Aera have a gorgeous, clear and easy to navigate website. The images are true to their pieces, and not digitally rendered reproductions. (Can only speak ref M1 dune model. Ordering was straight... See more
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Over the moon with my C-1 chronograph! First, what a beautifully presented package and leather case! The watch itself is a stunner, ...stylish, refined, and yet rugged. Beautful minimalistic deisgned... See more
Company replied
From the first moment I saw the Aera D-1 whiteout I knew I had to have one. Unfortunately, i missed the initial release and lost the opportunity after they sold out immediately. After... See more
Company replied
After buying the D-1 decided to add the P-1 to the watch box. Both outstanding pieces in their simplicity, elegance and superb finish. Attention to detail includes; non-generic design bringing a mod... See more
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Company details
Written by the company
A good watch is about far more than simply telling time - it’s about integrity, authenticity and design that lasts. These are the pillars on which Aera was founded. Aera crafts purposeful and functional instruments that are designed to be used everyday and built to last a lifetime. We call them Tools for Life. Good product design depends on rigorous functionality, elevated engineering and great style. With this in mind, close friends and watch industry veterans Jas Minhas and Olof Larsson, co-founded Aera in 2018. The duo decided it would focus its efforts on creating a new range of Swiss made mechanical watches that were enduringly useful, contemporary in appearance and price, with a quality level to ensure they would stand the test of time. Launched in July 2022, the design, quality and pricing of our instruments has convinced both watch collectors, style and design enthusiasts to invest and make an Aera their everyday watch of choice.
Contact info
United Kingdom
- hello@aera.co
- aera.co
4.7
Excellent
185 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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A breath of fresh Aera, sorry not sorry!
Aera have a gorgeous, clear and easy to navigate website.
The images are true to their pieces, and not digitally rendered reproductions.
(Can only speak ref M1 dune model.
Ordering was straight forward and they kept me updated on schedules, with a couple of personally sent emails.
Really happy to own and wear something extremely well made, rare and unique in today’s global wristwatch market.
25 March 2026
Not limited edition of 25 beware marketing scam
To be fair the watch is ok but feel cheated i purchased 1 of 25 limited edition watch now being sold as limited on the mr porter site so not limited at all just a play on words that is scamming in my opinion and Ted Snyder should not attach his name to such collabs
Looks bad for his brand
16 February 2026
Reply from Aera Instruments
Dear Mark,
Firstly thank you for purchasing one of our Aera x Todd Snyder Whiteout Special Edition watches. Our Todd Snyder D-1 Whiteout and D-1 Blackout special editions were only made in editions of 25 units each. You will be able to see the serial number of your watch on the case-back and rear left lug which clearly states it is an edition of 25. Mr Porter ordered a few units of the Blackout and Whiteout which they only launched last week with a number of other Aera watches and they decided not to show the serial numbers of the watches they photographed. As you purchased a watch from us directly we would have appreciated you contacting us so that we could have explained this to you and would have saved you from coming to an incorrect conclusion.
If you would like to discuss this further please feel free to contact us at hello@aera.co and i will be happy to arrange a call with you.
Update 12.03.26
We wanted to provide you with an update. As of 11.03.26 Mr Porter have now updated the Whiteout and Blackout case-back images to showcase the serial number to avoid any further confusion. We hope that this now addresses your concerns. If you are not happy with your watch we offer a 30 day money back guarantee (Please note the watch will need to be returned in the same condition it arrived in)
Be well
Jas
Team Aera
High quality and something different
From the first moment I saw the Aera D-1 whiteout I knew I had to have one.
Unfortunately, i missed the initial release and lost the opportunity after they sold out immediately.
After I sent an e mail explaining my lapse on failing to secure one of the very limited 25 made, I received a reply to explain that a client hadn't completed their purchase!
Jas (the boss) took the time to get involved and ask customer services to arrange for me to finalise my purchase.
A few days later and it arrived, a day ahead of schedule!
WOW, an absolutely stunning piece that is robust and beautifully made.
I'm so glad I managed to get one on my wrist.
The whole Aera range is exquisite, something stylish, distinctive and a breath of fresh air from the myriad of mainstream watches available, just so individual.
If you want a high quality, well designed and very competitive watch, look no further!
16 February 2026
Reply from Aera Instruments
Thank you for such a fantastic review Pat.
The D-1 Whiteout is a very special release for us and we're delighted that one of these unique pieces ultimately found its way onto your wrist. I very much enjoyed our conversations and happy that we were able to make this happen for you.
It’s wonderful to hear how much you’re enjoying your watch and we deepply appreciate your enthusiasm and support. We wish you many years of happiness with your timepiece. Be well. Jas
Reply from Aera Instruments
Thank you for taking the time to review your FKM Scuba black rubber strap. We are happy to hear that you like it.
Over the moon with my C-1 Chronograph!
Over the moon with my C-1 chronograph! First, what a beautifully presented package and leather case! The watch itself is a stunner, ...stylish, refined, and yet rugged. Beautful minimalistic deisgned and attention to detail. Plus the leather strap is next level. No corners cut, ...well done Aera!
12 December 2025
Reply from Aera Instruments
Thank you for taking the time to share your experience with your C-1 Chrono. It's truly rewarding to hear. Feedback like this is what drives us, and we're thrilled that you've had a positive experience.
A great experience and a great watch
Product arrived 6 days after ordering. I was kept up to date throughout. Lovely watch - great craftsmanship and the design means it sits incredibly comfortably on the wrist
4 November 2025
Reply from Aera Instruments
Thank you for your kind words Peter. This feedback of yours is what drives us. Its rewarding to hear that you were happy with how our team communicated with you and ultimately with your M-1 Dune watch when it arrived. We wish you many years of enjoyment with it.
