Adel Professional Hair & Beauty Reviews 

1,617
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 281 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that orders arrive extremely quickly and items such as professional hair dryers and colorful hair dyes are of fantastic quality. People also deeply appreciate the efficient customer service and helpful communication provided during their entire shopping journey. Some reviewers were not happy with delivery delays and occasionally receiving packages with missing parts or minor product damages. A few consumers also mentioned that parcels took slightly longer than expected to arrive at their front doors. Others experienced occasional frustration when shipments did not show up right away as initially promised by carriers.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, noting that orders often arrive swiftly within just... See more

Product

Clients share positive opinions on product quality, praising the wide range of items available at very... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and reliable experiences. Reviewers... See more

Order

Customers consistently note positive experiences with order processes, highlighting the fast delivery times... See more

Quality

Users describe positive interactions with quality, noting that items arrive genuine, in perfect condition,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great personal service when called to ask about an ingredient list of a Kaeso Energising Vit C Facial kit. Very pleased with the product and arrived swiftly. Highly recommend..

Rated 5 out of 5 stars

I was looking for the best price for GHD platinum + straighteners to replace my existing ones, which were broken after 5 years of daily use. Adel professional offered the best price by at least £35, a... See more

Rated 5 out of 5 stars

I am so impressed with my first order. I placed an order and less than 24 hours later it arrived in perfect condition. They kept me informed on delivery timescale, no problems whatsoever. Highly rec... See more

Rated 5 out of 5 stars

Placed an order & decided to add another item. Rang them to explain & they totally understand & refunded me straight away. I did another order with the 2 items. The lady on the phone was amazing. Grea... See more



Company details

  1. Beauty Products Wholesaler
  2. Beauty Product Supplier
  3. Beauty Supply Store
  4. Cash and Carry Wholesaler
  5. Hair Product Store
  6. Health and Beauty Shop

About Adel Professional Hair & Beauty

Written by the company

Welcome to Adel Professional

Adel Professional is the perfect destination for all your wholesale beauty products, professional haircare supplies, and salon furniture.

Since 1982 we have supplied UK hair salons, spas and barbers with the very best hair and beauty products from leading global professional hair care and beauty brands. Whether you shop with us online at Adel Direct or in any of our 11 wholesale stores, you'll enjoy an amazing array of leading products at prices you'll love!

Known for our passion and commitment to industry learning, we also offer an impressive range of hair and beauty training courses, including nail training courses, lash extensions training, hair extension training and hair colouring courses. Whatever you need to succeed in your business, Adel Professional is here to help you on your journey.

SHOP HAIR
SHOP BEAUTY
SHOP NAILS

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(1,617)

275 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars
Adel Professional Hair & Beauty logo

Reply from Adel Professional Hair & Beauty

We're sorry to hear that you haven't received your order.

Please contact our Customer Service team at customerservice@adeldirect.co.uk with your order details, and they'll be happy to look into this for you and assist in resolving the issue as quickly as possible.

Rated 1 out of 5 stars

I haven't received my parcel

I haven't received my parcel. It says that DPD delivered it 07th of July and they attached photo, however I couldn't find my parcel by the door. I have contacted to your customer service, but I haven't received any updates. I am your regular customer and I am disappointed that you can't solve this issue.

6 July 2026
Adel Professional Hair & Beauty logo

Reply from Adel Professional Hair & Beauty

Thank you for taking the time to leave your review. We're very sorry to hear that you haven't received your parcel and understand how disappointing this must be.

Please be assured that our Customer Service team is actively dealing with this matter and has raised an investigation with DPD to establish what has happened to your delivery. We appreciate that this can be frustrating, and we'll continue to work with DPD to resolve the issue as quickly as possible.

Rated 5 out of 5 stars

I bought this hairdryer for my…

I bought this hairdryer for my granddaughter Olivia, as she finds the ones she uses at the salon she works at rather heavy. She is thrilled with this hairdryer, and finds it more comfortable to use in her everyday working life. So its a hit from her and me.

29 June 2026
Rated 5 out of 5 stars

Quick ordering.

Quick ordering.
Quick delivery.
Fantastic looking product.
Lovely and light.
BUT
We cant get the accessories to fit. 🙄

PS: We have now been able to fit the accessories, they just needed a bit of a shove.
😊😊😊

25 June 2026
Adel Professional Hair & Beauty logo

Reply from Adel Professional Hair & Beauty

Hi Dawn, Thank you for taking the time to leave a review with us. We are very sorry to hear you are having difficulty with the accessories. Please contact us at customerservice@adeldirect.co.uk where a member of our team will be more than happy to assist you 🙂

Rated 1 out of 5 stars

Thank you for your response.

Thank you for your response.

I find it surprising that you can state with certainty that there was hair on the blades when I only tested the clipper briefly on a training mannequin head and the item was returned immediately afterwards.

More importantly, I was never provided with any photographs or evidence showing the condition you are referring to. Therefore, I have no way of verifying your claim.

My concern from the beginning has not been about changing my mind after using the product. My concern is that the clipper did not perform to the standard I expected from a professional machine. I contacted you promptly after testing it and attempted to resolve the matter in good faith.

While I respect your decision, I am disappointed that no effort was made to find a reasonable solution for a customer who returned the item shortly after purchase and raised concerns immediately.

I will leave it to other customers to make their own judgement based on the service and support I received.

22 June 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look