Ambassador Cruise Line Reviews 

1,275
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 377 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and efficiency, making interactions pleasant. Many highlight the excellent quality of the food, often described as superb with wide variety, and the entertainment is frequently noted as professional and outstanding. Reviewers also appreciate the overall outstanding service and the ship's cleanliness. However, some customers were dissatisfied with significant itinerary changes, particularly when planned Arctic or Fjord cruises were altered to Baltic or industrial port visits. A few other people also felt that some aspects of service were lacking, mentioning issues with reception staff responsiveness or rudeness, while others noted food could be repetitive or mediocre, and entertainment quality occasionally did not meet expectations.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their friendliness, helpfulness, and... See more

Service

Customers had ambiguous experiences with service, with many praising the staff as amazing, polite, friendly,... See more

Holidays

Users describe ambiguous interactions with holidays, with many reviewers expressing satisfaction and having a... See more

Quality

Reviewers mention positive feedback about quality, with many consistently praising the food as excellent,... See more

Location

Customers consistently note ambiguous experiences with location, particularly regarding departure ports and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied

Rated 4 out of 5 stars

We have our last day on CFC Ambassador Renaissance. We had a nice time. Only complain we have is about the buffet, food is cold while must been hot. And what must be cold is warm. The equipment is... See more

Company replied

Rated 4 out of 5 stars

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,275)

380 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

this was my first cruise as i had never…

this was my first cruise as i had never done one before,i enjoyed myself every thing about it was enjoyable the staff where very friendly i have booked my next cruise with you

13 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon, thank you for your returning loyalty .

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Mini cruise

We had a great time on our mini cruise from dundee to the fyords its the first time we travelled with ambassador and it wont be the last

13 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

We have sailed with you Many times this is the best summer cruise

We have sailed with you Many times the crew are amazing very polite and friendly and helpful nothing is too much trouble. The fjords were amazing too I had been before but my partner hadn't but we went to different fjords before. I think the Saturday on our way home when we done the sail by fjords just finished the cruise of a treat, and we also had lovely weather which helps.

25 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Second time on Ambassador Ambition

Second time on Ambassador Ambition. Very friendly staff, lovely ship, food is very nice. My husband is Coeliac and was very well catered for, nothing was an issue. It would have been nice to have gluten free beer is one of the bars.

We booked a ceremony at Sea to celebrate our Pearl wedding anniversary and it was absolutely amazing from start to finish. From arriving in our cabin to flowers and champagne to the cake (gluten free), ceremony, photographs and video and the meal in Saffron Indian restaurant. All very good value for money. To be recommended.

1 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

Good and bad on our cruise

Staff are amazing they can't do enough for you. I would give them 5 stars.
Food was really good I don't think we had a bad meal during the 12 nights we were on board.
The reasons for 3 stars are the drinks, we had the drinks package and for some reason they don't serve bottled water, why goodness only knows, this caused queues in the buffet most mornings as people tried to fill their water bottles whilst people were trying to get their fruit juice from the same machine. Also when you order a soft drink they pour you a 200ml serving from a can - why can't they just give you the can. I was served the wrong drink 3 times I was served soda water instead of sprite zero.
Finally, the boat itself is old and we were unfortunate to be in a room where the air conditioning was really loud. Our room steward even commented on it. We complained repeatedly, the fitters tried 4 times to fix it but couldn't. Also when the sea was a bit choppy and our cabin creaked and made lots of strange noises one of which sounded like a marble rolling round in the ceiling.
We were on a cruise to Iceland and the ports we stopped in were really good - I would definitely go back to Iceland but not on an Ambassador cruise.

13 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback.

We are sorry to hear that you will not be sailing with us again, however we do wish you well for the future.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Wonderful experience

We had a wonderful experience, on our maiden voyage with Ambassador, to Norway
The staff were extremely helpful and kind. Very impressed with the entertainment. We managed to see all the evening shows, which was unusual for us.
The food and service in the Buckingham, was fantastic. Met some wonderful people on table 54. Staff that served us was great.
Room service was efficient and unintrusive.
Impressed with the trip booking process.
Need to assess the heading, of moderate hike. Due to the age of some of your clients.

25 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback, we do value all our guests opinion.

