First time ordering from 50ml and I am so impressed. Great value, amazing customer service, flawless delivery and 100% top quality product. Thank you so much for my samples as well, this was a lovely... See more
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Amazing site and service! Great prices and a discount of what you've ordered as testers against a full size bottle, how cool is that? Generous samples and quick quick quick delivery! Would recommend 5... See more
Great experience with 50 ml UK This was my first time ordering with 50 ml UK and the experience was great. I was able to find the fragrance that I was looking for at a more competitive price than els... See more
Company replied
An excellent online store for those fragrances and products that do not fit the norm. Very reliable and efficient with good pricing and availability. I have made 3 purchases from 50 ml UK without a... See more
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Company details
About 50 ml UK
Written by the company
50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.
50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.
Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!
Why Choose 50 ml
Written by the company
- Exclusive Benefits for 50 ml Customers
- Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
- Dedicated Customer Service
- Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
- Exclusive Content & A Community of Enthusiasts
- We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.
Contact info
United Kingdom
- +39 392 4605518
- info@50-ml.com
- 50-ml.co.uk
4.6
Excellent
744 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 62% of negative reviews
Typically replies within 1 week
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Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are delighted to hear that you were satisfied with the quality of the products and the smooth delivery process. Providing an excellent shopping experience from order placement to delivery is always one of our priorities.
Thank you for choosing 50 ml and for sharing your experience.
Kind regards from the 50 ml team✨
Pretty much comfortable and easy
22 April 2026
Reply from 50 ml UK
Dear Customer,
Thank you for your review.
We are pleased to hear that you found your shopping experience comfortable and easy. Making the purchasing process simple and enjoyable for our customers is something we always strive for.
Thank you for choosing 50 ml. We look forward to serving you again in the future.
Kind regards from the 50 ml team✨
All arrived on time packaged well
All arrived on time packaged well. The samples I bought were fiiled all the way. The only bummer is that on the free gift samples they gave me two of the same one (which is an old fashioned mature female perfume). Could be nicer to get different ones.
11 May 2026
Reply from 50 ml UK
Dear Customer,
Thank you for taking the time to share your experience.
We are delighted to hear that your order arrived on time, was well packaged, and that the samples you purchased met your expectations.
We are sorry, however, to learn that two of the complimentary samples included were the same fragrance and did not match your personal preferences. The complimentary samples are selected based on availability at the time of order preparation, but we understand that receiving a greater variety can make the experience more enjoyable.
We appreciate your feedback, as it helps us continue improving the experience we offer our customers.
Kind regards from the 50 ml team✨
Great website for Niche fragrances
Great website, with a huge selection of niche fragrances. Quick delivery service considering is coming from Italy. I would definetely recommend.
4 May 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your kind review.
We are delighted to hear that you appreciated our selection of niche fragrances and the delivery service. We work hard to offer a wide range of products and to ensure that orders reach our customers as quickly as possible.
Thank you for your recommendation and for choosing 50 ml.
Kind regards from the 50 ml team✨
Wonderful discovery
The availability of a diverse collection of Niche scents wowed me and I loved the scent that I got. It perfectly straddles that sweet but still unisex qualities.
30 April 2026
Reply from 50 ml UK
Dear Customer,
Thank you very much for your wonderful review.
We are delighted to hear that you appreciated the variety of niche fragrances available on our website and that you found a scent that perfectly matches your preferences. One of the things we love most about niche perfumery is the opportunity to discover unique fragrances with distinctive and well-balanced personalities.
Thank you for your trust and for sharing your experience with us. We hope to accompany you on many more fragrance discoveries in the future.
Kind regards from the 50 ml team✨
Good selection of products and very…
Good selection of products and very ordering process and delivery. I was kept informed about delivery day and time.
8 May 2026
Great Service and amazing Diffuser
Great Service and amazing Diffuser, the smell is amazing
8 May 2026
Starting to think this is a scam site…
Starting to think this is a scam site with COUNTERFEIT PRODUCTS because I have received a bottle recently that smells nothing like what I've bought before directly from manufacturer. Sent a query, took ages to reply to say they don't have any reports of product being of a bad batch. No further investigation. Perfume still crap.
23 February 2026
Reply from 50 ml UK
Dear customer,
We're sorry we didn't respond to you quickly.
We've sent you an email to resolve the issue you encountered with your bottle.
Best regards, from the 50 ml team ✨
Fantastic way to try ten fragrances
Fantastic way to try ten fragrances, five of which I would happily wear and two I'm going to buy.
6 May 2026
I Highly Recommend 50ml UK
Great experience. Fantastic choice of samples which are dispatched very quickly. Nice to receive a sample too, based on your choice of perfume.
4 May 2026
Delightful and varied fragrances
Delightful and varied selection of fragrances, well packaged / delivered with care.
6 May 2026
Fast service
Fast service. Great packaging. Stocked my perfume which I could not find anywhere. Great company keep it up. Will be ordering more.
4 May 2026
The package was received within the…
The package was received within the estimated timeframe and was entirely free of defects. The team provided updates throughout the process until it arrived at my doorstep.
5 May 2026
Not happy
UK website, prices shown in pounds, so customers do not expect to pay you in euros. We were charged in euros, so had to pay much more than advertised on the website.
5 May 2026
Reply from 50 ml UK
Dear customer,
Our headquarter is based in Milan, Italy. This information is available on our website and, given that our currency is euros, Paypal applied their conversion rate on your transaction. The conversion tax you've paid is outside of our direct action.
We are sorry this wasn't clear.
Kind regards from the 50 ml team
good service
23 April 2026
Can recommend
I have ordered 3 times from 50ml now and have been really pleased. I can wholeheartedly recommend. If you are ordering from the UK delivery takes a little longer as 50ml are based in Europe but they dispatch very quickly. My one gripe is that on my recent purchase using PayPal I got charged currency conversion fees of about £5 by PayPal. I did write to 50ml about it saying I wish that had been made clear. The prices are listed in £'s so I wasn't exactly on the look out for any issues with currency. They said it is mentioned on their website. It's nowhere prominent else I'd have seen it. It does make a difference though if you are comparing prices between companies for the same product. I don't believe that happened on my two previous purchases where I didn't use PayPal.
24 April 2026
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