Super swift in responding
Super swift in responding! Very helpful and friendly! ….and my new watch is a Perfect 10…!!!
23 October 2025
Reply from Aera Instruments
Thank you for your wonderful words Miso. Our product quality and customer interactions are of the upmost importance to us so happy to know that you were looked after from start to finish. Your support means a lot to us, and we remain on hand should you need any further help.
Enjoy every moment with your AERA
Watches are really good to look at
Watches are really good to look at . Different in a unique sort of way ...
Personal touch in the note sent with the watch was a very nice touch
Great service from order to delivery
22 October 2025
Reply from Aera Instruments
Thank you for taking the time to share your experience Rob. We are happy to hear that you appreciate the distinctive design of your M-1 Field and the personal touch that came with it. It was a pleasure to be of assistance. Be well, Jas.
A great watch at a great price
A great watch at a great price - challenging the sense of luxury brands
Another AERA homerun
22 October 2025
Reply from Aera Instruments
We're really pleased that you're happy Peter. We very much appreciate hearing your sentiments and your continued support is deeply appreciated.
Be well, Jas.
Poor Service
Similar to others, I ordered a watch and have an issue; rather than return it outright (guaranteed by the policy with no questions offered), I asked to exchange it. Despite emails to their support and founders, I have had no response a week later.
The watch itself is wonderfully designed but for an up and coming microbrand recommended by Monocle (among others), this is not the service expected. I wouldn't buy another watch like this online.
25 October 2025
Unprompted review
Reply from Aera Instruments
Dear Andrew.
We are sorry to hear about your experience with us. We have checked our customer support emails and do not seem to have received any emails from you but this is now in the hands of our CEO who has written to you directly. We will get this resolved for you.
Buying a watch online can be a risky…
Buying a watch online can be a risky business but an excellent magazine review and of course a stunning design meant I had to take the plunge. Really helpful e-mail exchange with the team led to a simple and secure payment and very speedy shipping.
Very happy owner of my C-1...
17 October 2025
Reply from Aera Instruments
Thank you for your leap of faith and for your kind words Chris. We're thrilled that the C-1 Rennsport design caught your attention. It's always rewarding to hear that one of our watches has found a happy owner.
Fantastic watches with unique designs
Fantastic watches with unique designs! The Aera team are truly amazing to deal with throughout the entire experience. I can’t recommend the watches, the brand, passion and commitment behind everything team Aera do!
Amazing work guys and thanks again
17 October 2025
Reply from Aera Instruments
Thank you Philip. It means a lot to receive a review like yours. We settled on the unique pink shade of the M-1 Dune specifically because of the way it changes under different light so very happy that you noticed. It's truly rewarding to hear that you are enjoying it, and hope you do so for years to come.
Aera M-1 Dune
I recently received the M-1 Dune and was blown away by the attention to detail that went into making it (raised numbering, dish dial, indented small seconds, great lume, and the dynamic dune color). Very happy with the purchase!
22 October 2025
Unprompted review
Reply from Aera Instruments
Thank you for sharing your thoughts David. We're very happy to hear that our M-1 Dune has made such a strong impression. We agree that It’s the finer details in life that make all the difference.
Great watch and excellent service
Great watch and excellent service. Watch is fantastic. Good quality and looks fantastic. Had a few questions before buying and had a good email exchange as well as good follow up after my purchase.
30 September 2025
Reply from Aera Instruments
Thank you so much for your kind review Philip. We are happy to hear you’re enjoying your watch and that our team could help answer your questions along the way. We really appreciate your support.
Enjoy your M-1 Dune
I ordered the M-1 Dune model…
I ordered the M-1 Dune model. Seamless process from ordering to delivery and the watch is just what I want; classic ‘Dirty Dozen’ styling presented in a beautifully designed and constructed watch. I am impressed.
10 October 2025
Unprompted review
Reply from Aera Instruments
Thank you for your wonderful feedback. We’re delighted to hear the M-1 Dune met your expectations. We strive to make the purchasing process as smooth as possible, so it's rewarding to know that you experienced this. We're here anytime if you ever need any further help.
Preordering was simple
Preordering was simple. The delivery service was fast. Package was well prepared and the note was the high point. Thank you
22 September 2025
Reply from Aera Instruments
Thank you for leaving such a wonderful review Jorge. We’re delighted to hear you had a great overall experience, and the team will be thrilled to know their attention to detail is appreciated. We remain on hand now and in the future. Be well, Jas.
Love the M1
Love the M1
I also got the Aera stand and it looks perfect with the watch.
22 September 2025
Reply from Aera Instruments
We're so pleased you're happy with your M-1 Dune. Thanks for sharing and for being part of the Aera journey Richard.
Very happy.Good communication…
Very happy.Good communication throughout and watch dispatched and delivered as promised.
22 September 2025
Reply from Aera Instruments
Thank you Peter. It is great to hear you are happy with your watch and that everything went smoothly from start to finish. Your kind words mean a lot.
Tailored service for an amazing watch!
15 September 2025
Reply from Aera Instruments
Thank you for your additional kind words. We're glad you enjoyed our service and that your new M-1 Blackbird is hitting the mark.
Simple and beautiful
Simple, beautiful handwound watch without date display. Features an intricate band with seamless integration. Love it.
6 August 2025
Reply from Aera Instruments
We're really pleased to hear you're enjoying your M-1 Blackbird Yoshiro San. We spent many years refining our case shape and lugs, which seamlessly integrate with our straps, so it's rewarding to know that you're happy.
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