Ambassador Cruise Line Reviews 

1,277
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 391 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their friendly, helpful, and efficient service, making interactions pleasant and ensuring a smooth journey. People frequently highlight the excellent quality of the food, with a wide variety of choices available, and the entertainment, often described as superb and professional. Reviewers also appreciate the ship's cleanliness and comfortable accommodations. However, some people were dissatisfied with significant itinerary changes, particularly when cruises advertised for specific scenic regions were altered to less desirable industrial ports. Reviewers mentioned disappointment when their planned holidays to destinations like the Norwegian fjords or Arctic Circle were unexpectedly changed to Baltic routes. Additionally, some customers found certain shore excursions or port stops to be uninteresting or poorly organized.

What people talk about most

Staff

Users describe positive interactions with staff, consistently highlighting their friendliness, helpfulness,... See more

Service

Customers had ambiguous experiences with service, with many praising the staff for being efficient, friendly,... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with many expressing satisfaction with their cruises,... See more

Quality

Consumers generally express satisfaction with the quality of food, often describing it as excellent,... See more

Location

Reviewers highlight ambiguous aspects of location, with many appreciating convenient local departure ports... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Our cabin person was amazing looked after us very well nothing was an issue Sometimes bar service was a bit slow but not really a massive problem Over all great fantastic cruise company

Rated 4 out of 5 stars

The service on board was very good. Entertainment was excellent food fantastic. Ship very friendly both staff and other guests. Getting around ship on scooter was no problem lifts all working and ver... See more

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1K reviews

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Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,277)

382 reviews in the last 12 months

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Rated 5 out of 5 stars

This was a lovely cruise visiting…

This was a lovely cruise visiting places we hadn't visited before. The crew/staff were wonderful. Always had a smile and a cheery hello. Nothing was too much trouble. The ship is very clean although some places are looking a bit tired. The food was excellent but some attention could be paid to the dishwasher, as I had several dirty plates. The evening entertainment was superb and the energy of the entertainment crew was unbounded. Day time entertainment on sea days was a bit lacking for men. Overall we had a jo;;y good holiday.

4 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First time cruising with Ambassador and…

First time cruising with Ambassador and it certainly won't be our last. Embarkation and disembarkation ran very smoothly. Ship immaculate. All staff extremely helpful and friendly. The only grumble I have is there could be more choice in the buffet restaurant. Other than that everything top notch. Entertainment excellent. Cruised from Liverpool which was very handy.

29 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!

We look forward to seeing you again soon for your second cruise.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Totally changed our itinerary from…

Totally changed our itinerary from Norway to a baltics tour to industrial ports. Customer Service atrocious don’t use

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 2 out of 5 stars

Our first time with Ambassedor was a…

Our first time with Ambassedor was a dissapointing time. breakfast buffet was crowded and noisy, an out break of Nora virus made it difficult to enjoy some of the things on offer. paid extra for decent Wfi although it was in the package ..very poor ..the pools and jacuzzi was closed day 2 and never opened durin the 14 days we were aboard. day 13 Belfast, we were more or less asked to vacate the ship for deep cleaning or stay in your cabin or gather in a designated bar and not leave until the cleaning was done 4.5 hrs later, we would not be able to walk round the ship during that time, those boarding in Belfast were told same, not a great way to spent your 1st day. seemed poorly managed all round we won't be going back.

9 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

The entertainment team...

The entertainment team.... Roman, Annie, Adam, Bethan, Hannah. Sorry if I left anyone out. The waiting staff are amazing also, very friendly.

Only grip i have is the water situation. Paying so much for the premium package and not having bottled water. But would definitely recommend it. Well done everyone!

15 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

First time with Ambassador on Ambiance

First time with Ambassador on Ambiance. Have sailed with other companies so able to compare.
Pros- Staff excellent, food excellent Coeliac diet extremely well catered for. All areas of the ship kept clean and we saw hand rails etc being regularly wiped. Cabin very clean and amazing storage space and large shower.
Sanitizer at the entrance to all restaurants(sad the number of people who just ignored them).
Shows were very good, nice to have plays on board very unique and a welcome change. Bands around the ship were also good and were excellent when they came together for a performance - best of Fleetwood Mac. Sea and Grass restaurant outstanding worth the extra.

Negative- Balcony far too small, air conditioning not good. Felt the Borough Market buffet too closed in for us with the furniture barriers separating the seating and then the closed in food area. Still not sure about being served your food there as it made me feel under pressure to make a quick choice- that is no reflection on the quality of the food, just prefer self service in the buffet. Saffron restaurant food was awful worst Indian we have had.

Overall the cruise was lovely and we enjoyed our time on and off the ship. It is an older ship and you can see that but we felt all areas were clean and well maintained. We would sail with Ambassador again if it was a cruise with the right destinations for us.

4 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the detailed feedback, we do value all our guests opinion .

We look forward to seeing you again for your second cruise very soon!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Mini Cruise

I went on Ambassador Cruise Line’s ship Ambience for the May Day Bank Holiday weekend. We went to the Netherlands and Belgium. It was very easy to visit places. The ship moored in IJmuiden, Netherlands and you can go to Amsterdam from there. The next day we moored in Zeebrugge and you can get to Bruges.
It was a great way to spend a weekend.
Back on the ship the food was very delicious, the cabin comfortable and great entertainment in the evening.

