Vagaro Reviews 

726
•
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Looking at 188 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the dedicated support staff for guiding them through website creation and onboarding with genuine patience and professionalism. Many people also appreciate the clean booking interface, useful daily reporting tools, and the reassuring help available whenever questions arise. However, some customers also noted persistent difficulties with technical glitches, slow navigation, and unresponsive support teams once initial onboarding concluded. A few reviewers experienced frustrating payment processing errors, unexpected billing discrepancies, and felt completely abandoned when trying to resolve lingering account problems. Others mentioned that trying to cancel accounts or fix broken card readers proved exceptionally difficult and stressful.

What people talk about most

Customer service

While some reviewers report a mixed experience of frustration and unhelpfulness from support agents, others... See more

Staff

Reviewers highlight positive aspects of staff, noting that consumers experience helpful, patient, and... See more

Service

People report ambiguous experiences with service, as while many reviewers praise the excellent customer... See more

User experience

Reviewers mention ambiguous feedback about user experience, with some customers praising the easy onboarding... See more

Website

Customers consistently note ambiguous experiences with website design services, as some reviewers express... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So I’ve moved from Fresha to Vagaro, Liam has been extremely helpful with the move and has pretty much held mine and my teams had all the way through. Estera built our website (which is included) and... See more

Company replied

Rated 5 out of 5 stars

I recently moved over to Vagaro from Fresha and worked with Estera on my new website. The switchover was quick and seamless and the whole process felt incredibly well managed from start to finish. E... See more

Company replied

Rated 5 out of 5 stars

I've just moved from Fresha due to constant hidden pricing and waiting weeks for response to emails. With Carl at Vagaro I get a WhatsApp response within the hour, day or night. The customer service i... See more

Company replied

Rated 5 out of 5 stars

I have been using Vagaro for my salon booking software for the last year and been very happy with it. I have just used the mysite website service to update my website. Estera was my web designer and... See more

Company replied


Company details

  1. Software Company
  2. also in
  3. Online Marketplace

About Vagaro

Written by the company

Vagaro Image
Vagaro Image

Powerful tools to fuel your dreams and grow your business

Join thousands of salon, spa, and fitness businesses saving time with Vagaro's all-in-one platform. From online booking to business management, we help you scale and grow seamlessly!

Vagaro Image

Get paid instantly and securely

Enjoy transparent, low credit card processing with no hidden fees. Choose from flexible options like Tap to Pay on mobile or the sleek PayPro Mini. Vagaro’s POS system ensures quick and seamless checkouts on any device.

Vagaro Image

Optimize your time and streamline operations

Whether you run a single storefront or multiple locations, Vagaro simplifies managing employees , tracking sales, and providing advanced reporting—making your life easier every step of the way!

See what our business owners have to say

  • “I initially joined Vagaro for booking, but continued because of Vagaro Capital. I don’t think I could have grown so fast without it.”

    OC Thomas

    Owner, Rich in Flesh Tattoo

    Livermore, CA

  • “It’s a full business solution. It does everything at a glance. All of our appointments, all of our sales, all the inventory– it’s all there.”

    Kati Donati

    Owner, Primp Skin Studio

    Santa Rosa, CA

  • Vagaro Image

    Simplify your business operations today

    Set up your account in minutes and join over 87,000+ businesses already growing with Vagaro!


    Contact info

    3.5

    Average

    TrustScore 3.5 out of 5

    726 reviews

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    3.5

    All reviews

    (726)

    182 reviews in the last 12 months

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    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 5 out of 5 stars

    I have had a great experience with…

    I have had a great experience with Vagaro! It has made managing my nail business so much easier and more organized. I love having everything in one place, from scheduling appointments and managing clients to keeping track of my business. The platform is user-friendly, convenient, and has so many helpful features. Overall, I’m very satisfied with Vagaro and would definitely recommend it to other beauty, professionals, and small business owners!

