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Rated 2 out of 5 stars

You cannot just print a page - somehow they prevent that so you use looker studio for thousands of dollars of use a screenshot - very primitive from a useful point of view - you will spend hours tryin... See more

Company replied

Rated 5 out of 5 stars

In my opinion, this is the best backlink analysis tool. I rarely use the semantic tools, although they are indispensable for finding low-competition keywords. But their backlink analyzers are my most... See more

Company replied

Rated 1 out of 5 stars

This company operates with a complete lack of integrity. The product, simply put, is deceptive. They claim a free trial, yet users are hit with unexpected charges—$29 after registration. It's not just... See more

Company replied

Rated 1 out of 5 stars

Horrible company who provide false data about businesses based on estimations from keywords rather than fact. They can't be bothered integrating a google analytics link to sites to gain real traffic d... See more

Company replied

Company details

  1. SEO Service
  2. Internet Marketing Service

Written by the company

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs all-in-one SEO toolset can help you with competitor, keyword, and content research, link building, website audit, rank tracking and mentions monitoring. Ahrefs provides maximum data and accuracy thanks to its database of 8 billion keywords and 421 billion indexed pages.


Contact info

2.1

Poor

TrustScore 2 out of 5

317 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 18% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

Their credit system is a total scam

Their credit system is a total scam, the worst subscription type i ever saw anywhere. Every single action/click costs you a credit on an already expensive plan, you can't do anything without draining your account in a couple of days. Absolute and straightforward rip off, total joke. How can you possibly humiliate your clients more?

1 April 2025
Unprompted review
Rated 1 out of 5 stars

Worst service

Worst service; UberSuggest is much, much cheaper and better than it, really.

I used both, Ubersuggest in the beginning, then tried Ahrefs, and then I regretted stopping the subscription for Ubersuggest.

20 June 2025
Unprompted review
Rated 2 out of 5 stars

The Next Blackberry

I've been using Ahrefs since the first week they introduced their demo on BlackhatWorld over a decade ago, but I finally decided to check out what the competition is doing, especially now that they have this credits system with an already expensive plan. And this decision didn't come lightly, but rather after several ping pongs with support and getting tired of their elitist attitude.

To my surprise, the competition out there doesn't only compete with the tool set, but also with pricing. There are tools that have daily keyword tracking for a fraction of the price, and technical SEO tools that can do the job much faster, much better, for the same price.

Now after almost 6 months of testing I will slowly plan my way out, and I'm writing this review to make Ahrefs aware of the ongoing issues. Listen to your pro users, we've been with you from the start.

20 May 2025
Unprompted review
Rated 2 out of 5 stars

Elitist Attitude for a subpar product

Their Site Audit tool doesn't work half the time, gives inconsistent reports and results. Their team is absolutely unhelpful with a highly elitist attitude as if they are doing me a favor my letting me use their platform. For the price they charge you would think that they would provide a more robust solution as well as support. Site Audit isn't made well enough to even scan a shopify site properly, who would have that in 2025 AHREFs doesn't give two hoots about the largest ecommerce solution provider out there.

16 May 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Ankush,

Thanks for your feedback. We’re sorry to hear that your experience with Site Audit and our support team didn’t meet your expectations.

To clarify, the issues you experienced with scanning your Shopify site were related to JavaScript rendering not being enabled in your project settings, as mentioned by my colleague in support. Once our support team identified this, they activated JavaScript rendering and re-ran the audit, which resolved the problem.

We also followed up with an offer of either two weeks of free access or a reset of your Site Audit credits as a gesture of goodwill. We haven’t yet heard back, but we’re still happy to apply either option if you’d like to move forward.

Our support team is here to help, and we always aim to provide solutions with professionalism and respect. If you’d like to continue the conversation or need assistance with anything else, please don’t hesitate to reach out.

—The Ahrefs Team

Rated 3 out of 5 stars

Good tool but please lower the prices

Good tool but please lower the prices, its very expensive.

3 April 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Shabir,

Thanks for the honest feedback! We’re glad to hear you find the tool useful.

We understand that Ahrefs may feel expensive compared to some alternatives, but our pricing reflects the scale of the data we provide, the infrastructure behind it, and the ongoing improvements we make across the platform. That said, we’re always listening, and feedback like yours plays a role in how we shape future plans and offerings.

Thanks again for taking the time to share your thoughts.

—The Ahrefs Team

Rated 1 out of 5 stars

Such a bad, ignorant customer support

We are paying more than $2,000 for this service, recently we contacted the customer support to ask about a recent crawl which results seems to be a bug from them. The answer from their support are amazingly wrong, they seem to have 0 knowledge about SEO or any technical knowledge, just repeating the message they see in the ahref report without doing any proper thinking or research, and making obvious mistakes and wrong recommandations. If this is what we get for what we pay, then we will not renew.

29 April 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Aurele,

Thanks for your feedback, and we’re sorry to hear you were disappointed with the support experience.

