IOLLA Reviews 

2,412
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 1,390 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and knowledgeable, providing professional and efficient service. People appreciate the fantastic range of stylish and unique frames, noting their excellent quality and comfortable fit. Many reviewers highlight the fair and transparent pricing structure, finding the overall value to be exceptional with standard extras often included. However, some customers also noted that they experienced long wait times for their orders. A few people mentioned delays in receiving their glasses, with some being informed of extended production times.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many expressing satisfaction with the quality, style,... See more

Staff

Reviewers consistently express satisfaction with the staff, frequently describing them as professional,... See more

Service

Clients share positive opinions on service, consistently praising the helpful, welcoming, and efficient... See more

Quality

Customers consistently note positive experiences with quality, praising the products as lovely, amazing, and... See more

Price

Customers had positive experiences with price, consistently highlighting the affordability and reasonable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

All staff were very helpful, smiley,and encouraging, without being in any way "sales" people. Vast range of frames to choose from...with unusual colours/styles! Ordering and collection services ar... See more

Company replied

Rated 5 out of 5 stars

As always, Iolla, is great. Staff, lovely, helpful, and the premesis, does, not feel, as if walking into a normal opticians, for your glasses, You, can try, on the frames, gorgeous, so different. And... See more

Company replied

Rated 5 out of 5 stars

I've been an IOLLA customer for 8 years now and I wouldn't consider buying glasses elsewhere. I'm really happy with the quality, range, and design, the staff are always excellent and incredibly help... See more

Company replied

Rated 5 out of 5 stars

The staff in the shop in Glasgow were absolutely fantastic they were so professional helpful and very friendly. The attended to me with such kindness and care and met my needs when shopping for my gla... See more

Company replied


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.9

All reviews

(2,412)

1,356 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Love Iolla

Love Iolla
I have bought numerous pairs of glasses from Iolla now and have gifted a pair to my son when he visited from Toronto
I just would not buy my glasses from anywhere else
Iolla has variety, value and fabulous customer service/experience
So all I can say is, Thank you iolla

10 July 2026
Rated 5 out of 5 stars

The member of staff was very helpful.

The member of staff was very helpful.

Did not try to force me into buying something I really did not want.

Explain
how it all worked with picking the ones I liked, picking the right colour for my tint to go with my glasses.
Told me the price which I was very happy with.
Explained
The next stage measurements put the machine at my face.
Explained.
The size was in the data base so I could just pick another pair and it would be sorted.
Explained
Time scale as I picked them to be posted out.
The whole time the person was patient and well mannered.
I will definitely be going back to pick another pair.
Thank you for making it a good experience.

9 July 2026
Rated 5 out of 5 stars

Truly excellent service

Truly excellent service. Visited the Manchester store and the process was really easy and actually fun! These guys know what good customer service looks like and consistently deliver. I’ve returned several times.

28 July 2025
Rated 1 out of 5 stars

Was sent the wrong prescription with…

Was sent the wrong prescription with the glass now nearly a month later still waiting on the glasses

8 July 2026
IOLLA logo

Reply from IOLLA

We're so sorry about the error with your glasses Patrick! A member of our Customer Support Team will reach out shortly to update you and see what we can do to turn this around for you

Rated 5 out of 5 stars

Perfect pair of glasses

From start to finish, the purchase experience was perfect. I visited the location in Richmond. I got my glasses within two business days. They fit perfect, they are clear and sharp. Favorite pair I've had in ages. Will shop there again.

7 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent price

Excellent price , beautiful glasses , good communication via email to let me know my glasses were ready ! Quick to order and pick up ! Beautiful case to put my glasses in … I will return soon , for a second pair !

7 July 2026
Rated 5 out of 5 stars

I had the best service ever at Iolla ST…

I had the best service ever at Iolla ST James Quarter. From the minute I entered the shop I felt welcome by the lovely staff. Staff were very helpful and took time to explain different lenses available. Lots of great designs at very reasonable prices to choose from and once ordered were very quick to complete. I will definitely use again and would recommend to anyone.

1 July 2026
Unprompted review
Rated 2 out of 5 stars

Glasses are not wearable

Glasses are not wearable, prescription seems wrong

6 July 2026
IOLLA logo

Reply from IOLLA

We're so sorry to hear that you're struggling with your glasses Charlotte! I've just compared the photo we have of your prescription against the lenses we ordered for your glasses and everything appears to match up perfectly. Please don't worry though, we'd never see a customer stuck with a pair of glasses that aren't right for them. A member of our Customer Support Team will reach out to you directly so we can look into this and do all we can to help.

Rated 5 out of 5 stars

I was very impressed with the service I…

I was very impressed with the service I received on my initial visit to Iolla. The assistant was very helpful, friendly and I felt he was sincere in his comments when asked for his opinion. I wear varifocal specs however I’d never been measured in detail until then. Once I had chosen my frames, all I had to do was email my up to date prescription. It was easy and I was delighted with my new specs which fitted perfectly. My second visit recently (some years later) was not as successful. The assistants didn’t give the same service I had received previously. I left the shop quite disappointed. I chose the same frame I’d been measured for before and ordered on line.

1 July 2026
IOLLA logo

Reply from IOLLA

Thanks for leaving us a 5 star review Nancy! We're really disappointed to hear that you didn't have a great experience in our showroom though. A member of our Customer Support Team will reach out shortly to ask for a bit more information and do all we can to help.

Rated 5 out of 5 stars

Great service and lovely team

Great service and lovely team! 10/10

2 July 2026
IOLLA logo

Reply from IOLLA

Wow, this is so fantastic to hear Nadja! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 3 out of 5 stars

Stylish but don’t last unfortunately!

I got my first pair of iolla glasses around 1.5 years ago- I’ve been wearing glasses since I was really young and I need them all the time (except from when sleeping) as my eyesight is really bad.
First of all I just want to say that the store is lovely, the staff were so friendly and helpful and the frames are super stylish!
However, after about a year, my frames started to feel quite loose and a couple of months after, the reflective coating has started to come off of the glasses. I really love them but I’ve had to go buy new glasses elsewhere. Usually my glasses I’ve bought from places in the past have lasted several years without issues. I think the glasses would be absolutely fine if I was using them as reading glasses or only wearing them some of the time but I don’t think they last for people like me that need them all day everyday. It’s a shame as I really love the choice of frames!

19 July 2026
Unprompted review
IOLLA logo

Reply from IOLLA

We're so sorry to hear this Jordanne! We're very proud of the quality of the products we offer at IOLLA and we truly believe that our frames are built to last. As you haven't left an order number or email address on your review I'm afraid we have no way of reaching out to you directly. If you're able to get in touch with our Customer Support Team at help@iolla.com we'd love to have the opportunity to look over your glasses and do all we can to help

Rated 5 out of 5 stars

My best retail experience of 2026

My best retail experience of 2026! The pricing strategy is like a breath of fresh air. The atmosphere of the shop is really relaxed and stylish, staff are great. There are a lot of really good frames to choose from and it’s much nicer in their shop than in the traditional shops in malls with no natural light and that clinical environment. I’m telling all my friends about this shop in Green Street Cambridge!!!

3 July 2026
Unprompted review
IOLLA logo

Reply from IOLLA

Hey Pippa, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

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