Ambassador Cruise Line Reviews 

The company would be better if they conducted their business with candour.
We booked and paid for a cruise to the arctic. What we fot was a third class trip to the Baltic.
Can't bear the lies and deceit of it all.
Ambassador you ripped our dreams into peices, dreams that many people will never be able to now fulfill.
Lying about no prior knowledge of a COMPLETE change of itinerary, many of your staff told us they already knew we were never going to the northern arctic. You denied us the option of cancelling our holiday and just went ahead taking us to capital cities we did not want to go too You docked us in shipping Terminals, not cruise terminals Lying to our faces whilst insulting many of us. The rude arrogant hotel director actually had the gaul to say we weren't prisoners on the ship. A lot of people cruise due to health and flying etc, my husband included in that, so in actual fact, we weren't able to get off and fly home and I felt kidnapped to some extent as there was no option for us to go home. Had you been honest before departure. This cruise would have been abandoned, but of course Ambassador know this, they know at least 3/4 of the passengers would have said they did not wish to continue and they would have to refund us all. Its despicable.
From the words of the hotel director on board, Madam you booked with Ambassador, its the equivalent of flying with Ryan air. Speaks volumes!
EDIT
To the team who responded to my trust pilot review. Its a shame you haven't responded to the complaint I did on board to head office and the complaint I made about no response, or maybe the response I finally got telling me my original response would be 28 days. Approximately 40 days ago. GET YOUR FACTS RIGHT!

We've cruised a fair bit but first time (and last) on Ambassador. We did the round the UK itinerary. It may be that this itinerary attracted an older demographic. Getting on and off the ship by the gangway was tortuous slow with HUGE queues.- needs a second gangway as so many had mobility needs. Tender ports were dreadful- it clearly says you must be able to get on/off the tender and manage steps. It's clear this was widely ignored and is a disaster waiting to happen. HUGE queues for tenders with staff physically lifting people on/off the boats and moving heavy mobility aids.
Most staff were lovely and a special shout out to the light entertainment team for their excellent fun quizzes. The rest of the entertainment was poor. Food wasn't great. One particularly strange meal was chicken parm with potato wedges and salad. It arrived with hot beef gravy - over the salad....it was sent back. Food in the MDR is exactly the same as in the buffet so limited choice. Vegetarian dishes poor and repetitive. Food service times short.
6 of us cruised as a group and every single one of us had upset stomachs on more than one occasion following fish/seafood dishes.
Cabins are tired.
Initially we were on deck 10. The vibration in the cabin was so bad nce the ship set sail that whilst lying in bed you couldn't read a book. The book shook too much!!!. This cabin however was clean and had comfortable beds and a functioning hairdryer. They moved us to deck 5 which was better for vibration but the beds were rock hard and the floor was bowed /loose/bouncy throughout. The bathroom stank of urine despite a 'deep clean'. Shower curtain held on by 3 shower hooks, shower drain kept blocking despite attempts to clear it. They did find us a couple of mattress toppers which made a difference. Cabin very tired, useless hairdryer.
We actually considered leaving the cruise in Liverpool- half way through as it was so bad. The logistics of getting from Liverpool to tilbury to get the car from the car park was just too difficult so we decided to tough it out. Couldn't get into Aberdeen as weather too rough, Guernsey port day was substituted for....... Portsmouth
In short - embarkation at Tilbury excellent. Staff mostly lovely. Light entertainment team fabulous.
Food nearly average, ship tired, rooms very tired, entertainment dreadful.
Ambassador is now Number 1 on our list for all the wrong reasons and will not be an experience we will wish to revisit.
I've given it 2 stars because staff were mainly lovely ....the ship/cruise/food would be a 1 star review

We travelled on the 12th of april cruise from portsmouth, visiting Portugal and Spain. Had a great time and many great memories created. Would use ambassador again.

Every one of the staff were friendly and polite. Nothing was too much trouble. The unexpected birthday celebration for my 80th birthday on the 5th April 2026 was exceptional and will be remembered for ever. We have already booked two more trips which proves how good they are

Excellent food especially the evening meal. Friendly efficient staff. Good entertainment and speakers . Good ports of call.

Did not get greeted by our cabin steward,never saw him for a week then ran into him in corridor, always got greeted by steward on other cruise lines.My husband did not like the extra beds on wall as he kept banging his head on them, when he complained he was ignored and told nothing to be done.There was no casino which made evening entertainment limited.No lunch left all cleared away when we returned from excursion, would have to think hard about going with them again.

Accommodation was good, entertainment was good, staff were always very helpful. Food was excellent. Good value for money.