We’ve reviewed your recent interactions and can confirm our team provided accurate guidance based on your crawl configuration and how our Site Audit tool checks hreflang implementation. That said, we understand that technical limitations, especially around crawl depth and language page coverage, can be frustrating, and we always aim to explain those clearly and constructively.

If there’s anything still unresolved or unclear, we’d be happy to continue the conversation and make sure everything is addressed properly. Please feel free to follow up through your existing support thread, and we’ll be glad to assist further.

—The Ahrefs Team

Rated 5 out of 5 stars

I have been using Ahrefs for years…

I have been using Ahrefs for years because it is a useful tool for researching keywords.
However, I think Ahrefs is pressured to add more functionality that only complicates the app and potentially frustrates users.
Ahrefs traffic reporting is notoriously inaccurate, and I appreciate that Ahrefs is 100% transparent about the fact that the traffic results presented are estimated (based on ranking keywords).
Too many users continue using Ahrefs traffic reports as a benchmark, which is wrong.
Ahrefs should consider removing traffic statistics because the traffic "estimates" are entirely different (wrong) from Google Analytics.
I recommend that Ahrefs focus on providing data that they know is accurate.

14 April 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi there,

Thanks so much for being a long-time user and for sharing such thoughtful feedback!

You’re absolutely right: our traffic estimates are based on keyword rankings and CTR models, and we’re always transparent about their limitations. They’re intended to provide directional insights for competitor research and SEO strategy when first-party data isn’t available.

We also hear your concerns about product complexity. Striking the right balance between adding new features and keeping the experience focused is something we take seriously, and feedback like yours plays a big role in shaping how we evolve.

Thanks again for taking the time to share your thoughts. We really appreciate it!

—The Ahrefs Team

Rated 3 out of 5 stars

Account Got Blocked Without Warning – No Real Answers

I’d been using my Ahrefs account for about two months, then it got blocked. They did refund me, which I appreciate, since it happened just two days after I renewed my subscription. But still, there was no warning, no heads-up, nothing. And just like that, I lost all my tracking data.

So I reached out to support to figure out what happened, but all I got was a vague explanation about their abuse policy. No real answers.

Then I tried again. I created a brand-new account on April 8th, hoping to start fresh. This time, I added two extra user seats, just in case the issue was related to multiple users on one account. That’s my best guess as to why the first one got blocked—and honestly, that’s fair. But guess what? That account got blocked too, on April 10th. Same story, same runaround.

I really think there might be a misunderstanding here—I’m just trying to figure out what’s going on. But their response was basically:
"We will not be providing this detail to you as we reserve the right to withhold additional details..." followed by a link to their Terms.

Honestly, that’s super frustrating. If something’s wrong, just tell me what it is so I can fix it.

9 April 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Judy,

Thank you for taking the time to share your experience. I’m genuinely sorry to hear how frustrating this situation has been for you.

We understand how disruptive it is to lose access to your account and data without prior warning, especially when you’re trying to understand what went wrong and how to avoid it in the future.

Whenever accounts are blocked, it’s never done lightly. These actions are only taken after a thorough review in accordance with our Terms of Service and internal abuse prevention policies. While I understand the desire for more detailed information, we’re not always able to disclose specifics, especially when our internal systems flag potentially risky patterns.

We truly regret that this has caused inconvenience, especially after your efforts to start fresh. I do appreciate your professionalism throughout, and I’m sorry we couldn’t find a better resolution here.

If you have further questions, we’re still here to help as much as possible within our guidelines.

Rated 1 out of 5 stars

I subscribed to their starter plan

I subscribed to their starter plan, worse thing is they won't tell you what credit I've consumed i.e. you have no idea when it will run out. Very scummy behavior.

Edit: The icon is still hidden. It takes no effort to make it visible. Very scummy.

25 March 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Sid,

We're very sorry to hear that the Starter plan did not meet your expectations.

While you're correct that we do not provide in-depth credit logs for each action, we do make it easy for users on credit-based plans to monitor their usage. You can always check your credit usage in the upper right-hand corner of the interface or in your account settings. This should allow you to see both credits consumed and credits remanining. Neither of these are hidden from users.

In addition, we have created several comprehensive help guides to assist users in understanding how credit-based plans work and which actions consume credits.

If you need further clarficiation on any of these points, please reach out to customer support.

Rated 3 out of 5 stars

Overpriced & Inaccurate sometimes

Ahrefs is great for niche research and for domain rating, but when it comes to traffic and keyword research, the estimates can be quite off, making the process frustrating and confusing. Plus, their pricing is pretty high for what they offer, and I’m not sure it’s really worth it.

11 July 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Abdul,

Thanks for taking the time to leave a review. When you notice estimates are off, please don't hesitate to contact customer support. They'll let our team know so it can be investigated.

Rated 1 out of 5 stars

Bad Data

Traffic estimates are insanely wrong for website research. By insanely wrong I mean it's estimating 8k traffic a month for sites getting 150k. That's almost 20 times off lol.

