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Review summary

Created with AI, based on recent reviews

Evaluating 58 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and supportive approach, highlighting their expertise and dedication. Many people found the user experience excellent, noting the well-planned structure of learning and the ease of accessing resources through their app. The customer service is frequently described as exceptional, with individuals appreciating the personalized guidance and quick responses. However, some people were dissatisfied with aspects of the service, mentioning that classroom sessions could be drawn out or that the training didn't always feel tailored to their needs. A few other people also felt that communication was inconsistent, with different information provided by various staff members, and some expressed concerns about the workload and the pressure to complete assessments quickly.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their coaches and tutors for being... See more

User experience

Customers consistently express satisfaction with the user experience, highlighting the smooth operation from... See more

Service

Reviewers highlight ambiguous aspects of service. Many customers praise the excellent service, thorough... See more

Customer service

Users describe positive interactions with customer service. Many customers highlight the exceptional support,... See more

Application

Consumers find ApprentiFy to be a positive experience. Many reviewers highlight the fantastic course... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good classroom sessions, interactive and engaging. Some classroom sessions are drawn out and long-winded - think group work that lasts a whole day, but could be wrapped up in a few hours. The coaches... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant course to be on and both Caroline and Mark ensured we understood the whole syllabus and ensured I understood the why, when, what, how, where on all aspects of the course and espec... See more

Rated 5 out of 5 stars

Thank you, Apprentify, for helping me attain a Distinction grade in my Data Analyst Apprenticeship (Level 4). I want to sincerely thank you for your guidance and support throughout the course. The... See more

Rated 5 out of 5 stars

Apprentify has helped me learn so much about digital marketing, and now I feel confident and well prepared for the industry. I’ve had great support throughout the journey. A big shoutout to Simon for... See more


Company details

  1. Recruitment Service
  2. Business School
  3. College
  4. Institute of Technology
  5. Sixth Form College
  6. Talent Agency

Written by the company

Here at Apprentify, we pride ourselves in offering a unique approach to turn aspiring marketers into business-ready experts. We’ve dedicated time and effort to perfect our specialist apprenticeship programme – so whether you’re looking to develop your career or seeking to advance your team, we can make it happen.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

196 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Data Analyst Apprenticeship (Level 4)

Thank you, Apprentify, for helping me attain a Distinction grade in my Data Analyst Apprenticeship (Level 4). I want to sincerely thank you for your guidance and support throughout the course. The tutors and coaches were excellent, Gio, Virgiliu and Adrian.

When I started the course, I was the least experienced student in my cohort in data analytics, but this didn’t discourage me. Although I had never worked with Python and SQL, my confidence grew as the course progressed with your support. I can now handle and analyse data with much confidence. Moreover, a distinction grade is the cherry on the cake.

5 January 2026
Rated 5 out of 5 stars

10/10

The course was excellent, very informative and the support the staff and everyone in the wider team gave was great; they're always there to support and help you get through the course with ease. Definitely recommend courses via apprentify for anyone building their career.

24 December 2025
Rated 4 out of 5 stars

Really pleased

I am extremely pleased with my apprenticeship that was delivered by Apprentify. The entire syllabus was easy to follow with things like project/exam dates and learning resources being easily accessible through the learning platform BUD. Overall, the support i was given was really good, which can be backed up by the fact i have achieved a distinction grade which i am extremely thankful for.

My trainer Stephen Spedding was amazing, and was extremely helpful from start to finish, constantly giving tips and advice on how to answer questions and areas that can be improved.

The only downside would be that the once a month classroom sessions that last a whole day can be quite underwhelming, but the trainers do try their best to keep them as interactive as possible.

11 December 2025
Unprompted review
Rated 1 out of 5 stars

Shift from Quality to Micromanagement and Quantity

Apprentify is no longer the company it once was. What used to be a professional, quality focused organisation has shifted sharply towards micromanagement, performance monitoring and quantity over quality.

There are a lot of big promises and corporate talk, but very little transparency or consistency in reality. Roles change without proper consultation, expectations move constantly, and experienced staff are treated as though they cannot be trusted to manage their own workloads. Senior operations leadership appears disconnected from delivery and curriculum realities.

Staff wellbeing feels like an afterthought, morale is extremely low, and many good people have already left or are actively trying to leave. The focus now seems to be on growth and numbers rather than quality, stability or professional care.

My honest advice: do not risk moving to this company based on what you are promised. If you are in a stable role elsewhere, think very carefully before leaving it. The culture is not what it is presented to be.

5 December 2025
Unprompted review
Rated 5 out of 5 stars

Tow was great and very supportive…

Tow was great and very supportive throughout the whole apprenticeship, all the teachers for the Online Classes are great too.

The course material provided, is informative without being too overwhelming

25 November 2025
Unprompted review
Rated 5 out of 5 stars

Apprentify Review

Apprentify has helped me learn so much about digital marketing, and now I feel confident and well prepared for the industry. I’ve had great support throughout the journey. A big shoutout to Simon for his excellent lessons, and to Chris for being an amazing coach who provided exactly the guidance I needed.