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 3 out of 5 stars

Beware travelling to Iceland without a hot water bottle

The staff were amazing.
But. Whenever you see BUT you know something was wrong.
Food was fantastic for a gluten free like me. Food was so carefully made to suit all of us with dietary requirements.
But.
Our trip was to Iceland. So while England was sweltering, we were cold. But we had gone with winter clothes, so were prepared.
But. The heating controls in our room didn’t work. So we complained. An engineer changed the thermostat, still no change. We complained again, someone came and left a note. STILL no change. We went and spoke to the reception customer services……you guessed, NO CHANGE. We went to bed dressed for 4 nights. I should have asked for extra bedding…….but no staff thought to offer extra duvets.
When we returned I wrote a letter, stamp and post box style, to one of the directors listed on the internet.
I asked for a similar reply. I am still waiting.
I got an e-mail saying they would contact me in 28 days. It failed to name the sender, so we have no point of contact.
And, like the repair, it has yet to happen.

22 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com,

Kindly note that our Guest Relations Team have up to 28 days to respond .

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Tilbury very convenient and a smooth…

Tilbury very convenient and a smooth transfer onto the
ship

Ship clean and tidy , very friendly and efficient
staff

Food and entertainment FIRST CLASS

Behind the scenes cost was way overpriced !

A few worn carpets on some of the stairs

For our first cruise we were delighted and have booked another for Sept 2027

25 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the detailed feedback!

We very much look forward in welcoming you back on board again this year, thank you for your returning loyalty.

Kind Regards

Guest Relations Team

Rated 5 out of 5 stars

Had a great time,food excellent and…

Had a great time,food excellent and entertainment great.

1 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Customer service is horrendous…

Customer service is horrendous overcharged agreed price over the phone sent confirmation totally different price. Phoned back incompetent Saturday person told they unable to do anything and would need to call back on Monday. Called Monday the person spoke to couldn’t careless listening to my issue and concerns awaiting for my complaint to be dealt with prob get a new a PM first

20 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you have faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 1 out of 5 stars

Customer service is horrendous phoned…

Customer service is horrendous phoned on a Saturday one incompetent member off staff working. Over charged me and told me to phone back on Monday to fix. Woman spoke to one Monday morning couldn’t care less. My last booking with this company of crooks.

19 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.

Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Surprisingly Good

I cruises from Liverpool to Norwegian Fjords on Ambition. I wasn't sure about cruising on a smaller ship, but I had a great time. Food was really good. Entertainment was excellent. Staff were all friendly and super helpful and hard working.

15 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great

Loved this cruise, cannot fault it. The no-fly part was an absolute dream, embarking and disembarking was faultless. Food was great everywhere we ate and staff could not do enough for passengers. Shameful that some passengers ignored staffs request for handwashing on entering to eat, or to use hand sanitizer ...do these idiots not remember covid and the possibility of norovirus ... suppose you cannot reason with the unreasonable. I would do this Fjord cruise again from Dundee in a heartbeat. Loved the 4 night cruise, just brilliant.

13 July 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent Cruise

The ship is small so meeting fellow passengers is more likely. In the dining room I like how the staff allocate seating to help with mixing. Great food. The staff are all friendly and efficient. Palladum shows are so professional. Excellent cruise.

13 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Wonderful staff on the ship They cannot…

Wonderful staff on the ship They cannot do enough to make your trip memorable Great shows and entertainment Not my first trip and won’t be my last !

25 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

What a great cruise

Everything about this cruise was amazing. The staff were so friendly and couldn’t do enough for us. Entertainment was brilliant and plenty to do on sea days. This was our 4th cruise on Ambience and will definitely book another in the future. Tilbury is a great location for us to travel to

13 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

From arriving at the Port of Liverpool…

From arriving at the Port of Liverpool we received the best courteous treatment. Cases taken and at our cabin door as we arrived, Greated by our steward who informed us of treats wine fruit and chocolates awaiting for us such wonderful service.
Clean comfortable room excellent food, all staff on board cheerful attentive all happy to ensure our cruise met expectations.
Shows best ever, plenty of variety throughout the day spar is a must.
Can't wait to book our next adventure.
Well done yet again AMBITION our lady of the seas.

25 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Once again a truly enjoyable cruise on…

Once again a truly enjoyable cruise on Ambition. The general atmosphere, attentive staff, quality entertainment and excellent food never fails to impress. Nothing is too much trouble to the very professional and friendly staff. This is quality cruising and why we keep coming back.

25 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Staff and Service Brilliant

Staff and Service Brilliant

24 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

It was the best holiday that I have had…

It was the best holiday that I have had in many years. Trying to define the part that we enjoyed the most is very difficult as we enjoyed so many different experiences. The bars were an excellent as we met other people and had lovely chats. Then there were the craft groups, the choir and theatre all enormous fun and entertaining. I hardly dare mention the food , superb is not enough.
My son, who has a very short concentration span , never once complained or had a tantrum. In fact he suggested that we sign up for next year. And so we did

25 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

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