompted review
Reply from APE Nutrition
Hi Rishad,
We've responded with full details to your initial review below but in case you have different contact details I've included in here for you as well.
-
Hi Rishad,
I hope you are well. Thank you for taking the time to share your feedback. We’re sorry to hear that you didn’t like the taste of our protein. I can see from your order that you tried the Unflavoured version. Since this is minimally processed and only has one ingredient, we understand the subtle beef flavour doesn’t always work for everyone. The upside to having our unflavoured protein is you can literally add it to anything- sweet and savoury. And to avoid disrupting the flavour of whatever you’re baking, cooking or mixing up, simply add the suggested serving size (3 scoops) to boost the protein and nutrient density of any meal you happen to be making.
I can see that you were in touch with our customer support team and they also gave you some recipes but since you’re following a carnivore diet these were not an option. Our team also offered you a discount to try a flavoured protein as you expressed being open to this but chose not to use this discount due to being concerned about the flavoured version not working out for you either. I wanted to share that we’re currently in the midst of adding a smaller protein size option for people wanting to try some of the different flavours without the larger size commitment. Keep an eye on your emails in the coming months for this launch.
I can see that you have a second review/comment above and just wanted to clarify regarding reviews. Trustpilot is completely separate from us, we have no control over which reviews are published or not and so I can say with full confidence that we would not and did not attempt to remove your review. Trustpilot can sometimes go through their own process of reviewing who submits on their site and remove/delete if they feel it’s suspicious, but both of your reviews are publicly viewable.
We try our best to look after all of our customers regardless of their experience with us and feel our customer support team did everything they could in an attempt to resolve the experience for you. Unfortunately, offering replacements in your case was not an option. However, if there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.
We truly wish you all the best,
-Anna from the APE Nutrition team
Sadly the product tastes truly awful
Sadly the product tastes truly awful. Please avoid at all costs. Highly overpriced as well.
Won’t be ordering again!
They tried to delete my review, but for each one they delete I’ll add two more.
Sad company!
Order date: 1/12/26
ORDER #70446
12 January 2026
Unprompted review
Reply from APE Nutrition
Hi Rishad,
I hope you are well. Thank you for taking the time to share your feedback. We’re sorry to hear that you didn’t like the taste of our protein. I can see from your order that you tried the Unflavoured version. Since this is minimally processed and only has one ingredient, we understand the subtle beef flavour doesn’t always work for everyone. The upside to having our unflavoured protein is you can literally add it to anything- sweet and savoury. And to avoid disrupting the flavour of whatever you’re baking, cooking or mixing up, simply add the suggested serving size (3 scoops) to boost the protein and nutrient density of any meal you happen to be making.
I can see that you were in touch with our customer support team and they also gave you some recipes but since you’re following a carnivore diet these were not an option. Our team also offered you a discount to try a flavoured protein as you expressed being open to this but chose not to use this discount due to being concerned about the flavoured version not working out for you either. I wanted to share that we’re currently in the midst of adding a smaller protein size option for people wanting to try some of the different flavours without the larger size commitment. Keep an eye on your emails in the coming months for this launch.
I can see that you have a second review/comment above and just wanted to clarify regarding reviews. Trustpilot is completely separate from us, we have no control over which reviews are published or not and so I can say with full confidence that we would not and did not attempt to remove your review. Trustpilot can sometimes go through their own process of reviewing who submits on their site and remove/delete if they feel it’s suspicious, but both of your reviews are publicly viewable.
We try our best to look after all of our customers regardless of their experience with us and feel our customer support team did everything they could in an attempt to resolve the experience for you. Unfortunately, offering replacements in your case was not an option. However, if there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.
We truly wish you all the best,
-Anna from the APE Nutrition team
Poor communication. Wrong orders sent 3 times.
I ordered my first bag of protein powder and sent the wrong one, after 3 emails they are still sending the same powder and charging me £23 over per order. Subscription cancelled.
12 January 2026
Unprompted review
Reply from APE Nutrition
Hi John,
Thank you for your feedback. I know you’ve been in close contact with our customer support team over this issue and it looks like you’ve been fully refunded for all charges.