Don't waste your money on this.

20 March 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Scott,

Please note that we only provide estimates for organic traffic. We do regularly see complaints from websites that have significant paid, social, or direct traffic who misunderstand that we only report organic traffic.

If you are speaking of organic traffic and feel our estimates are off, please contact customer support with specific examples so that we can take a look.

Rated 5 out of 5 stars

My Favorite SEO tool

Ahrefs is my favorite SEO tool. But its price is so high. Not possible to renew every month. You guys add a free version with limited features. So everyone benefits from that.

3 March 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Aninda,

Thank you so much for taking the time to leave a review. We completely understand that sometimes you have to take a break, and we're thrilled to hear that our free tier helps out when that happens.

Thanks for being one of our valued customers!

Rated 3 out of 5 stars

Best SEO tool with BIG BUT

The best SEO tool out there .. no matter, most accurate data .. yet, they keep growing the prices and limit the available features based on the subscription plans .. I'd say not fair enough, as anyways they have a huge user list, so this simply reduces it.

16 February 2025
Unprompted review
Rated 1 out of 5 stars

The credit system sucks

The credit system sucks, they charge $0.5 per SQL query, it's completely crazy and unacceptable, you can't really use it, it makes no sense to charge a monthly subscription and then put in a credit system that under normal use would last less than 2 hours, it's absurd.

23 February 2025
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Noah,

Thanks for taking the time to leave your thoughts. There might be some confusion, because none of our credit-based plans charge $0.5 per SQL query. The Starter plan comes with 100 credits for $30 (and an additional 500 for verified projects), working out to $0.3 per query. The Lite plan comes with 500 credits (and an additional per verified project), working out to $.26 per query.

These plans are designed for very light usage, not usage that would be exceeded within two hours. Please do reach out to customer support via live chat or support@ahrefs.com so we can assist you with the platform and figure out how the credits are being consumed so quickly. Thank you!

Rated 3 out of 5 stars

I am using ahrefs for some months now

I am using ahrefs for some months now. Not the best, but also not the worst.
What i would improve is the toxic backlinks filter, so you can find them faster.
The recent update is buggy, and does not always show me the seo details of the page, even though it has everything.
I hope they fix it with the upcoming updates.

7 December 2024
Unprompted review
Rated 4 out of 5 stars

Great backlink analyzer

Great backlink analyzer, very simple to use. I also like website authority checker, it helps me to find reliable donors for my linkbuilding strategy.
The price could be cheaper though :(

3 December 2024
Unprompted review
Rated 3 out of 5 stars

Its a good tool for SEO but very…

Its a good tool for SEO but very expensive. However, I like the free tools. Just maximise tools available out there if its not a big project.

22 November 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Ellen,

Thanks so much for taking the time to share your thoughts with us! :-) Yes, if it's your own project and you're just running a simple analysis, we have a ton of useful free tools. We're glad to hear you're getting some good insights with them!

Rated 1 out of 5 stars

Fake Unlimited Plan

Ahrefs is pretending thet have added an unlimited plan, but I just got restricted for "unfair usage", I work alone, no agency, no api, if you have any of those, forget about ahrefs.

Customer support claimed "the process is fully automated so they do not have any control over it ", but magically, when I told them I am about to issue a chargeback, she find a way to make "adjustments" and unblock it right away.

Customer service lied the exact same way, Ahrefs is lying on their pricing page, they have just replace the 500 credits + 50$ for additionnal 500 with a so called unlimited plan, but if you reach 1000 credits (more or less) you get blocked for "unfair usage".

This is no surprise they have the worst ratings on all seo tools, this is because they are the most dishonest of all and the most greedy, I am canceling my account and not coming back this time.

19 November 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi Fredy,

We're sorry to hear you've had a negative experience. You are correct that the unlimited plans do come with a fair usage clause. The thresholds are not more or less 1,000 credits. We do, however, have a number of automatic safeguards in place to prevent unfair usage, including (but not limited to) account sharing and the use of proxies, scripts, and unauthorized software. As explained customer service, these safeguards are temporary.

If you need more information, please don't hesitate to reach back out to customer support.

Rated 1 out of 5 stars

Horrible company who provide false data…

Horrible company who provide false data about businesses based on estimations from keywords rather than fact. They can't be bothered integrating a google analytics link to sites to gain real traffic data. Instead they just use a completely inaccurate method of estimating it from keywords. Our sites traffic is by far USA but Ahrefs shows it as 70% Indian. It's simply miss-information and they are looking at a decent lawsuit due to their defamation of businesses like ours. Stay away from their false data!!!

6 November 2024
Unprompted review
Ahrefs logo

Reply from Ahrefs

Hi there,

We're sorry to hear you've had a negative experience with our traffic estimations. We do strive for transparency about all of our metrics, and our data scientists are continually refining and improving our metrics.

You are welcome to reach out to support@ahrefs.com with specific examples if you would like our team to look into your case.

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