25 November 2025
Rated 5 out of 5 stars

Thank You!

Thank you to my coach, Chris Schumacher! He has been a great coach and I have learnt a lot under his tuition. He was always a joy to speak to as well during our check-ins. Grade: Distinction

24 November 2025
Rated 5 out of 5 stars

Great experience

I've just finished Data Technician Level 3 Apprenticeship. It was a great experience, I've learned a lot and became much more confident in my job. My coach Adrian Smith and the teacher Giovanna Humphries were professional, very knowledgeable and incredibly supportive throughout the programme.

20 November 2025
Rated 5 out of 5 stars

The team are great

Andy Smith was fantastic. Natalie Taylor was fantastic. If you get these guys as your supports, then you will do well. I owe my apprenticeship to them.

18 November 2025
Unprompted review
Rated 3 out of 5 stars

It got better

My apprenticeship experience started off quite poorly. Communication was inconsistent, and I was often given different information by different people, which didn’t match what my friend on the same programme was being told either. My previous tutor was lovely, but looking back I realise I was missing a lot of key guidance I genuinely needed. This left me feeling extremely stressed, overwhelmed, and confused after each catch up.

The workload was intense and definitely not the “7 hours a week” that was advertised. If an assignment took longer than the expected completion time, you’d be questioned and sometimes even given a backhanded “logging off-the-job hours correctly” assignment, even when the extra time was because I was taking notes and practising properly. I’m very lucky my employer is amazing and flexible, because there were many times I didn’t have enough time to do my actual job alongside the apprenticeship work.

The online classrooms also felt unnecessarily dragged out, and most of the time I felt I could have gone through the PowerPoint myself in an hour. However Steph and Simon did a good job at making these sessions as engaging as they can be.

A lot of the assignments, from the online classrooms and on Bud, made me question whether the workload was a good use of my time.

However, I’ve raised my rating to 3 stars for one reason. I was reassigned Tow as my tutor about a month before EPA, and she has been completely transformative. After my very first meeting with her, I felt 1000x better. For the first time, things were clear. She gave me proper direction, clear actions, and constant, speedy support. Tow has been absolutely amazing and genuinely pivotal in helping me achieve a distinction despite the long, tedious journey beforehand.

If my whole programme had been delivered by Tow, my experience may have been very different and those that do have her from the start are lucky.

Overall, the stress that this course unfortunately caused me does mean I’m unlikely to recommend the course to others, and I have filled the apprentice survey out with honest feedback which I feel would majorly improve the course.

15 September 2025
Unprompted review
Rated 4 out of 5 stars

I was one of the first Cohorts taking…

I was one of the first Cohorts taking the fundraising level 3 course and unfortunately some of the coaches I was allocated left so in total I had 3 coaches. However I enjoyed the course and I have come out with a distinction in level 3 fundraising.

10 November 2025
Rated 5 out of 5 stars

Fundraising level 3 = amazing!

Fundraising level 3 = amazing!

The Level 3 Fundraising apprenticeship has been the most incredible formal learn experience of my life. I would recommend anyone (especially those in their fifties) to do one should the chance be offered.

Thank you Juice Academy and Apprentify

5 November 2025
Unprompted review
Rated 2 out of 5 stars

Useful but poorly organised - Apprentice Level 3

The teaching provided through the apprenticeship was excellent, informative and engaging. The classes were mostly led by industry experts and gave me an excellent understanding of the wider sector, as well as practical and insightful advice.

However, the information provided and structure around the final assessment was incredibly unclear and confusing, meaning that I feel that the experience was so much more stressful than it needed to be as we were constantly given vague and conflicting instructions. It didn't help that my personal tutor changed three times and each time, they seemed unsure of the proper processes or necessary paperwork, despite offering useful industry advice.

The workload is also poorly structured. Employers were contracted to allow less hours a week than the lessons and estimated time spent on assessments combined, meaning there is an unspoken need to complete work outside of working hours. There is also limited support in working with employers to help you gain the practical experience necessary to meet all criteria.

Whilst I did ultimately enjoy what I learned throughout my apprenticeship and value the qualification I have gained to benefit my career, I would not recommend it to my colleagues due to the extra stress caused by poor communication and organisation.

3 November 2025
Rated 5 out of 5 stars

BCS BA Course - Apprentify

Absolutely brilliant course to be on and both Caroline and Mark ensured we understood the whole syllabus and ensured I understood the why, when, what, how, where on all aspects of the course and especially where to hone in on every step of the framework to my job role. Couldn't be thankful enough to the team so really appreciate it. I hope the other students will gain the same knowledge as I did. THANK YOU!

6 November 2025
Rated 5 out of 5 stars

Tow is the best!

Everyone was very helpful and special mention to my coach, Tow who was there every step of the way! Would highly recommend!

4 November 2025
Unprompted review

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