    3 November 2026
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    Reply from Vagaro

    Thank you so much for this review, we really appreciate it. We’re glad Vagaro has made running your nail business easier and more organized, and it means a lot that you’d recommend us to other beauty pros. If you ever need anything, Support is at 925-464-1932 (Ext. 2).

    Rated 5 out of 5 stars

    I’ve been using Vagaro now for about…

    I’ve been using Vagaro now for about twelve years. I have my own receptionist. I’ve been very happy.

    3 November 2026
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    Reply from Vagaro

    Wow, we’re so happy you’ve been part of our Vagaro family for 12 years. Thank you for sticking with us. If you ever need anything, Support is at 925-464-1932 (Ext. 2).

    Rated 1 out of 5 stars

    I used this app for 5 years and in the…

    I used this app for 5 years and in the past year they started nicke and diming you for everything. First the text feature got more expensive and now the daily deals have been taken away unless you give them 20%!!! Or 5% per existing client... that is crazy. I am actively looking for a new app.

    2 November 2026
    Unprompted review
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    Reply from Vagaro

    Five years is a long time, and we appreciate you sharing your thoughts on the recent pricing changes. We’ll pass your feedback along to our team. If you’d like to go over your account or options, please call Support at 925-464-1932 (Ext. 2).

    Rated 5 out of 5 stars

    I love the fill my books

    I love the fill my books. Its a great way for my spa to gain new clients. I also love the text reminders to help my clients stay on track.

    2 November 2026
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    Reply from Vagaro

    Love hearing that Fill My Books has been a great way for your spa to bring in new clients, and that the text reminders are helping keep your clients on track. Thanks for sharing this. If you ever need anything, Support is at 925-464-1932 (Ext. 2).

    Rated 1 out of 5 stars

    Absolute joke of a company

    Absolute joke of a company! Stole my money even after they had closed my account and now refuse to return it! Thieves!

    14 July 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for taking the time to share this. We understand your concerns about the billing and account closure. Please contact our Support team at 925-464-1932 (Ext. 2) so we can go over the accounts on file with you.

    Rated 1 out of 5 stars

    Founder

    FORMAL CONSUMER COMPLAINT AGAINST VAGARO Misleading Free-Trial Representations, Unauthorized Charges, Refusal to Refund, and Unacceptable Customer Service I am writing this complaint to express my weird disappointment.frustration, and complete loss of trust in Vagaro following what I consider to be one of the most dishonest and unacceptable customer service experiences I have encountered.My wife and I were exploring Vagaro as a potential booking and business management platform for our wellness business, Reach Optimal Health. We entered this process in good faith, believing the information. provided by Vagaro’s sales representative and trusting that the company would honor its promises.

    We were explicitly led to believe that we would receive a free trial. Instead, we ended up being charged approximately $80 simply for setting up the account.

    Extremely disappointed with Vagaro’s misleading sales practices and terrible customer service. We were promised a free trial but unexpectedly charged approximately $80 before even completing setup. Despite mentioning the recorded sales call, they refused a refund and instead offered another free month. Management was arrogant, dismissive, and unwilling to take responsibility. We feel deceived and completely misled. I strongly caution other business owners against trusting Vagaro’s verbal promises.

    28 October 2026
    Unprompted review
    Rated 1 out of 5 stars

    ⭐ 1 STAR — BEWARE OF VAGARO! A PROMISED FREE TRIAL TURNED INTO A $65 CHARGE, BROKEN PROMISES, AND A COMPLETE LOSS OF TRUST If you’re a small-business owner considering Vagaro, please read our experi

    ⭐ 1 STAR — BEWARE OF VAGARO! A PROMISED FREE TRIAL TURNED INTO A $65 CHARGE, BROKEN PROMISES, AND A COMPLETE LOSS OF TRUST If you’re a small-business owner considering Vagaro, please be extreemly careful they are very unprofessional and just stole $65 from me. I am shocked of how this can still happen this day and age. I will be calling the Better Business B. :( very disappointing

    20 October 2026
    Unprompted review
    Rated 5 out of 5 stars

    Estera Zainea did an incredible job…


    Estera Zainea did an incredible job with my website design, she was great to work with and very understanding. The website turned out 10x better than I could have done without her help and vision

    29 October 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for sharing this! We’re glad Estera was so great to work with and that her vision and design work brought your website to life. We will let Estera know!