1 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First cruise and what an experience

First cruise and what an experience. Entertainment great, plenty of things to do and food great

8 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Be wary update

And when you comment on here , you get a bog standard, please put any comments in writing to guest relations. I have done that multiple times!!!

21 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties in contacting us.

Our Guest Relations Team are a happy discuss any issues raised via email.

For your reference I have added there email below. guestrelations@ambassadorcruiseline.com
We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Everything went well

Everything went well, great food, staff and on board entertainment.

2 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent ship

Excellent ship, such friendly staff, food was amazing. Shows and entertainment was outstanding.
Loved all the activities available during sea days and always plenty to do.
First time cruisers and our experience on Ambition was beyond our expectations. We would definitely book again.

25 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Smooth sailing ..

Smooth sailing from selecting our cruise to arriving back home.
Staff were on hand whenever needed and were so friendly & helpful. Excursions were good value for money and our food was delicious.
Looking to cruise with Ambassador again.

1 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

We had a brilliant time

We had a brilliant time. The cruise was wonderful right from the moment we arrived at the port. Food, drinks, cabins, entertainment and Norway were all amazing. We've booked another cruise with Ambassador for 2028 and are looking forward to this very much.

25 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again in 2028!!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

From start to finish my wife and I have…

From start to finish my wife and I have not got one complaint from the cabin crew to the waiters from the different types of food to the entertainment it was first class

9 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the amazing feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

The ship

The ship, the staff, the entertainment, the room staff just everything was great.
One bad thing was the bar staff in the Cavern giving out the cheaper drinks when we had ask and paid for the premium drinks within our package.

25 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!

We do value all our guests opinion .
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Wonderful experience throughout

Wonderful experience throughout. The scenery was spectacular & the port stops were great. Staff on the ship were fabulous - nothing was too much trouble for them. Food was great with a range of choices & the entertainment was second to none 😊

25 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Having sailed on Ambience before I can…

Having sailed on Ambience before I can say that everything was again excellent, facilities available throughout the ship was great, the communal areas were clean and tidy with excellent service by the staff . Restaurants have great choice and the food is wonderful. Would highly recommend, I gave in fact another 3 cruises booked on this ship.

1 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Thank you for your returning loyalty !

Kind Regards
Guest Relations Team

Rated 2 out of 5 stars

Pirates of the Caribbean

The crew performed an illegal act and the company passed it off as "following orders" before Ghosting us!!!!

My wife and I just finished a 15-day Caribbean cruise, flying home to LHR on the 15th Dec 2025.

The last day arrangements to fly people back to the UK defy description. We breakfasted at 7 to attend immigration at 8. The way matters were arranged we missed both breakfast and lunch. The company response was It is what it is. Unacceptable.

When we came to disembarked my card was scanned to show us off the ship and your crew refused to let me leave. They could not tell me why. When I tried to leave a staff member physically blocked my path. Two other people were also taken out of the line. All three were herded to the side, held there, overlooked by another crew member is white uniform. It turns out your staff &/or business systems had been unable to process payments.

Pirates of the Caribbean. For your crew to physically prevent paying passengers from leaving is unbelievable. In the UK would constitute illegal imprsonment. The fact that we had to stand there while hundreds of fellow passengers filed past us to leave the ship added to our anger and was humiliating and totally un-necessary.

Our crime? One man with a cabin on deck 9 “owed” £2-00.

The second man had a suite on deck 10 and told staff he had paid over £12,000 for this holiday and now he was detained and treated like a criminal in full view of everyone passing. His crime, he “owed” £3-00.

I also had a suite and spent £1,200 to £1,400 on wine & etc. We were detained for some time until a woman from reception attended with a card machine and demanded immediate payment, without any evidence of what the debt was for. She had no idea why I was there and I refused to stay any longer while she returned to reception to investigate. I left.

The Bridgetown 3 were all high value customers. I estimate that between us we spent £25,000 if you include on-board incidentals. I still do not know why I was illegally detained. All 3 of us were of the opinion that your company had our credit card details and this incident was down to the cruise line and its procedures. So once again were we treated like criminals to be detained and publicly shamed?

We complained to Ambassador and after a 5 weeks delay were told the crew were ordered to behave like this. I responded that an illegal act cannot be defended by orders. Following this Ambassador Ghosted us. See previous reviews as this is their standard response to people who complain.

There were many other, some serious, issues on this sailing which I will not bore you with.

I will NEVER sail with them again. Do so at your peril

15 December 2025
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

As we sailed 9 months before on…

As we sailed 9 months before on Ambience, we were surprised some members of staff remembered us, the crew are so lovely. The food excellent
Entertainment first class
And the weather amazing

24 April 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Worst cruise company

Duplicitous in order to avoid compensating new travellers for delivering a cheaper cruise and completely messing up transport to victoria Station. They hide in small print and take no responsibility. Very poor cruise line, would never travel with them again

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

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