Booked a September 2027 cruise and paid the deposit last year. Really looking forward to it but received an email cancelling the cruise because they have taken a corporate booking for the whole ship across the dates of my cruise. Just received the deposit refund but obviously the small individual bookings don't really matter, money talks. Really poor customer service. Be careful if you book, there's no guarantee it will actually happen

This was our first cruise and we were very impressed. The inside cabin we had was larger than we thought with plenty of cupboard and hanging space as well as a kettle with tea and coffee, TV, hairdryer, fridge and safe (although the safe was a bit small). The food was plentiful and there was so much choice in both the restaurant and buffet. Sometimes it was a bit difficult to find a seat in the buffet especially at breakfast and we hardly ever managed to find a table for 4 with our friends. All the staff were extremely helpful from the man who cleaned our room, to all the catering, restaurant and bar staff.as we as those on guest services. The shows were brilliant - like going to the West each night and the daily entertainment was plentiful. I also participated in a spa treatment which was really good. The drinks were priced very favourably. We did think WIFI would be included in the price and felt this was very expensive. We also thought that the £7 a day per person gratuities were steep for a 14 day cruise and that the company should ensure staff are paid a good wage and not rely on customers to contribute. We felt that we also had and wanted to tip those we came into most contact so again this brought the price up - though I understand you can opt out of gratuities. Bingo cards were also expensive even though the prizes were good. There was only one table tennis table in the games room with a long queue so more tables please. One of our excursions was cancelled and another changed which was a bit disappointing and also there were long queues at times to get off the boat or onto the shuttle buses. All in all we really enjoyed our trip and would definitely book another with you in the near future.

Enjoyed everything. Tilbury operation was an easy transfer to the ship and nice to have no flights etc involved. Staff were amazing, and we will be back.

Small ship but ALL staff very helpful and friendly . The two waiters who waited on table 51 ( SHIBA and PUNIA) were excellent

Update - the guest relations replies have not read my complaint, copy and paste style response. E.g., failure in the expedition drinks package yeah that was the weather! Photo package - six weeks after complaining the reply of this is a concession, complain to them. Paid ambassador, photographer is badged as ambassador. The photo sale is ambassador. If everything goes to schedule and as planned you won’t have need to complain. If it doesn’t, and they have frequent port changes/misses, and you feel that a complaint is appropriate, don’t hold out hope. Book with a company that has a better customer experience when things go wrong.

Ambassador are the Ryan air of cruising. Would I fly with Ryan air? Yes. Would I spend two weeks on Ryan air? No.
Arctic explorer and northern lights 13 night cruise, changed into a Baltic cruise with very mixed communications, limited amount of time in port, ship at rest in the day and cruising at night leading to heavy judder midship deck 8. Photo package misleading. Complaints process staggeringly poor. Crew excellent, but don’t have a problem, ambassador the worst company I have dealt with, speed of response, copy and paste approach, and little to no consideration for the customer. Avoid. Avoid. Avoid, if you do book and have an issue, expect the absolute worst, and don’t say you weren’t warned! (Provided you read this of course!)

Found the cruise enjoyable but mainly due to the people on it.

Poor excursions and entertainment management
Average restaurants
Customer comms also appalling

Only worth it if you get it super cheap

First time cruiser with ambassador and it exceeded my expectations. 1) delighted to have a formal night on a 3 day cruise. 2) Bar and wine prices very reasonable (and no service charge added!), 3) Some of the entertainment was excellent, 4) staff were all very courteous, 5) Food was very good, especially the formal night, 6) Upgrade to suite was very cheap!!! 7) Canapes at 10.30 each evening was a pleasant surprise, 7) (Dis)embarcation all went smoothly. Only one criticism - we would have loved to have "Old Speckled Hen" to drink. However, Doombar was a very acceptable alternative. Thank you Ambassador

We had an enjoyable time,made special by having our daughters and their husbands along with us.

From the embarkation until the disembarkation you did a fine job! We were very pleased with the -smaller- vessel, Ambition, with the helpfull crew and staff, with the excursions and the shows. Especially the Tour behind the scenes was very instructive and we enjoyed it very much. We had a very good time on board!

My only gripe is that there is nor enough to do on sea days. They are very.boring every cruise is the same including the shows. Made for old people sadly .

As with others on the March sailing to Alta for the Northern lights, I too was scammed by their change of destination 24 hours after leaving port.
The captain said that there would be 12 to 14m seas so we had to head to the Baltic.
A check of a number of different sea state sites showed 2 to 3m seas with medium winds. In addition P&O and Fred Olson managed to get their ships there with no problem at the same time according to ship tracker.
There was no acknowledgement of the complaint form I put in in and an email to guest services went unanswered.

Ambassador don't really seem to care about keeping customers.

Obviously, I will never sail with them again as I'd never be sure of getting to the destination I booked.

I received a reply from Ambassador on Trust pilot asking to put my complaint in writing.
I'd done that 5 weeks ago, while on board followed by 2 emails - none of which were even acknowledged.
They're trying to make out that I didn't follow their procedure.

We were impressed with the cleanliness and appearance of the ship generally. Entertainment was good and food in the main restaurant was excellent