After already having a pair of slippers I thought I would treat myself to a pair of ballet pumps in newbuck leather. The shoes are lovely and on my right foot it's very comfy, however the left foot is... See more
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Review summary
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Love the product, though footbed a bit stiff. But the shoes are lovely. I was put off by one thing in ordering: I ordered the shoes and received an email saying they couldn't guarantee they were in st... See more
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I have worn fitflop footwear for a few years now, and am generally very happy with fit and comfort. However, I recently bought a pair of GEN-FF Max Buckle Two-Bar Denim Slides which were bizarrely hea... See more
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Fantastic purchase and excellent price. Great service and delivered the next day. I have several pairs of fit flop, they are so comfortable for day long wear from sandals, shoes and trainers. They c... See more
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Company details
About FitFlop
Written by the company
About FitFlop
At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.We continually set ourselves apart from the pack, bringing our scientific expertise to life through anatomically-designed footwear that is made to move in. We study human movement; exploring each dynamic element of our anatomy to develop smart technology that ensures perfect balance and enduring comfort. Something simply 'practical' is not enough for us – we go far beyond that – creating intelligent, desirable and sophisticated footwear that works with the body, not against it. And in our quest to deliver uncompromising comfort in every step, we know there’s always more to learn – so that we can keep pushing forward how our footwear helps your energy flow.
Just ask our community of wearers, spanning motivations and generations, men and women who live intentionally – always looking for ways to help optimise their everyday. .
Team FitFlop
Selected FitFlop products have been granted the APMA* Seal of Acceptance, for footwear found to promote good foot health. *American Podiatric Medical Association SHOP NEW IN SHOP WOMEN'S SHOP MEN'S Got a question? Get in touch
UK Customers
✉: info.uk@fitflop.com
✆: 0800 8560148
EU Customers
✉: info.eu@fitflop.com
✆: +44 207 751 3694
US Customers
✉: info.us@fitflop.com
✆: 877-861-1988
CA Customers
✉: info.ca@fitflop.com
✆: 877-861-1988
Contact info
United Kingdom
- fitflop.com
4.4
Excellent
66K reviews
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The most comfortable trainers I have…
The most comfortable trainers I have ever worn. I’m on my feet 12 hours a day 6 days a week and they have changed my working day
Need all the colours
13 May 2026
Reply from FitFlop
We are so happy our trainers provide such comfort for your long workdays. We appreciate your kind words! Kind Regards FitFlop.
Because the shoes are made of fabric…
Because the shoes are made of fabric and stitched, there is no give for a high instep.
20 May 2026
Reply from FitFlop
We appreciate your feedback regarding the shoe's fit. We will consider this for future designs. Kind Regards FitFlop.
Very pleased with the item and next day…
Very pleased with the item and next day delivery.Thankyou
10 May 2026
Reply from FitFlop
We are so pleased you are happy with your item and our quick delivery. Kind Regards FitFlop.
Reply from FitFlop
We are so pleased you love our shoes and consider them the best! Thank you for your wonderful feedback. Kind Regards FitFlop.
Quality
Quality, comfort and style. Delivered on time. My fourth pair of Fit Flops - sizing consistent.
19 May 2026
Reply from FitFlop
We're so glad you appreciate the quality, comfort, and style of our products, and that delivery was timely! Kind Regards FitFlop.
Fit Fop shoes are the best shoes ever!
Fit Fop shoes are the best shoes ever!! I have at least 5 pairs of them!!! I’ve had multiple pairs over the years they are my go to shoes for comfort and style!! Love them!!!!
12 May 2026
Reply from FitFlop
We're so glad to hear you love our shoes for their comfort and style! Thank you for being such a loyal customer. Kind Regards FitFlop.
I love FitFlops
I love FitFlops! I wear them year around. The Microwobbleboard helped tremendously with my plantar fasciitis. I also have a bone spur on that same heel and I have no more pain. Also they have wonderful arch support.
19 May 2026
Reply from FitFlop
We're so happy to hear you love our products and wear them year-round! It's wonderful that our Microwobbleboard technology and arch support have provided such relief. Kind Regards FitFlop.
Bright
Bright, fun flats perfect for summer. Plus they are truly comfortable. A little big on the 8, but I need that for my wide feet.
1 May 2026
Reply from FitFlop
We're so glad you find our flats bright, fun, and comfortable for summer! Thank you for your wonderful feedback. Kind Regards FitFlop.