Although this doesn’t resolve the frustrating nature of what occurred and despite the long period of time since this issue happened, I just wanted to reach out and say how sorry we are for all of the confusion around your subscription. Our team was unfortunately making an error when trying to update the subscription product in your account which resulted in the continued error. We’re always learning and up-skilling, but mistakes do still happen despite best efforts and we’re very sorry that they happened multiple times with you. Incredibly annoying I’m sure.
If there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.
We truly wish you all the best,
-Anna from the APE Nutrition team
Reliable good quality products
Good quality products, carefully sourced. Have been taking the collagen powder for over a year. It suits me well, no bloating etc. Easy to mix in drinks, has no noticeable smell or flavour. Wanted a trustworthy organic ethical product and this fits the bill.
Good customer service. I now buy on subscription, and have added other products, switched my orders around as required without problem.
18 December 2025
Unprompted review
Ape Collagen
On my second pack of collagen, I'm starting to notice changes in my skin so far. I also take the beef protein, which I enjoy and have no issues with bloating.
8 December 2025
Unprompted review
Maple and cacao protein…
I’ve bought the maple and cacao protein powder a few times now occasionally adding a scoop of it to my hot milk as I make a coffee. Noticed a real difference - no noticeable beef taste or after taste. I’ve just ordered a top up and some colostrum, so will post an updated review once received. No issues with shipping before.
30 September 2025
Unprompted review
Reply from APE Nutrition
Hi Mikey,
Thank you so much for sharing this, we really appreciate your continued support.
It’s great to hear how you’ve been using the Maple Cacao protein, adding it into hot milk is such a nice way to have it. Glad to hear you’ve noticed a difference and that the taste has been a positive for you, that’s something we put a lot of care into while still keeping the ingredients as clean and minimal as possible.
Amazing to hear you’ve just topped up and added colostrum to your order as well. We’d love to hear how you get on with it.
Thanks again for taking the time to share your experience.
Stefie and The APE Team
Surprised by some of the reviews
Surprised by some of the reviews on here so posting mine.
Just ordered collagen and optimised male for other half. I’ve been using the cacao and maple protein powder with no issues and I actually really like it.it also lasts months. My other half was taking beef organs and with a physical job he felt they made a huge difference we just fancied a change up.
I’m hoping the collagen is ok for me as I do seem sensitive to it after using hunter and gather. Fingers crossed.
8 November 2025
Unprompted review
Reply from APE Nutrition
Hi Jacquie,
Thank you so much for taking the time to share your experience, we really appreciate it.
It’s great to hear you’ve been enjoying the Maple Cacao protein and that it’s been working well for you day to day. We often hear how well it fits into people’s routines, so it’s lovely to know that’s been your experience too.
It sounds like your other half has already felt the benefits of nutrient-dense support with Beef Organs, so hopefully the Optimised Male will be a great fit as a convenient alternative. We’d love to hear how he gets on with it.
In terms of the Collagen, we completely understand your caution, especially if you’ve had sensitivities before. Everyone can respond a little differently, so starting gradually can sometimes be a helpful way to assess how you feel with it. Our formulations are as clean and simple as possible, but we always recognise that individual tolerance can vary.
Thanks again for sharing such a balanced and thoughtful review, it really means a lot to us. If you have any questions or want a bit of guidance as you try the collagen, just let us know, we’re always here to help.
Stefie and The APE Team
Quality
We have been incorporating the maple cacao protein powder and colostrum and collagen from this company. At 67 and 58 there is a marked difference in our muscle tone after workouts. We were vegetarians for 15 years but felt something was missing. This is it! Thank you
25 October 2025
Unprompted review
Reply from APE Nutrition
Hi Sue,
It’s incredible to hear the difference you’ve both noticed, the combination of the Maple Cacao Protein, Colostrum and Collagen is something many people find really supportive, so it’s brilliant to hear it’s working so well for you both.
We also really appreciate you sharing your journey from being vegetarian and feeling like something was missing. Finding that balance can be such a personal process, so it’s great to hear you’ve found something that feels right for you now.
Thank you again for your support, and for taking the time to write this. If you ever have any questions or want help exploring anything else in the range, we’re always here.