    Rated 1 out of 5 stars

    Constant glitches

    Constant glitches. Terrible Tech support. I have several open tech support tickets currently that have still not been resolved. Now they have this awful Vera AI thing and it's just another way to charge more money. They're great at marketing their software to you but they fall short when it comes to actually having usable software. Honestly just trash all around would not recommend.

    27 October 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for taking the time to share your experience. We’ll share your feedback with our team.

    Rated 1 out of 5 stars

    Great when onboarding, then a huge dip

    Really good when onboarding very helpful. Then it drops. Blame their payment issues to the bank when it's approved on my bank's side. Refusal to actually listen, twisting words, going round in circles. My clients have a hard time booking or even logging in saying wrong password. It also happens to me constantly. Being logged out mid session. Clunky software. But the worst is the dismissal and unhelpfulness. There's a list of issues I can't even begin... I'm going to move to Fresha. Should've done ages ago. Difficult, clunky software and unhelpful customer service if you're an existing customer. They even told me to tell my clients to contact them when they have app issues 🤦🏻‍♀️ they just want to book a relaxing service!

    25 October 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for sharing your experience, and we’re really glad the onboarding help was useful. We understand your concerns about the payments, client logins, and the support you’ve received. We were happy to extend your service twice while the payment issue was being worked out, and our Support team is still available to help get your clients logged in and their passwords reset. If you’d like to talk through anything else, we’re here and you can reach Support at 925-464-1932 (Ext. 2).

    Rated 2 out of 5 stars

    Used software for 6 years…

    I have used this software since I started my business and the whole 6 years it’s been touch and go.
    My team and I have had issues with payments. And when payment goes down, Vagaro blamed the other company and the other company blamed Vagaro. We went 4 weeks without payment. We received no gratis for the severe inconvenience. This happened a few times.
    To add to that, their payroll system crashes more often than someone would like. So to run payroll you have to sit on the phone with them for anywhere from 30 minutes to and hour. Only to say “we’love look into that” for which ‘I’ have to be the one to follow up.
    The website builder is meh. It gives early 2000s angelfire vibes. And to get someone to do it for you costs $400. For which I paid. Then I went in and redid it myself.
    They now hassle you to use their “connect” app to speak with clients. Which costs money after 500 texts. You can still text from your phone, but are prompted every time you do. And you’re not always informed of when clients reach out on there, so you end up missing out on new clients, or clients running late, etc.
    If order for employees to check in, you have to buy their whole setup. $1200, just for employees to clock in. When all they have to do it hit a single button.$1200! And that thing crashes more than one would like as well.
    I think when I first started using Vagaro back in 2020, its was decent software. But something happened between then and now to where it’s devolved into a trash bin. Would not recommend to anyone.

    22 October 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for leaving such a detailed review, Sam, and for being with us for the last 6 years. We appreciate you walking through your experience with payments, payroll, the website builder, Connect texting, and your employee check-in setup. We understand your concerns, and we’ll share your feedback with our team. If you’d like us to take a closer look at anything on your account, please contact Support at 925-464-1932 (Ext. 2).

    Rated 1 out of 5 stars

    Very disappointed with Vagaro

    Very disappointed with Vagaro’s poor customer service and their inability to resolve issues. We launched a company using their platform and lost customers due to technical issues which were never resolved. They claim to be working on resolving issues but we were still waiting for answers after a year. Would definitely not recommend this platform!

    1 September 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for taking the time to share this experience. We understand your concerns about the technical issues you described while launching your company. We’d like to take a closer look at your account and the support history, so please contact Support at 925-464-1932 (Ext. 2).