Return of styles is complicated and…
Return of styles is complicated and expensive. I will never order directly at fitflop.com.
11 May 2026
Reply from FitFlop
We are sorry to hear about your return experience. We are reviewing our processes. Kind Regards FitFlop.
Unhelpful customer service
Can’t tell if the shoes/sandals are any good. My package was delivered to the wrong address. Customer service was not willing to help with dealing with the delivery service. Almost a month later still no shoes/sandals…
12 May 2026
Reply from FitFlop
We are truly sorry to hear your package was delivered incorrectly and for the lack of resolution. Please contact our team and will look this delivery issue to prevent future occurrences. Kind Regards FitFlop.
I have been wearing Rally Sneakers for…
I have been wearing Rally Sneakers for over 10 years, with no issues even when new, I am not sure what has changed but this pair are very uncomfortable, leather is very hard and I have marks on my feet which is affecting my other footwear as well
I am very disappointed with this purchase and not sure if I will now need to change brand
19 May 2026
Reply from FitFlop
We're truly sorry to hear about your discomfort with these Rally Sneakers, especially after being a loyal customer for so long. We appreciate you sharing your experience regarding the hard leather and the marks on your feet. Your feedback is important to us as we continuously work to improve our products. Kind Regards FitFlop.
The indestructible shoe
I have been with Fit Flops for many many years. My new purchase is very comfortable and with the support of all Fit Flops. The only thing that is a. It different is the shoe is pretty ridgid. BEcause I have a wide foot it’s a bit tricky to get them on, not a quick slide. BUT once they are on they are very comfortable and with great support. I think they are indestructible.
19 May 2026
Reply from FitFlop
We are so happy to hear you've been a loyal customer for many years and are enjoying the comfort and support of your new purchase! We appreciate your feedback regarding the initial rigidity and the trickiness of getting them on with a wider foot. We are glad that once on, they provide great comfort and support. Kind Regards FitFlop.
Easy to order
Easy to order, great customer service if something doesn’t fit. Easy process to exchange or return items, updating emails along the process.
16 May 2026
Reply from FitFlop
We're so glad ordering was easy and our customer service was helpful. We appreciate your feedback on the smooth exchange process! Kind Regards FitFlop.
Excellent service keeping you updated…
Excellent service keeping you updated on when to expect the parcel
19 May 2026
Reply from FitFlop
We're glad to hear you appreciated our updates. Thank you for your kind words! Kind Regards FitFlop.
The crystal mule/slide I bought was…
The crystal mule/slide I bought was beautiful, well-made, and comfortable. The shipping/delivery was quick, making overall shopping experience was wonderful.
19 May 2026
Reply from FitFlop
We're so happy to hear you found your crystal mule/slide beautiful, well-made, and comfortable! We appreciate your kind words about the quick delivery and wonderful shopping experience. Kind Regards FitFlop.
Reply from FitFlop
Thank you for your review. We will share your feedback with our team. Kind Regards FitFlop.
I love fit flops
I love fit flops. The most comfortable shoes I have ever worn! These are all I wear, I just wish dsw had a better selection. I really like seeing and feeling and trying on shoes before I buy them.
18 May 2026
Reply from FitFlop
We're so happy you find our shoes to be the most comfortable! We appreciate your feedback regarding selection and trying on shoes. Kind Regards FitFlop.
These shoes are SO comfy and designed…
These shoes are SO comfy and designed for casual to somewhat dressy depending on your style. Some go with summer dresses and add sparkle or pizazz. Others are more casual and can be worn daily. Once you know which designs fit you well, you can order other similarly styled Fitflops and know they will work for you.
19 May 2026
Reply from FitFlop
We're so happy to hear how much you enjoy the comfort and versatility of our shoes! It's wonderful to know they fit so well into your wardrobe, from casual to dressy. Thank you for sharing your positive feedback with us! Kind Regards FitFlop.
Beautiful shoes .
Prompt delivery and good communication.
Beautiful shoes and very comfortable.
12 May 2026
Reply from FitFlop
We appreciate your positive feedback! We're so happy you received prompt delivery and love your comfortable shoes. Kind Regards FitFlop.
Reply from FitFlop
We appreciate your positive feedback; we are so pleased you find the item high quality and comfortable! Kind Regards FitFlop.
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