Sarraf Jewellers Reviews 

95
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 82 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly and welcoming staff, noting that the team provides exceptional customer service and always makes visits pleasant. Consumers frequently mention that watch and jewellery repairs are handled quickly and professionally, with many services completed right on the spot. Some reviewers were not happy with the overall product quality, mentioning specific problems like weak chain links, flimsy materials, and items breaking after a few wears. A small group of consumers also expressed deep frustration regarding unsatisfactory repair work and alterations that ended up compromising the condition of their valued belongings.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing the team as consistently friendly, welcoming, and... See more

Product

Customers consistently note positive experiences with product, frequently praising the gorgeous jewellery... See more

Customer service

People report positive experiences with customer service, consistently praising the staff for being... See more

Quality

Clients share positive opinions on quality, frequently praising the excellent craftsmanship and great work... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I cannot recommend these guys highly enough! I took in a very sentimental piece of jewellery for repair and they could not have shown myself and my ring more care. They talked me through the options,... See more

Rated 5 out of 5 stars

Excellent store have been going here for years bought my daughter chain here with a cross and a bracelet love you their service always greated with a smile I recommend this store bless you guys alway... See more

Rated 5 out of 5 stars

The team have great communication and customer service. They made our experience great and have fantastic range of gold. No need to go to North London anymore.

Rated 5 out of 5 stars

Customer service was exceptional. Kamil was very friendly and helpful. They were able to repair my very fragile necklace which a lot of other jewellers failed to do.


Company details

  1. Jewelry Store

Information provided by various external sources

We are a professional Jewellery Seller in London, UK for the past 10 years. Making jewellery from scratch, custom made jewellery, bespoke wedding bands, include gold and silver baby bangles, bracelets, ladies tennis bracelets, ring, necklaces, pendants, mens id bracelets and curb chains.


Contact info

4.8

Excellent

TrustScore 5 out of 5

95 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically takes over 1 month to reply

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4.8

All reviews

(95)

84 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great shop for watch repairs and jewellery

While you wait watch repairs, my mum and sister uses this shop for watch repairs. I used them today and I can certify they are great with the watch repairs and customer service and satisfaction.

5 October 2026
Unprompted review
Rated 5 out of 5 stars

Jewellery Repair

I took a few pieces of jewellery to to be repaired. They offered on the spot repairs. I was able to collect my jewellery back on the same day receiving an excellent service.I was very impressed with this service. I would definitely recond this jewelers.

3 October 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful customer service

I went in to the shop to get my necklace repaired today.
The owner was extremely helpful, skilled and friendly! I felt very welcome straight away.
He had it fixed within 5 minutes, and it came in cheaper than I’d been quoted elsewhere. Very happy customer!

26 September 2026
Unprompted review
Rated 5 out of 5 stars

I took 2 rings and a bracelet for…

I took 2 rings and a bracelet for repair and they did great work. These guys here are wonderful people even when dealing with a really selfish customer who was being difficult while I was there. Great people though. Highly recommended

16 September 2026
Unprompted review
Rated 5 out of 5 stars

couldn't be happier witlh Sarraf

Honestly couldn't be happier with Sarraf! Every time I’ve been in, the team has been so attentive and genuinely helpful. It’s fantastic having them in our shopping centre—definitely my go-to place for all things jewellery now.

5 September 2026
Unprompted review
Rated 5 out of 5 stars

I am very satisfied with Sarraf…

I am very satisfied with Sarraf jewellery's services , watch repair and jewellery repair services are excellent. Very professional, very experienced team, they know what they are doing. Extremely happy with the customer service and the quality of their products.

23 September 2026
Unprompted review
Rated 1 out of 5 stars

I've used this jewellers 2 once about 5…

I've used this jewellers 2 once about 5 years ago when they were suggested but Lyons jewellers that was in Croydon and the work was absolutely excellent.

Had the same item that needed mending again as it's a reoccurring problem with my chain.

Put it in for repair 2 months ago and today the repair has detached from the chain, something that has never happened in my 40 years of owning the chain.

I've also discovered under closer inspection my chain hasn't been damaged in their repair, and they have made alterations to the suction to the original issue, which didn't need anything with out discussing or me agreeing to said changes, which has compromised my chain and damaged it.

I would strongly advise not using these guys because I will now have to pay to get someone to fix and repair my chain due to shoddy work.

My chan was in a better state when I brought it is no.

The standard in relation to repairs has fallen I can't vouch for anything else.

23 September 2026
Unprompted review
Sarraf Jewellers logo

Reply from Sarraf Jewellers

Jason,

As the owner of Sarraf Jewellers, I feel it is important to respond personally and provide the full context for anyone reading this review.

There are several important facts which are not reflected in your review.

Firstly, as you subsequently confirmed to me yourself, we had previously repaired this very same chain for you and you described that repair as “excellent.”

On this occasion, we were dealing with an approximately 40-year-old, highly complicated three-colour twisted rope chain. The repair was completed, checked and collected from our shop. We understand it was then worn for approximately a month before a further problem occurred.

Most importantly, after this problem occurred, the chain was never brought back to us for inspection. Instead, it was taken to another jeweller. We were therefore never given the opportunity to physically examine the alleged problem, establish exactly what had happened or rectify it ourselves.

It was only after I personally contacted you following your review that you explained your specific concern regarding how the white-gold section had been joined to the yellow-gold section. I had not previously been made aware of this concern and have still never had the opportunity to examine the chain myself.

With a chain of this age and complexity, the condition of the existing gold is extremely important. Previously repaired or weakened sections may not safely tolerate further heat, and specialist repairers sometimes have to adapt their method to make an older piece secure. A subsequent problem developing on an ageing chain does not, by itself, establish that the previous repair was incorrectly carried out.

You have also stated that you were overcharged. We respectfully disagree. Complex repairs to old and fragile jewellery can require considerable specialist work.

Nevertheless, rather than argue about who was right or wrong, I personally offered you a full refund of the repair charge. I also offered to have the chain professionally examined and repaired again at our expense, completely free of charge to you.

Every customer has the right to express dissatisfaction and share their experience, and we fully respect that right. However, there is an important distinction between expressing dissatisfaction with a particular repair and publicly advising others “not to use” our business.

Such a statement can have serious consequences for the reputation and livelihood of a long-established independent business. We believe such statements should therefore be fair, proportionate and considered in the context of all the circumstances.

In this case, we were never given the opportunity to inspect the chain after the subsequent problem, yet once I became aware of your concerns, we offered both a full refund and a further specialist repair entirely at our expense.

For these reasons, while we respect your right to be dissatisfied, we strongly disagree with and consider unjustified the wider recommendation that members of the public should not use our business.

We do not claim that problems can never arise, particularly with complicated jewellery of this age. What a business should also be judged on is how it responds when something goes wrong.

We contacted you personally, listened to your concerns, offered a full refund and offered to rectify the matter at our own expense.

We have set out these facts so that anyone reading this review can see both sides and form their own opinion.
Our offer remains open, Jason.

Kamil
Owner,
Sarraf Jewellers

Rated 5 out of 5 stars

Excellent store have been going here…

Excellent store have been going here for years bought my daughter chain here with a cross and a bracelet love you their service always greated with a smile I recommend this store bless you guys always..pop in today and my god the service wonderfull again and again.

22 September 2026
Unprompted review

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