Stefie and The APE Team
Good for lactose intolerance
Love the grass fed beef protein powder. I add oat milk, a banana, and a little xantham powder and get a thick creamy shake, great for after the gym. And with me being lactose intolerant i get no adverse stomach effects. Also loving the Cordyceps mushrooms. It's very expensive but it is quality.
1 August 2025
Unprompted review
My husband loves the optimiased male…
My husband loves the optimiased male supplements an they definitely work!
1 April 2025
Unprompted review
Reply from APE Nutrition
It’s great to hear your husband is getting on so well with the Optimised Male supplements and that he’s feeling the benefits.
We always try to focus on quality, well-researched ingredients that work with the body over time, so it’s great to know that’s coming through in his experience.
If either of you ever have any questions or want to explore anything else in the range, we’re always here to help.
Thanks again for the review and your support.
Stefie and The APE Team
Customer service
Customer service. They shipped to me allegedly with 24 hour service. On 27th September. But the parcel still hasn’t arrived, the tracking hasn’t budged since that day. The only thing i get from their customer service people is “we’re raising the matter with royal mail, please be patient.”
After a week the parcel’s clearly lost. Won’t be ordering from ape again, if this is what “service” looks like.
6 October 2025
Unprompted review
Reply from APE Nutrition
Hi Fabian,
Thank you so much for taking the time to share your feedback. I’m very sorry to hear about your frustrating shipping experience. I can see that you’ve been in touch with our customer support team and your initial issue has been resolved with our customer support team sending you out an immediate replacement. Thank you for working with us to figure that out.
We’re very sorry for the delayed response here on Trustpilot, we’re always aiming to follow up promptly when customers have a difficult experience and do everything we can to resolve it in the best possible way. I can see that you’ve ordered a few times since this initial difficulty and hope that means things have been repaired.
We’re grateful to have you as part of our community and if there is anything else we can do to support a better experience for you please don’t hesitate to reach out.
Take care,
Anna from the APE Nutrition team
I am addicted to the beef protein…
I am addicted to the beef protein powder in shot form with water! No joke! It like a roast dinner every day without all the prep work!
I have been a vegetarian for 7 years through choice due to animal cruelty & everything that comes with it within the global food chain! By this I mean nothing natural and absolute animal abuse.
I fell pregnant at 45 with my 4th child and iron levels were low. I felt weak, tired and defeated. I started taking prescription meds, then gave into my demons & started eating meat! The meds were not enough! I felt no relief just guilt for giving in. I had to continue on until the final trimester but knew there was no way I could eat meat the ancient way after the baby was born. That’s when I discovered Ape Nutrition! Oh my word! The protein powder alone gave me all the craving I needed! I wish I’d known whilst being pregnant this would have saved me! It’s not vegetarian I know but neither was I for most of my life! It’s given me the. Fix I need without the guilt of feeding of an ill treated animal pumped with hormones that no one needs!
I now also take the Beef Spleen , Optimised Female, Collegian Powder & the Celtic Oysters and I feel amazing everyday! I cannot recommend these products enough! Totally real, totally organic, cruelty free and so tasty! I’ll also add highly addictive!
APE…, be proud to be the best around!
Finally, real nutrition we can all truly absorb and benefit from 👍
3 October 2025
Unprompted review
Reply from APE Nutrition
Thank you so much for taking the time to share this, it really means a lot that you’ve taken the time to explain your journey so openly. We can hear just how challenging that period was for you, especially balancing your values with what your body needed during pregnancy. That’s not an easy place to be, and we completely understand the mix of frustration and guilt you described.
We’re so glad you found us when you did, and that the protein has given you a way to support your body without feeling like you’re compromising on what matters to you. The way you’ve described using it day to day genuinely made us smile, and “a roast dinner without the prep” might be one of our favourite descriptions yet.
It’s also amazing to hear how you’re getting on with the wider range. Products like the Beef Spleen, Optimised Female, Collagen and Oysters are all designed to work together to support things like iron levels, energy and overall nutrient intake, so it’s great to hear you’re feeling that difference.
Thank you again for your trust, your openness, and your support. It really does mean a lot to us.
Stefie and The APE Team
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