    Rated 1 out of 5 stars

    Fraudulent business practices

    Fraudulent business practices! The booking system is clunky, slow, and awful. Caused us to lose a ton of new business. They also kept pushing a free card reader on us, we took it and it didn’t work at all, kept disconnecting from the system. When we tried to cancel service they charged us $150 for the useless reader. They also told us to wait to cancel because they were going to issue a refund, but that was a just a trick to charge us for another month.

    Customer service is god awful, every time we called they said someone would call back and after 5 calls not one call back.

    21 October 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for sharing your experience. After a thorough review of the call transcripts, I was able to get your last monthly subscription charge refunded since you were waiting on a resolution. Unfortunately, because the service was canceled early, the charge for the card reader does still apply. If you have any questions about it, please contact Support at 925-464-1932 (Ext. 2).

    Rated 1 out of 5 stars

    I had a very disappointing experience…

    I had a very disappointing experience with Vagaro. I was exploring the platform for my business and clicked on a button for a free trial while looking at their payment machine options. I started entering my information but never completed or submitted the signup process. I backed out and left without finishing, ordering a machine, or intentionally signing up for a paid subscription.

    Despite this, I discovered a $35 monthly subscription charge on my credit card. My question is, why was I charged at all? I clicked on a free trial, which should have been free, and I didn't even finish signing up.

    As soon as I noticed the charge in my bank account, while it was still pending, I contacted Vagaro that same day to request that it be reversed. They refused to refund me.

    I was simply exploring my options to see if Vagaro would be a good fit for my business. After reviewing their flat-rate payment processing fees, including their debit transaction fees, I also realized their pricing wasn't suitable for my business.

    What bothers me most is being charged $35 when I clicked on a free trial, never completed the signup process, and contacted them immediately about the pending charge. Their refusal to resolve the issue has completely put me off using their platform.

    I would caution other business owners to be careful when exploring Vagaro, even when clicking on something advertised as a free trial.

    20 October 2026
    Unprompted review
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    Reply from Vagaro

    Thank you for taking the time to share this experience. We understand your concerns about the $35 monthly charge.

    We reviewed the account, and our records show the sign-up went far enough for the account to be fully set up through our free card reader offer, which starts billing immediately. Since the account was completed and the subscription was active, we’re unable to refund the charge.

    If you’d like us to take another look at the account, please contact Support at 925-464-1932 (Ext. 2).

    Rated 1 out of 5 stars

    customer support is nonexistent after…

    customer support is nonexistent after you purchase software. They will go out of their way to get you to purchase, then will ghost afterwards. Once your onboarding calls are over, you are on your own. Software is basic, and if you want "premium" features they will nickel and dime every cent out of you. So add about $30 every month to whatever price they advertise.

    20 October 2026
    Unprompted review
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    Reply from Vagaro

    Hi Christopher, thank you for taking the time to share your experience. Our goal is to let businesses pick and choose the features that work for them so they can build an account that meets their business needs. Looking at your Support tickets, it appears a feature didn't have the option you were hoping for, and our team offered to submit a feature request for that functionality. If you have any other concerns or would like us to take a closer look at your account, please contact Support at 925-464-1932 (Ext. 2).

    Rated 5 out of 5 stars

    Vagaro is easy to use and has an…

    Vagaro is easy to use and has an excellent team. I was blown away by how much support and care the team provided on the first 3 months . Special thank you to Carl, for guiding me through set up of the system and it’s features and replying to me on emergencies within seconds.

    19 October 2026
    Unprompted review
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    Reply from Vagaro

    Thanks for the kind words, and for pointing out how much the setup help and quick replies meant during your first three months. We’ll let Carl know you appreciated his guidance and fast responses.

    Rated 2 out of 5 stars

    Good features, persistent bugs and unfair fees

    I've been using Vagaro for over a year. It has some genuinely useful features, including loyalty points, memberships and packages. When it works, it works well. Unfortunately, persistent bugs and increasingly frustrating fees have seriously undermined my confidence in the platform.

    One of my biggest frustrations is that customers frequently struggle to book appointments using 4G or 5G mobile data. They get stuck on an endless spinning loading screen, sometimes only managing to book after switching to Wi-Fi. This has been an ongoing issue throughout my time with Vagaro. A booking system should make booking easier, not potentially drive customers away.

    I've also experienced general slowness and bugs, including forms disappearing completely from customer profiles. These are important customer records, and I expect them to remain accessible. After more than a year, these fundamental issues should have been resolved.

    I pay extra for Vagaro's My Site feature because I want my business to have its own website and a straightforward booking experience. Yet Vagaro increasingly pushes customers towards its own app, which raises another concern.

    My biggest complaint is the 20% fee on first-time bookings attributed to Vagaro's marketplace. I pay for Instagram adverts to attract customers. I've already spent money reaching people and generating interest in my services. However, if someone discovers my business through my advertising and clicks the Book Now button on my Instagram profile, the booking journey can take them into Vagaro's app, potentially resulting in a marketplace fee.

    I've paid to acquire the customer, yet Vagaro can still take 20% simply because of the booking route they've followed. On a £50 appointment, that's £10. On a £75 appointment, it's £15, on top of my advertising costs, room rental and other expenses.

    I can understand a fee when Vagaro genuinely introduces a new customer through its marketplace. What I cannot understand is charging the same commission when the customer has been attracted through my own paid marketing. The distinction between marketplace-generated and business-generated bookings needs to be clear, accurate and fair.

    Another concern is that customers can identify themselves as new clients during booking. An existing customer could accidentally select the wrong option, potentially resulting in a 20% fee even though my records clearly show they've booked with me before. If Vagaro charges businesses based on customer status, it should verify this against existing records rather than leave the decision entirely to the customer.

    To be fair, Vagaro does have good features, and its booking system can work very well. However, these positives don't outweigh the frustration of recurring technical problems and a fee structure that can penalise businesses for customers they've acquired themselves.

    Small businesses already pay for advertising, premises, equipment and software subscriptions. We need reliable tools that simplify running our businesses, not additional costs and uncertainty.

    After more than a year, I expected better. Vagaro needs to fix its longstanding bugs, improve the mobile booking experience and make marketplace fee attribution fairer and more transparent.

    Overall, Vagaro has the foundations of a good platform, but its persistent technical issues and questionable commission practices have significantly damaged my confidence in it. I would struggle to recommend it to small businesses that invest their own money in attracting customers.

    15 October 2026
    Unprompted review
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    Reply from Vagaro

    Thanks for the detailed review, and for mentioning the loyalty points, memberships, and packages you’ve been using over the past year. We’d like to clarify that the 20% marketplace fee has changed, and bookings that come in from Instagram don’t incur a fee. We’d still like to look into your concerns about the booking loading screen and the missing client forms, so please contact Support at 925-464-1932 (Ext. 2).

    Rated 3 out of 5 stars

    Apple users beware.

    I have ran into a situation with using apple products and Vagaro for reports and time of sale of salon to print reports. one cannot use a Mac book or Iphone. it is not user friendly. It will change the card of client to horizontal and doesn't matter how or what you chose. the font tiny and cannot make it large enough without everything getting wonky. It did what it was suppose to do as an app and then it failed me.

    13 October 2026
    Unprompted review
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    Reply from Vagaro

    We appreciate you sharing this experience. The client card switching to horizontal and the tiny font when printing reports from your MacBook and iPhone sound frustrating. We’d like to take a closer look at your setup and see if adjusting your print and display settings could help, so please contact Support at 925-464-1932 (Ext. 2).

    Rated 5 out of 5 stars

    Great platform smooth transition…

    Great platform smooth transition patients love it

    9 October 2026
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    Reply from Vagaro

    We’re glad the transition went smoothly and that your patients are enjoying Vagaro! Thanks for sharing your feedback. If you ever need assistance, our Support team is available at 925-464-1932 (Ext. 2).

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